Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
Should brands keep bidding on their branded searches?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"57bb07942a8b23259afaa342f58ae7be","s":"4bb634c694960dd9"}