How much should racing define an auto brand’s image?
Posted By Joe McCarthy On In Automotive,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"9e0a5915c336d676a317168393b20094","s":"065719d3aeb18084"}