Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG 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","iv":"1b59164ae748865e80e1c9fe29822938","s":"ca3d4834e19f9412"}