Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
Should brands keep bidding on their branded searches?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
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","iv":"f4e47c5c342e9593b17e11bcdced8b1b","s":"ef14b656ed90b5fe"}