Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG 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","iv":"783e387df8bc8c44d74dda820515674a","s":"bf0c5113f57c4d99"}