Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"af281a0e153b5e0762abad434e8d1283","s":"837d741b7e3faf45"}
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