Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"2695bf78f6007462ad4b9154a927575b","s":"dce7b6ec3897f04f"}