Should SMS be taken more seriously for mobile app engagement?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d478686630614c2a53c7c9a3e639b820","s":"593d45fa4d0bb29d"}
