Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG {"ct":"bSjuJkOZeHhPkZ48enqHttU371P1sdLiG5\/IQoA9tKjbYXl6sjKfwR1W3JVC\/nip8FuRv0rpvEe1cqg2t9BkOxddIF9ImyMk8witS32sg3zAPqmDcfu8dihSMlanWLbnEPjxz69nraesUpajLlOQ2ytKWat9E2WmjAJ4Wax5xWk0j8x4xtJl5PJ11exgac+teAJBsPSh4udgOM0zePBMIEt6xei8LCrkEhN8N0azXuoeiU0bU8P5xm1ZtABm3OQmOkwDeOtiV7upLP\/b5E+WkT9Azff\/t0ACi7OtXElhjerhcQToy9+GLHOK9zRZXJaTOMv3UgbC7R7mAKkb\/0JgkNgVZLBywQCwpl5+yaN6Gco60AHGb45O2tiKKUhok4bq1uLZNKAhpdYJr178VjmfMx5gr5MqKyQIRSSy37FtX9xhXT0\/dJe0yWYGFA6\/qh+Fu9rrA+yY4vRlCl2WcYPNdSPX\/RtGU7kPEtSUuvBUK3LYb6aTwjwU5bVAIqleIpipZ8vf4E9uvJl61plVTPJf+h18w+9HZRKgSSmwz+FjXQwl+PAGVf5qjCZ67qQo5H82IYuwymvNmcRDmurBn6R0It827YZ0tx\/Z1S7ZDjE7pkk7MhFs9MjEXRYNz3LsCmpP1RSkV\/vzAB328KSt2Gopn3cP+Gv+44DdGXcAD8+P1TCv9AugKIQome2b+0NYOiNdqfm3c15ae\/Z8p8YgOI\/vfhzzK+VTLD\/138Ls0YrgoDOS2dbC9s690KrlahqCJU5U\/5FrdBRlmHUf6an8AYx2qMWzBPtAMzOK\/RyfTVTFaOT5b9fpu477zXalEp0DZNU1XWY4pnEQPoAu8IFPUnGkYoxyLlw1MAko8e5RUlvq2oNfyBDiUFh6jvDDWlDAH\/FavmL5uVAF8\/MkDXVIesVhAvHQKPZbB3RRZWGzx4k0q2trqYajhHa\/B9xjWFRjahSXbJhrm9TQAIR9GUYHvLKx09LC7ORZ1+x0KliSTBjEGqm7MRpRgAxlvi205ior9+rXVv\/h9LTYiBS8oDROF9qwVCAwcNSXxYe0hI6jqMMpVUPPj3xS\/C3iI5RGtSLsduprYWBOZLatv0ge6VEEKgl5PQezbncdptdLOA3BbU\/fzblyBD7HOFUJeELlY8TT1XHrraI1HnAlX2KhcKo8odHTBy6A5sXHhpUxOpC9TMXgflMPj5cqFWqfokUFZq3Skwi035LJ7yuZVvE847Bqm++XGY2+gVubf7Vl+qrk7iw0LABtm2tf5IzC16y6bghRa\/doLWJfeKZgLpDoc1DTf1oR0VRc8EqBhH61v2DNFHOqi06tdmeM7+ZO5sSOa4caTrVrROn7Iakq3XzwVkq5s70Zvm83nAczlJvTi+wtlZs5bfHBOUVW8ZU+uL1OYU2Jty\/S9PzHOgljIZxoumKQEH\/vGEXeERB2RuI93wAKycCt4Pls4tQLhzYaPzC4XacSBZ6SdBIiQYHRIKavTjLFCvIBAK1KmDKtdtk3a6UieylrkHzzrHKSt5sCE+nzX+ENSQAbCy6m66dh5cRsoUQI6Lt\/+TmqCdqlNbogW7HeYTRgoMYcYr44Merhj0Z1U92gLJIoOM9oEDwpNt0zL2v6tGAE0J8Xa771au+lFn4LLMpey1hq7GrQLQqEcqDHIL9y261LGGBv5kxO+K2\/q9FH1L176PfBcN+R7Qf8IrsTY8yS\/0tKF\/4mLRdEu7Op4UP0kfMEK3B538DGJibMLwh7skOr8ieVFYF1Q25g\/bbPlVzzHjNc3zICUHUkolS8t9WLDsGudQVYr7Wgrdo6Q9Q+P5KbO8EM6Y5p1UUX4uihCsYqzzKTQtdXBVabefGrV+1tLkJHCa+0Jm\/zEA7cRfgS5ix5eHuEdzdBPPyMoPX0auflRNrrmKACpAxGtHeXUi7uH1URdNeEgXHZpm4Yh3kJZ7fuDIeWFXeaKbI+cXjkzu0HFqnEWMwIfIdCrjcOMIiwwrrRmj1FMgcF7o9NqQs9n20fgx7Dlz4PlNN2gJmyAJniAnDqgmRhiGsf11Y6KPq30u31lm4sHWNWwCiKP\/lxdjFKlH7FIOVtrvSgnMuc6o7t+cAgWtXF9Y5u2wEE8EKRujHDoac6LNbiX0Z1ytRtJXXPog\/BO3OeRBJ5kDBsNmMEWhQcYgmDnskzhI28pNxVHhbkNQfzGsuVZtgqzbxfldGrxCtraia\/8U2bScd9YSBW\/cQ43V9\/Wj9YLl2p5v5yBsud\/Qc8hhjZ\/+hTM+FTaG\/Snlm4onXxy3rNAsxnelhX18xibRTLBhXEDL4CT\/vYs6haacPu3kWOwdddLg7kgw6gKGiiw73EW2Afz7qxHKGsz9nuSTeUBYTBlPMyYIFXqjqzrbfGwm8sYbbXG5aF9C70q7w8hmtHDFOf6nVZsPHNe5xMXOukREYxNJKrG3xRSWYl5JjQLF40M\/1Ko4Y0fe51PDHDFqdDB8KmcGB\/jmZ1LCe2rXzBCcigqc3HOWCrNzw3GriK2h05MfAIDn1SEUm\/G6JAPGhI5dfnfJNdmrgaC2U4Hx2sVW2dIv1PzuMdt8FlrQK6oPHGmxpN4A6iBmEoGKJRV4hpHHwJ0u\/X6GtyvQtd+jqyL+EOxwxoUpknExR1\/3XEdXHMT\/Qzm1WNiVx0CEKUdl3a47FGoicyboigQ\/LRKk6J\/nYTcVFtxDmN5KQQMlSyS9xKM8\/+dWSVCe6iXE2cg5C+uMWoZ6HU8UuiaMGqNBRWwWV4MRMuU2elVDG1\/BZoBgea3fuaEIJjLrx\/BgCESDOEDrGTQdAH4FLSfabofKLeu2WHubKvILjHrb\/F5lUT\/yqkm1lhRd+HwHptFnJBZTCruGu\/\/0oC4gC4lNHVPKrkm9ZV0x5nUtmuc3szOdm8xDJeKt+JlZgYVKtYsHHCM0YF5D3Pw1XC4tBJGP8iqwu0oYaqZrxMhShp0kXxAq+UPzUVAXkDVeAvn2WL6BALSDU6XtaHn+et3FbrTG3IyowUFg+lLprFRTndqb8ZvjFOOtmeLB4\/0cEuUUXPQTWaPFBH+PMtBVvN21eiuYEsVUcG7V3fgdwrE4ZyrVECPG2GQUgkpnF8NzrIkdXe+\/rV85e\/ksv9LT+x8GeXAWDOpUYctB3lCP2IUGmMJrFtxLsa2zCiJWNIHcciDTy2mituDQzf1oPilje7XLOU8I93Z