How much should racing define an auto brand’s image?
Posted ByJoe McCarthyOn In Automotive,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"7b67adf2cd357af95c393046164abc1e","s":"a03e162a5b4a6ad9"}
