Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"87e9f81d9303803d2413f527243745ba","s":"53a6fdc88e613e65"}
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