Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Should brands keep bidding on their branded searches?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG 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","iv":"43fd1c5af164a5d992568239d91138ee","s":"b960ef09c484c3dc"}