Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG 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","iv":"de9ec41c88c10cbf4daa34e22afecda3","s":"f44e19e896e67de8"}