Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"58ebad77bc5c84a5533ae301e9fb8fc2","s":"44383da61cbc91f2"}
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