Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
Should brands keep bidding on their branded searches?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
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","iv":"2edca565659d33fb6be624c586aff5a3","s":"529f948c830cdc82"}