Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
Should brands keep bidding on their branded searches?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
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","iv":"ba07a72922c66f897f995fa5b297f400","s":"7368e2e02bca79d1"}