Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
Should brands keep bidding on their branded searches?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
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","iv":"1ad1f84411641f4c20d7613b3423f948","s":"ba8550e6d287baf0"}