Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG {"ct":"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","iv":"8bca094e6d9ba726341f5874f1a18e43","s":"3c1108aa5b6022b8"}