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Should luxury brands permanently add hand sanitizers and face masks to their lines?

Posted By Dianna Dilworth On In Apparel and accessories,Featured,Fragrance and personal care,Industry sectors | 1 Comment
LVMH created masks to help during the crisis. Image credit: LVMH LVMH created masks to help during the crisis. Image credit: LVMH

 

By Dianna Dilworth

As luxury brands scramble to reopen stores and maintain their business in a post-pandemic world, many are looking for new revenue streams to help augment the losses incurred during the lockdown period.