How much should racing define an auto brand’s image?
Posted ByJoe McCarthyOn In Automotive,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"5cb68f5fc4f310e84da5e38cd482df17","s":"7a09d3209a67c6e0"}