Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG 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","iv":"95d3e38cbbe05cdb80143a56efcf6ee6","s":"6642fa5971672718"}