Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
Should brands keep bidding on their branded searches?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"8187cfddc64757c5c1bf3890877fa1b7","s":"2822be18b90996ea"}