Should SMS be taken more seriously for mobile app engagement?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7d5a0edd4ed9f6459f8fd9b21fceca4f","s":"56c6bd70a8706dac"}
