Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG 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","iv":"65ee3e83e148433161250eaec76c8d61","s":"900d50352310da22"}