How much should racing define an auto brand’s image?
Posted ByJoe McCarthyOn In Automotive,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"07e2a6252a1631af4deadf146e4f3721","s":"6b48011c4e886b8f"}