Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG 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","iv":"01ab2bbc26fb46b60d09c54cb2b0fd5a","s":"4394b830a71b124a"}