5TiRNXgOckyKhhbC83\/trB+dhlkHpVqAc6V17CQ2A5K5YtgVokJTWTOI\/hdRlgzKY+TcIEe8piZVLc+hH2u6rYPOm2FWWni9tI409MuVVv+sqo30BfXliHhdnvIDPdQoouO+kTLWw9YfGlgqp1WPkfHA+iMzjgn095IOw\/tTMwTIJBssaEq\/cBxrAsjQt\/3k26jXXjZZatufGmll1sbqs27LYA\/1ZcLP++FDV2S\/k7p26IhjgC2c05ZPm5hrVvpWl4HJHVBtUdY0Liw1z22HtShpN9uhMfX6wEot7b32R++0QwDMCKdyq0eE8NehgUFgbBm6zj2k4gfY+Doi2+vQIJ5y14m3Rsxbl8kAz7khspkrJ59muJexWsfOc8NNcCIrDha3Nwzfw\/LagHmR+NSlMOpkeYjYQb73MSnd59wIbuklPsWFohNukga7eZFNsiA2vYdvzASb7v+zB10LvpEN4cZyV0MqkR7Vz9\/rQgrMQueKIv5A8x96NpFedNJxwqbc8vIVELVrnddCgZIBHo29XjiKm0XJXknvRU6EevuX6tFZkm\/rMb3mT7A+zqntpPTdX7w2dkXNgjs8LDcxZFZQYl177DYWHhmrBxoRnP8138hmtgEttGU4GyYMTcQU0EArxvbRlNGqPS6pfrzX9QrNkgjrcvawFW4hIrWctlGYzW5HJRK9kZo+xwxzF16kzS+Q2\/wcPsqRYvBUr5oUtAaLtGza8yDbJh09huXCetoh00sIF23wx\/LO5kQeF8T9PTrL+uZXPPrHvBTtNiNpAp07EW1Jvnxy1XR6LxNyDWl6dMls8SVKlrwGTvc\/XzyfbDXXjevTVHHpjGucqW+d7EGHoWOOPMyAAAqWBUc5tThw5HJpnRsmpvW0PiHToA0HNRYk6FK9EL5OHysAcp1kdho+yW5LIobeT7FbAnx+6Wz2wHPNRRMa\/VgE9r1c1W0svjoPumRADnZ6\/MWMv9Y0cne+\/vPdfedXCl8JtVN15m0qd3pHo7QoL8L5FmNHtWdljSayC298vaqGT0oGiH0VjE+DgHOnDeY2xf4z2aNCUhQ2TjYyqFdACe7eEJrXHvTuMGPOKoLmvDsan6NFjb\/Qaby7FO58YEJGMSAwGsSPmBDJN6h10vIs3ig++xs7xugBUMEea5i31agzBN\/90SjpYdKWQ2U9xZgmPRhi5tUFTOnJH4xEWEHMb4DpWmGJH1H7OW04yPq84VhpZmRauo8izCC5veomxhWOernyt\/Hsi9uEk\/mfn\/oBcLU7KvKaSz+tyLZ5BZUrQ9gvCDbI\/rqalg79tAQE0dKNCM6y5Sic7strpHM6YebguMNNcijvVRVrWYBqMCAn0mqC9eoirlyHPmnP9+oq7k38JUuoWyQvVDTDU4NKTGuW1CnZsm72uuIti57Rwa6qyrUbhDk5AqCK20s\/czMpKP6aiNdRJN3p1UN4IySNaBfyIADmW4jrT4i37PpNjkQNHCxTrXFrVqnuj11zhtY8tMXL2u1pmLVMoNkefMr8xFGEeesY4fbr7INQ1ub7ogg487PM1Bf+ZXfpCddp9TdQL6u52k1gAZ45CORn\/dqIHClyv5xGVTYQme8C3WLDHsfxNI66Fp0rqziTLdFwntD4kfuMxP0pXkKo6peQCMIVsTCQcBCl2Zgtscg15aCAu2j5dGaNVhWDWsEghPDiG7eeQt2omkQQat32VSydvrQ0wK0rEh5WD0gLX46EBsm\/npmj4n8l\/GpaqWphddKxswA8lkKoees8gzYFyDyOa9up0zlZD7Ao8fQs2+ePetEtezahXoEECMVaJj\/hOI82H1pJS4zrBIbktfJmwUqMfGNgS+c7jg9LU2gIlAeZZR5b38rWwDX2Q\/kf8ekrt\/ERaPiOgp4542RiU8pl7kBBedDMzTbrh\/QnpD1fR1trWKerSPkoh1zIu9WvblrhOxyIc+AOFIhqxq0g7rrS5bjbKAyk8Jd532vbt+wQnZTufh608qJySqXWbJht79NaQ26PSc7Joy+d4T9oI9CQFdXEEggQOdAZrHr62MckKrSU7HPTnIRNMsnKyivxEvGtB1xzQgzYRtoxbeABdVHQxZEqJaVG\/l71gL3YX5fTGB+Sda6HBM\/k7fwoQI+upPP3D\/\/6BCwaXCgqzmX9pwiXhGEdbt60I+Q7W4ZOh+ZVuMI1jo1F77XPb6t0F\/0Smh5AqqPNbsfyJR\/2bE2b8qS6qHhovTxI1W2HD7jn0Abj18RTBbDSOUJTYMPxKJO7s1OzjLaq2w0VF+71ikP4jXbK\/IVO2ObhwdvwmJmcyREwNFxpgBqLQL4Tb4BHeLQKO3\/UO7iV+Kmh0bIUPb2oZIw6DJa5WKR98S5qMcWrSFvoPQsQAOAZoUuL8Dq6l4jXXED7JHpfnSFBehrNE67d+j6iI2BtEHmdfVGmPJAR8JcPIKKmroR1FOaY\/1zzE0InZ5i+Emu1ezVqLMQZxv3SdvayzOE2tb0wGpXaalL5U0AFhzlfGiJt+z4ReLekg5gjZ2sZM4yEKze33da6sRSlpkqLpkqxQccS9T5DrmXj\/hKmnY+sv1Ptts7oxI5dDu4pHU+igb6jEkwaafHJCzH2E5j1KnEofVY6yITyAhkjxUTm\/MDWRz5OZcT124MdztyFhJX3lfx+Z7FwKdK2fDcSDAJCrzPyjNLRg2\/CaoDY6QRtcE7p3Svp69drRu5nkmG+sn0Xap39Kaodt1usmd1CbbOiZLl\/54Qwf6eGzTqSsatCD3lcC4NGrw+0FAbkPOApn4hoTGji+dT03aPnoDuWnTgK1y3L5ig0qzPL5ar2Yhf8RgdFsk\/\/xBgL8rbIneKL2vBJ74zGZDf0WoN9gEmTulw4+cstNGTEdEkpynm9VtnTOH97hgSAznCsnI5aPBjNJtGvvN6IqjR7utmm5P9GN7c51m6gZIVcRNvHCcHm7Sofb1\/LuUSzUf+M\/Q35GpF5RdXTYgfomiBBZKlZafOQvHjEYhDavQcZj+CBgH4XQpdVXSwRlhK\/VNJ7ClOZD0DDPLI3ukFOyf8bL1k++DRbXPsnY+QYoplypcjOEG7P4JOeu0jxXZqw2t02j6LhYq+JOZWkNTqNlV5qT+2MchGJFNDlGAiaS1MLD9SdQpqid+dnwrSa7tjvlSfMuKaXkIldQzoDQs8FMUP3TeGiTfkSz5OXjTP6Uvz8HCVRuwzQTD0040xyjuhBTtC2d68atKA7ia7i7+jy+GAxNjYSEtEhE1jRtGjgF\/ry\/burMPGBXksZ80LWrLTepPbTmhiWVoSHTiW3ZG\/IkJ1GMpHvvvGsm1kmmn9b7YxNAaf2y0vEDkC3MMN7p5Jh0uz5b5ptu0U6gSLWOdyQvJO10lXG16DenWWDycuyV60uL4CAZK9nqg2IkePKnagdd1qeUo74qQds+QIzL16aNsTuw4V45lh7SRw4cXfx7+w6SOuWkIZXZTAH0GtftjsuLLkIcQreGlWnIUIaV50UL4tm0S7yRriAoD75Jqo8rHQWMwNA7MDbOTSptiIWK+dy0EZOz\/ItZkR3JpESi56l8t44iNbgS0MHtJP7EDqnFadEtQUHUS2DWf8YE4FgECo9Gtw\/HEnyhJaSjo479\/D55TspUFMUawiB4lNfsgoBtiN3HBduuF729V98EVdiYY19DTc5linOWsgk3rwpLM6BiuwGxqg1NptlB2Xacx53IniDYf4BqvT0YQ5ByX7jY7UgN8YB83LTF5aqjJF7WBAdid5Yd0evJgTS7PUaq2Zyhnl1txwf9vO0315i2zNzvhqNYKt70sC1yJydQ0\/xJ6of1PS0onIuX7hp\/vtZ5drJ1\/SgdvPXFT6emOz7kYt04C\/4nhd1y3uwxTX7spkGhHI99bdJFbqvUMoTd9MhRO4RLI8bw13dxlDn5iljZF0AHd48+yLhbMq12+c7lEluktg+TZHe1H\/aYIPBQZTtcKUWGF9WNZX9gY4JBgOB7xb17gZns3weDW5TEfh146aqgl+fFqiapE4WXpKIaIXZo4FoJJJjUgG6qIxFA7g9aLrgD4PcliNWaCA1ItL3CLjQK\/BbxdQiAuLVjF8UopldDbsKyb03HH8L5g9166nbvBtueud+C68npQngD5QwRRGnTMyQySfk54z+zCmYoygdJ19WQ73i1I0\/NKXpXCDRJSuH7eCBllcXlp\/GZQi\/+cWy8qrXXIW2gILEAVPxe8JnCFEyWxQDVO20qpuxeoaFnGLqVr7oDPEfiheTe5gRpFYDN\/Q7cHB7L+OPaPSJBYW1PmHSJde5XUpWjIQDFnTQBTfw14QPw\/66ooJIiG8QtkWuoAT2dIjFIXXw+XrvwtCdv9R8QLAsB9nIQhl8XUPQNykX7rZS3ifY5acVK4Y7hvzgAY0Qp+fW1yHmQMSgW6NY3Tmj40d0ChMDrqyO1kmUrltFkahS3vSl1rJVlAGpYPOdDeNuuamlbcTfKpVvDvaHRdPvjrhl5t21iIV4uHjjbM3xdBI12AtKuKwE3re8kvBb+JHtRIaj3Mpih5HRBDUO57KhgjCdH1wUVfyiNRnFi8PXMp18n48qqNdIZ3za7YUFYMzATWYjhfILT3dQCAeZsnEmVurGwYspsp3mYdr1jgH9sCFgfD4yxQ3NRKMa959ijXTPeisfhYBOPPYQ1YHs0uivH4XkF60jYi7I1HdlEpMn+PzbE4nKP4UmV5+Lz94yXNurTb\/um0b04zIvulZwGH63d8SZiXro3ZB2IonrvePnjuqSDXNX8cZqa4MncttMAUpRcJEL8USqCPKn+zxUHRDpnEtjF7Q0NB18n5lAg8e8R2Rws0\/+bWZwdrs06ETaExwunR0mWcOcOFOvTocesG\/HFpkr6LDj\/4vAGsO\/b+wVx0COhhLoULIB0LZ37oYdJI5GItEaFSzFUoTJslYrqptjCTxN\/j1+VRfIHADI0kycOHf+X6oZDdOfJHsPjr6r8zf6ub2jEtVngpf1ZfHFTWKLwMwr14878pSt9NPBaeJtwWsU9kAynSe05gUZvRXaaI7nSpVrM0WlYOWfr4rm518FHazsaKtEXl9CyzUq7sg82thl0VVGUdwYT0ytObnDYFEVRhKI6DNHvXeWE5XHHBuIK\/ztFHXZQRsnprvTNMgvop1lfyzRtHIuwAFUGMpMHb474UpxAAZWSgvbeaTgwIbsWhvODmkv69QzIyqW9wz50mVrYr9pgKeZKOFl5e4Zv2OnWKfXTJNjzQu0f3PZtwTeDDS\/aIukQMhuQTnofkeOKqB7rkxd\/Q\/zlt94nnpVG28ljvo+d75To5aRJSLtKLyItJIN9trjAc3Du98\/9px4F3py\/fww7qFaDwAiwihWEYZUYirNTUK4bMk2ujmaDTqV9E0I77ECGDy8dWn0u4e73yohyn9Lo5UAI+OYI9tckiPY9mNnjwN+J8YCy51nKVyh+kfMJxUKAqeqPXViuasI2LbHRI13EdtvxuAOiXnYav8Q4mxVxdN28kYE2E2oa0fgP1nGju8UD8C8uj6zynk0qoQxdRsgVosWYPeo4ZgCiaCBDEaApon8oDP2NC5k1ku2VkIPq9RsLQausz6mYefkQ0Lgg2\/nzia1wXgwr3E6pWsRRCOEIhN2zX46iSYVCJ5zNJkKuJTYfXDRYVqdrMkkOgLbiZafZlVD8UcIVaQisuCsAiBAWD6pJCJQOGBehig8+1CrLzuM2IGXwkpyDJbp4yiR8JNNBSMSkFjB7JRXTvcahbD07IfwEJeeTYfxd2ixEffboHc7JQiQlC4VRX3ij\/0SD1FQ9Q1za67neGpUO5uuep8e9QnI0CgTHXFNQahiuT07Z28TnUeF5JJltN+v2dhCIucU4+a\/Ghj2ujBcVkQmMXT2a+kZpO9m1nMUbBhDbK69Cwx2mkRGWemk6Ama4\/vtNjFBW4qvJ1KSEYAIK+OuTtu6xWUir4L9HX9PDqHPbS+mr\/Z3MXjTbsrb8PYmcCawAhgh3YPOpoUTRx4x5v1\/SBpAb6\/1s2INhJqJomR1mfns5NK4nQGpQo+gmV2xvJZJtIrwqHBSCC7BKlprCgZ8SU+GR\/D8wPjchnp3Kvzflk3SIP0hQqDnzztyT9LmfdMNdcmImN8+S1AUcIUa177YnW3o0NA8UZh2IejpqsCri6rftKSH4S3SOmtvuKeXCblLyYTRoufshUZmNg6l4NPr\/Ju1UWi3UmN8xYFza2m77FUB8EHzVgpBLyMJ8FuroAbtwKack\/7N6BuFQMofyVIbwuGXlvyK2xyM7wZff0Yr1Ma75C+LDAF2Oy1NKTSfAETTTjequeyrDeMD7lfXpz7qwSQ3M1BQdsXJOV0BU4B4e\/zV4sJg0YYrr700rUljqL9PzHiVMehYEutVLrkw9ziUavJR1wz3oEDNlotYZu+Tf7qzwoBbcQj1zgtotB9O9tDjM4m\/sRWy8wJZukXRK2vDHQ3O8w0adzrKBWC7u1MpGDIgdrXXGowmIeDSLotZkfj08DlgseK0PRvdld+PaalBmjgn4lP9H9PlLNGc6TCey9xojrl0