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Shopify, looking more like a marketplace, to test universal search feature on platform

Shopify is looking to add a universal search feature to its site, almost making it an online marketplace rivaling Google and pressuring its merchants to buy keywords for more prominent placement. Image credit: Shopify Shopify is looking to add a universal search feature to its site, almost making it an online marketplace rivaling Google and pressuring its merchants to buy keywords for more prominent placement. Image credit: Shopify

 

Going after Google’s bailiwick, Shopify is testing its new search feature, allowing users to search through merchants’ sites across the platform.