Should SMS be taken more seriously for mobile app engagement?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"n0XMXfn0ekNp\/fB8664ceg5IdIbY+I+sw0qEMaACdw4g0teExvoiOxXxjBLBuc8uUI5RU\/Wq0URZKRWpflSRXiQ8+94HYEIVingmCG3oVaT+G1OCaHRf9Z7pK77bNEybONBBi3GAgjAUGZb1iZS31B2g5MuF+1179YRx+iegwX9B\/2N861moaoXAD0VgAlMi8Uwno9sqaOpV0Qg\/75Rrbg9xGuKDsRXEL4LM6pWpSG12PvK1ZlmOk\/bf+5k6J8STrcFrZ8WL0pfDQ8eFPEm1gLuzCFFx1VrN66\/a8hN5sYyleOSVcoJOF5zCT5G9io2LHfUmlbhcOI2CDbtwJ+ccMnOzjAU5EFM2QG2NV3SeB8uJYC+UTdb4Noc8IclC4Iof7jCFPSa5DBmauwk43iiMX3mTu5L31c6qqovLvEiuLvjBf0uzTuZaazhqMD0pLS5ule0IiSVi\/rf4kBwmGSwIeqQX3CXbg9WUnu00gT9RiXl4Vf8V6NQTUfjBJF57hbwZUHLprnAX+FkmuOmJw5wLsuTWD+gB+aaWZux6DQdaDjMfnSTVTkYOu5O6wXwUkM9ycYc7Qn50gQslum2\/CLjMZHOLhWGu1mwL4qYHpcuoKnfOndc3Gl4qqdIm1eFQ\/NFvHc8l9YDP6ONEq8yXlVc2OynL3SM6rRkMt7CtG8MJlW2PbyvG35KIm3qp2oZW+Zeo9T8pgmDojYNx+yiK7JaduOtvbjdM+y+ZA2j\/8ux5kXbXWAPBv2KjkFLc0y9aQjgk2W6U2unIFSy4u1YYKZ68XHTwy+R1bzzBLwDIiGoOxJF1JdRqCcCYAoquiytJeT9P04TxcYb95UzDzTaXQQ8iEU6MkqeHoMHWjR5j5GwNCmy0gntHKl0Fb7iBLobxrawJvWv3TJCs1lI3yiWuAeleukIb3F5\/G3vx3pI1SCHhszZF8OFFr3zTl95\/lfPmInsrtuLDbM4E4Do+ekyDjnKN1R\/342KDKoIEyaeEFu+hNtqwUQ5ac8t9MlP5dfTzsvV3J2ffO2Om2pyxiBtp5xbEXVv7ho5g7FU2YH1xc3GEeLBSMVsjZQkqqSY78QaWZKmOy8Pg0fo04JyhkwP4XCd9bDkX3U+5dv0oJj4CoG94ltNyu0PFfCHDppvx4MscARbOdbKUA7QvC+3FJEX\/7p3Olc+\/c1f5+ihtt+IDvZzePIYV903PZigaykfnyR4QbwGIHJjQK5cXxe3BWaUiVHGDAtFvxUfsSQLA4lOdDrCWF6RUKNf+2arIrXrAhmONPEqJFQIv+UaX6d3oXWttkrZMd\/vO4mwNEPIu+ufflAtakdmlgdohy556tF3S\/JfsnU5jN5hsOOCuRWf\/Fo2IOAXviJKXo+QHBHnzomtHd6UO3FGuaedug+LKRLGykuAqZyepYF8AxTOMwzBdrvgetFMmNcokrXGVKrapH9SnJ5\/OX0zxyjCspnQliMIGZoHySGQhcrKg6xZOI2tqWXZNcTU8OGBmYniRgRkXlxZGuJ5dfoh6sYp8htK+CKH0H24mqLTBtRGgFNyXkq1dwKqbh\/fEGNaguDTFTNSkLeoxG9lVtKMWdYrG+h\/fkFtO6l5WcH67tTR\/qf6dtZjpnYh5SgkOq6d7eAEtaFNNw5kEwICI9vAAEUQRXKAZmScifz0vXO3MAkBvfXVHI27suxahPeZvgv5y1jTjNPOeTPLDcjomB\/gi6W1jaBkVpnMw\/YuKZ24UZFCSlJ2JARcX5Ccdgb9gztc8kQrYj5IeTktMfsOFckkAlOxqpUO5jidb\/gVwMMvLdoK770zbNzjOsju8qHfTujoupf9YCLTZ9ZMnbJ2Ws7IEUrVOE2CHstdxsKl6JbgNpgxsRXkBb91QbAYzh6nHFuSeYW80qr6J4x1saS5XJhPeDHtNPtCZCgEeqdBUA9kFjHJ9\/mDge66N69DoBWenmaDeLjtZfSxzgVm0j7IeTOT97O6tQZ3wkfD21MA9MP6J0hLItknS0jXSElOsfSCRPLvSn4kyYwkXMPZTJ1YOnSUyHIwMh0vqeOcymXhbDc8E7djeLFKc8hlNnQsikLF3v5vglTM8Hdpq8rETEon4n62l5R95g8BsFS7mzZxEmZce8LxFeaNlOXviJBeuwZ\/4PL2IuNkYAlUEuSFsRUXBrGKnBopgOwEEm7+fY2oB58jwrjlcxkmFhLnDSNej08wdPSQTYm0H+zH5leqb7WL9rm1k1nNChGjZOl\/REm40ir8F9MwDnontcLBkQ8xfy0OQqxXUoUnMitYNrl\/yZuivwD4kkezby2AYT7WYfr\/DfnCJi7P5KxSguUCwobAwRaqK8H7dGspXaNjqwTZlSW9kt11IFHe3Qx98w4Uob+832QjUKsRE3YKp7HXLdUHebpwM\/kTRv5d0DkwhLGqAhLJpHnPMXdFVO16FP3emvfTJiYu7XwyMUqXAfeR3DS3ZAcQedEEMq57ALM4fqaT+w6147Uzz3iyUY+If0mZ0a5473mBTPUlYagT8nvqoUuZ6dMvwA0JRHHlM3zDCekwIJS9tkxaLEHib8m2kH87jHhLpQg4pu4zQ3CIPya7AlP7eteDwEpj8TeAk2A+\/MTeYn9mcjPzRX\/xaIO+RN6biOor5kEFc9+qsTKTsH0FIR\/ieS9DuL+wJWyzACW\/W4wuieZTOSa8oZ3ebDLiRMJrfSHY6TxPhTzISwK88UBXYE6WPuakORbowKIn\/l4mskEYkZZj1ZFIE5WbQrXfJVHQrD4i9yRQ\/qCJ6enQb1iK88YXPOf2yzbw47xMPldOWWOdtV0Xd2+dCAkUBAeu0CdC+eSTb+MAGqApNkT0jarWCiSMYfREhoUQfxlKsF7\/Igsgdsu68gdtHYrblCL4HLksPM+bvqmE3kL3wADUz2bgz7BEpphT8RqTmB\/TQEdC10yQ9R8fLlcVAsCjcbvJ2DVc8jZnp3sE4IMh\/xUsDDkMyG1a1UIqFK0syqDY9iBJZHR\/NuzDkDN+rgUIBAae5tTmqi3qaMfIJ4Nw5YCBCA7b+WfrcylQftjyJAHNcbJetDcyg4J5HlADRxpW20Fuusy64D3jkeA2zdXe\/xhmkWpmejObZK\/aMyEJPN654QICf5\/avitP2tlT5IFRx\/DKQ1ShiOaRtZ25j\/Bhxe3FAga1yOpiwAmXQNUGuyObSXXYJRTzuX\/VkmAFwo68mlvNHGL7jPr8Iamfj90if2iIbNHrYwacE85Xj1IP\/Je\/QjG15a0E0inG41vVRf57qTVYOOaV+AR+7tCBopMG60SL4SlqaKHCcjbH4KaDG3TuIXFaft0Uu3Hwa4Y1pzzA9Y5JtIdfj+Xh+qXUNkiGYO3KDE0oOXThzcdYvrZqIYeywum+dYGhf1b0mhL7IAgMFekPp59tR3Z0rzm39hRo2nB+0s1IlSJHM4RAQr0iPIovWHpG6hUsMN7VolxaG9TC9Ayhxo\/Fq72m+crGnDNJUlob4xt8UhLRizYVwGdM9jab6Z65ce5e3+QR2gYvpW+csHtEysomHG3fW0dtK6U17+Dmfd+gGrrAO3oyDH5l2O\/r5lXUzAFPHO8fsh5Ig+k0SAn\/uLMe4vuRb6FOOZav+YmQ4gW1CJ3NOmBMwfrkDQ9g5GM0tlcunHDb557hMo39xEUZO6Oxoat+YwWOxTsQGEx9rtAXeuVQN42jNQRH0odgRcT5+MroNSXU5F0egTJxxZMIpBXPnPA+8nfXzEH8wJZUk3t93NP5t6hXxa\/QcAlkIcT9AjZPULZHHbaKPNg0t9RniEaSpaFWJRTQlIWxxo8y13eBT4+1c06UzlTIhknSTeg9elXaqbp9S06BbxVqBfLUU5XdoUH\/LDUetkK7\/PcqlktIG2TqdbjyIBqtyayo0gBda4UYnOOTfYiYU6lBs02FPFAkZgNUguMADPAW9EYzMKV15J6DrJ9b4YpB1cJ2aQZqcHAMjMYu\/smroMQt9NkbgqFbv0Fn4H\/uGmyQ\/qFkczTk7bXGQvrBmjJEtE1ccOIxiFIcwGEbJ99QYONUVbI4PhUpc2BXOrDoOQyIV0NCNCD698fwmMxH+qlBlYtHZ32p\/J3xhjZ8d6\/OoowvI6kLBAP4dOoaEBW2QuiYoDHTgq6jcAr0QHUTgXqs9hj7TFz+EhLPapswa8hDs\/DPdqjMjbkesHtt6vPVxECJGTnQDq2tn0fX4qcotD9PtA3t36j12MUboqxSl853cv5vxtK69UOdFOqQ6\/\/A\/JMGeMEt1piYQY4iR+THKjsLTh4BCP2tOPsbYdiynOSF4NeLEHfY7sksVGY9T3MDG+5o0g2OF8APHY4krlr\/CLcurXM01iIAuqXd2S6a\/npBekfO9o2ru8k+YiCMFPdqpByp\/lnJlu4d88OZAKId0ikCKGssH7uEe9aUZiFl4v2SdQfdxPDs7dWD2Vi+guH48oxd\/csPXjwx54+AcCzvX0SCx3teDOciO24kC3n1jfywa4huKJeN1W3Ta\/h7WlBlJUiDaucB00aQLOuq\/stnCluogtLEEa+V77jL8exmlGUSUcmlZUqslFytBGiIPs7mRDWroK3O2ZK9XUEiA9byA\/9BrcxWhyvRzZLcfNVayCPP+TIlF9YNXr1z6PzM3pORap18YeYaeG+MadgnVUnF\/+CL2DYrjWyGJ1dwPTs7cf8diLaRJl95RP4FSXgDg4EP+7WLcxs3fA2yvjn82lBVQYztsg\/0EW3c3Vazre4Dmc3\/fghgRmEsyOoS2QzNKu3RS\/6QziHcoQKVQlfe959T3uLotVJTVxaw7N4VSEeVmFteYAhiSa8HYeJTINpugOx0R4F+Bx3uu5FPeXjlq7B7peMorZgVqlxDgsm\/s\/KCBbR5OC4OuDSxKkPZpdCUTyynzLZv+8GIBirwuttwoGuQLnQDkIlEpvbg5Q1LkIp5RscKxpQJuMSB8sb6gmuGJc5kSdz6Ymg5CNdVP6efGjNxpveTt5NXazEv\/FUeaelgCOaWrdUW73KX8nTef6IUEa5IqzejV6SADeZw\/E8\/s2TAXWiiNX\/0jMnT39aNGkxkKRAxUAXeHqUrY4kJdnDMg5t9pn\/RzRLJarQKeKLsYzUpDIXuhosp2lzhj4kz\/3UZHU\/ftnFPNPXholHEwCLLni9+1hi9rq+SC3gg8gSK+fVylhlSlHxn+h+2BFddTGZ6Pm3TtF7DZUJZLq9uNAxDHT5EVUz2aqQzzFXXVfvEGw87yka2YIfr+k3rq24\/En0NHZFTe\/4zz4aCJc3LV2al5BiBRxj7TJIkUzMpodSxIal2KJVZuvdNbTFu8aRbquQ61KyIwdztdHzp8WFTqOc89u19Bxr6v\/AkTTfIgzp7Pc2gjNxyW5p8DdmNzl5l4c95J6AsNEbZ\/LfzWU\/yGZEyaght9N1JoOes3RMA6yuTFYqxNcLFoT+295a5CBo3ISrcra6OgvcX9JSdGlHijzJeoryTGWqJFDLp+yhtXswiq4Nh3NXPuaDH0re8sjW8X8TQZw2IlTwpdFjssqpQq\/lmC5nUC7rv2EZN9tHPiXMBp5HpdX4WTqUwFBqN6KVLUPrPYYeoapbt9gpyJ6O2jaRvOPKXTkNoSJdenuaZHVDp+KYzh9H7MWvyanMWbmH0X9uyhAfOu+pPf9wPjHlDVL42xEY9aLDfJTGEh6bt0M4pAzXmEjltLXufStlfdvGgcjYBueWbZ+rLCh8HMTho4R5rbYe6w4wOGCoZpoGDO0b9Jg\/TNi0clWxJGkkDPgLofb+QrdVl819eNjs6LoR+RnImK3wsvw76UcZVNjxnEsmF9W57nDV0NBMroI0cOtZKbqi9SdYgIdsELOX7eXEZHmuWTANrJbD5yGJV3EGTD7PXbyCCXteYSclV6BAH7GzpIke5heWpMUVShYtl6HYbO1dCzgHTqNzOHGBpoP48cFpMEq8yV8n\/G09uMaOmp7CyRdr8L29i9600bT3iaecc5sqRo5uZBt3BbSQVkXLDKr+WKZX5svXNZWFEVYNISwISfayE9r0fOhA4FLTOKASwtd+649VwGOt0ikJ+L\/YDX+2Djrf184\/iiB0UAzY\/XAPQtebLF6uNBjAiLug4uht9WLhpR+PgnNzf5lT3tWJK4ZSe9QQGJpXyN\/6wOGpAhAYnySGgqMG\/6cUJECW7aW4L3YN8pEY4sX\/jITiJFpzKKc13c3dE8zhPcBDOkFEtXVFCrXmAqr09Op10xjrvkFhut3Tg5V4qRYU9bjHR+DuEUj9j54YTD3IT3YP58uYG1xd30462ZYpRWuPu3GntBfwn+C+hGlKycPa93\/0Udwtd0zePT4lay6DKhFznqpIaZfGFtt89Q0Srs8YzDrAN87r0rKejDbkJofcI\/nVxK9x4MFXVvmDb3u9uin0Xbh6uZrcuC2G5VhaVvZh2y26eIr98uQGR+bxMkBglLjXu5Oa5IRCRNwfob4u7NZbPBQ657DMo45Rz2nnqWlxoFVSV67Y\/IzUhVqsJRjCDhwnMGErk64KdSeYKfLOz1qiYufLYzd+9wp00QFur+fnhY8EJ6GxBDoOLOoY8p+kYyNMKTZWHBYzEDmPlItqK1mw\/33DFO+GEUUs4AkRGHzpB5HEseMSXhT3otHzXNBRI2gfsW+TmIB4hGoOxjnWPqjgLE3xt+oFVoP4luRuEXZsijgg8GrsCV\/Qv0zkSaXyJ7UXBY0K\/ef6nDM1qb9NnBtcNC4ybQgx3la0KPLu02Kp8vZgLY1C0jRBEM45XcEutLos8ICXmOONIo3iKt1QYNflStfjcBsep4MBRYI7F9HdeWFixy8oNsUXCDxusKHvz4GI3LBYJ7EBDUhqNeShr\/jjJFKw291H6rZ8\/1nFaXBZam6LWOZHGhBSkfYzCcr\/OXe4qWCNQAF5MFgngtRn5aTrNDdc0MV8L\/7peRbKengTqIMqT