tBwkXn9I2K9epdwgt72X\/B1YLmj4Tp4yl5EHidPiLKFHJbuLgTkKbuBPLh3bodQr7091pwc8qJn\/xjsRQ0CpIhrQG6ctg3GiOk+SDB2NPOiyPaYxajrqO7fWZa3bSfHhSXwSYYsYssp8GU7pIcdDWHTYsG1pXNToqi4Gsq+2JTUhS53KlFf9L2vogfQtpHdXKQZ2n5\/\/WoG6r0VNteLqravqBTSFwbuT\/d46QVC7PxZdxTCKgFpp2NZxQNdLh+2YjnEothKvEX7ks4P+eydanuSjGePKJizWeCo4Th9KJtyt+w4zD4sLWnn+EPOqEs8xcFabOESNAGm81AulZBsVkGYYTlkrBP1mVRzKhUdC7WTzhWRkSgRk0n3pQ73ru6M+CoZmxWMM2nK8FDdI94anCwmyH7YO\/4PZ2O4oyfPzvDlMEOh1\/fDA5elHySNXg66H0ogr3Ea\/oFcsw0dSYlRxMCwHb6QuCaLjoPce\/\/vl1AHoejNOzD9\/gqFNhbzt5NwXQrI1PCcTK1WLgQf24RbtjVWlozQMTgHw\/r\/y5ZsA9hjL9KqytU4\/JxGkxTIG\/9\/6\/5AVSLC7\/evjwEygvc0LK1HjWGUBWBamoys1xxcuZccVCKXhVw+0Or5cgZYpsJaCOYbMQ\/IxTJskgKFADgH1EyOpJCWxCrTnIQXdJ0igqfAIWzlgKKmdy9pmdFS8ukIFiMJ8OmOgt6YXBwomQB28M2JdzsolLKrF6g9LXdo\/QqfvAJAdxhyLxtr29klziu2WMhF2HrCnRduMBcn1G8sZ9yk9OAlhVn6KOF0Nnq1ogUuUH4YmVDxJuRSZv1XoK1cCy2h\/uWidd+a6\/LlOnlve4VD358QJ5rpohs\/Dhy6PEZBlxce0F7cyRjNsfZAWsPQmxidv9R\/+udkpL5RxY5ngfDW\/B4XbgDaXNcl9iOzbHTPLi\/QYDwbqn71FfrQ9ZN\/EE2ZYE+Fx+S\/hsKDufojCYJGxs9M\/r+4eqtmT6xc4scqy0ztGgXhmFk9HHQiCldZssGRp3DpIYKCwRfBpn1cdhl+vuKNyIOVMs4kuZxtANyb+PVWJ8UmpUFVS16jNe80qBiZc9crs+8kutgN+\/3h0KhFkCLro7KaIuWE+PULCy15wyLVnNaHBhWOJ2KMFu7gnVDp4m9ryoZt80mdpdr9JY\/0DrcU81aQQS3wyrDphwYO5qXisE9WLrd7lKmJtmRSmttKSOKh8UoNeLWNjDS71F5nEYmhnsPETILLY0Oo4uOIK6iqQ40Z7DffZpNs2SqNte8YMxjOYHS9vDgaeltAMLVE\/QgWapf6Zk1WsDNpdk1yhoL6pDauRI1eHyTI1jpAYD93S+MO7hgojF4p23af08o+c8yXl3qdvmtIhegJUgtIcIoYXCyom9BZ8H2dvnIBSrvi2F65+nSpYXMXnhoZf1LpkM9RVWJCtZ43VtLw1bGO9D8cGAEYZO0JQHYYs21aZlVVTk0npN\/mb7DEXuCG4bTG7+0Ea+iBuK6SHP7KTcrrzhirYEY+Wzhg6cfiByU9JZD\/7Nd1t5nNz+Q=","iv":"37a903b64213769344e6ce8db09d051e","s":"b07d2cf8b6d02800"}