Should SMS be taken more seriously for mobile app engagement?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"aeb1bdae91ec936cb166c42892a6bd52","s":"ff908cc2513a9f1e"}
