How much should racing define an auto brand’s image?
Posted ByJoe McCarthyOn In Automotive,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"bf5c1ce055e297e282978933dcb9cbc5","s":"83825bb90889fcd3"}