How much should racing define an auto brand’s image?
Posted ByJoe McCarthyOn In Automotive,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"9387329e6370e8aa248e8d06785dd3b0","s":"363de8a1e94a2d69"}
