Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG 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","iv":"ae34600d7b78957f04987b0814d9da9a","s":"032022571191ff0a"}