1EroRsVQVscI8d+lCkHGBGW8Ro0UAZtHuzcNdlCV0tXf9i+9Uk7TEHUMErbeUPBGsAYd\/8kINVXQRXFTSgKGptkwEiM8tbN0+e2z8ezeGbOom13F0e0NPLB8sCbuDCrV5e0d+FoqNx1dsdh\/lEWvCi79ym5BPPh3hAiL0J9OSahtcjbtfWXz\/M2fKin0v1csPDt5f7+qdLz2cXHPgr4xMQTcJ\/N0vKXQJDFO+SzlId+qZ9nlBlQ8BWL0evZrqZ8YJIbhD\/rgpnownAgAmdaEYydUb45KTWiGiYWNs2M2j1NgAV0592BDEAMGpXSX+ge7qZnzPtRSyuKMQ2Wv+6GkjXvGfBA+k\/rRh\/4ky1B53\/W9s2USPkmMlOAbAsAz6uQndhHT+pWKhypEI6n6FSqZF+ztZS0pr599XyPnAG6YqpN1+izpnOuFOneUtiDYOAotfAN2yAw+MqeV8ILFwnTGnqc7mLPTVSAcDUklh76Iy3RMpEVFULT4PD2Q383LTPnpguhoHP+3I9UwFwaKtJXNc4gArbQwe9AOfwG\/U2SpIgxpRWFRoP8GD6D91fFfZ0ySLCjrxSQ4iUq7l9X+igPA0YtKIdbGjS2SJe6z6TjSp8wXFutQ51eiX5sDA0PjwKP+YerKj+BZJKk3vw07o42BqaU3TVOrR+r+o0jgtHz1HVReDRNX2hPSGPff1EHUj3\/KBt05oMef1gEIIgkSPfJicyoM6oPbDKgh6NGgMlm1OFJoEEgNREwcns\/Ea5mK1MbX54oiTbD6E\/5MKZ8OM0Kno0PtT87gIu5Hk0AAR78m\/YQfStwCOTvc\/uoOSINmMiHpr\/nBKI7h+H+6FpD9Ow6\/AJjGTR+6YE5CP3Nq6Jl2r+Szp+Lkbk8S01gXD6GtZiRte1n8gt4t\/\/FuA\/32vFgffiSolu5a1\/e\/guPJHSgE63Hyc7ojunAA6\/3eG7ZuNqrb\/D2sYzCnfErD2RCcaLvRBi3l3gJRdFf5PupoBIH056PcYqjGTlaKUd25ISPZ\/Lxs5S4pASnuG9drPC+OzEghBzdm\/plgW\/BN0AWAPma9EhJMOkJUkxRB+mqrSDS7QotFALFCCDcs5NmeyADk\/fSpJMzCUuOFNZRXvCw938I0zOiR8Rgc28gaiSm5pxIbVJDIv71Xs1JeaXZi8YVD5RfdfwiF26jdaLM0mUCrnaWUDi59jW382mnemQlKWgEF\/9R+vGgNmVe7oOBvXmQqSEhWd1q4qd8ErVkyDEyVAouR6+MrVfEaVMQ0CR3f8BEbmi9PF7zLxWeESZpyUESTOfpmk15un2fT9Frg1DtwSrN+0\/O71X\/5ux9XLOJ3v3BCTXC0EcugjG7JZ678fEutE+oBulS6fyqMFpVrdCRQx3n\/o9b5OoqthGoWobLE5j5s0RxuP2Cga\/529QduPTDMIP8GYV8eRusGiZ28WbnGtgYmflgvyhLvFs0Huqh1QlilfFo\/\/doFnqyvqui7Oc1yyg\/DpNFe68b4ToAhZDQhBMZ8vHlFzEQk9HcIVU3oAE8gAWG3jLl+phMnWRDp37d9CiSxPHktgTA1IyZE8d\/TFllkN5BN593TViYJeDC2P6bu10+VC8E8QX0bEleOCKhrQvFaTLH32Fw96tMY8QOoS2\/Ck8xLwfUxjs+Bt8S7RdVbI04o\/NRRU8X7CLMqp","iv":"391cde38a8bcd9c78cbc12744bb12a91","s":"a8c8341cb0cbb1a8"}
