Should SMS be taken more seriously for mobile app engagement?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b967865902d590b01b620d1f07196c38","s":"b02c1ef010900bec"}
