How much should racing define an auto brand’s image?
Posted ByJoe McCarthyOn In Automotive,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"145748e0085061e70754eeecee01d92a","s":"8dc17fb88e860ba1"}
