Should SMS be taken more seriously for mobile app engagement?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"7oyvsX+Td3BHhJ640cf9gvMxAw1MSmGUeY03YTp4qCHhnTQupWvAuOa8auo4Tx5bBGDfh779nmfdIyvqUhxLMT17q1LsilAURx23Xs39ACPxavcKRw9tEBngHZJv6iGg+xDBPH9fLlQEEEfFuUWn\/Tdm+7fffVdR1Oomx7EyboVbmGkqDjGWeWsC8kZIdJvyTbQuHvMPtyat2jq3iU9YguTJF2u3Pw7HQoUjU6q3iOHtp59zh3M2w4BWw\/DvscyiHcg+VJUJcV4Dr2W1Nwp35AECSUuWP+wCkDHle83xWlKc9jNJqcXPXCqz\/Wh1Ny9+FlANWh6V\/wuLTQ3GjvwCqIzUaYxbD1kXlkvfHnk07Ex2nyLvB9rKHhb4zQfLUq1SGEHzZDGCr5vWuPKPv+iQYd56qjJIMt7Xv2HfQmSOvLNh1LsfcnJ9LcDwl2mAjgesCm31E4mag5YpRq7LhRPABCnSmniun82U8HFZeGppOIUmUHxd5LX4t9fjgXcaaAVWHG61t33ecgHttqUvYr5iPjLgigEHajjhwTkaeYgDQLJkqh544m03d0hE6+6X\/2meWv+9yUw+3XIFOZJN44c\/wIkgzmQDphu3vFGpBAR8iW9c+0DBOZS80fkaCo20fFJhz6vqmbCIO73CD3dwiALBLmz5SSG+wcXSGNq36r0FoASz75k4ZkCfm6FDqztpkNR8pW3hH8mdoOWX9PF3fczeRhsOPT+s7YAjacX4VCmGlWT1iaBGjg2Ge9DTyoLo\/i7I+EOz3wVs7jVMwl\/bWKYkWzol11hKXUqrtVDPdiqV1TZYAMe\/XJav9B0H7pztlAX89sZ4\/B1xTHXFdiWGW7nO\/5imvnvCCfEwFUl5XVoPs7VvNV0y+hnfmZc6TBK9k3eNs86RticfczQKp7\/49GjYt7uij5uF\/FXf\/b51E1fqiDPFFDFqwMeKguEPEnTNjOfPnrMsLFKFjg5iHqhZoC4Wea+aHgXSkTYlOta\/ZuKkYWDkvfJSRVbDCm+8wAjBGZSZimIFxWKux9RRU\/qvZwWtGTxurBC4JYHxQW2\/uLlV6QTL4b82mc02iXZ33ZjGrvPwtTBNh7ZIQRly\/mEQ5aMX2gwXK4\/yT1XoWMxmM0PovOOXcrdZTeMBdeXGkHGSklfaediO+5UtRtICrOHzVv3gjjbTeje1LpFk68Pn8Fo+Apn1LVbnttAa0+IcYFGcOcBGNL4c9zL7dYT2ZCNeouv1phYU3\/0toqxl0se75OZqsttgNVCxzeqoBT4zeff9A83tYwRbVhtMWKJi5H\/+o8\/Ia1ISBR7PqE7+mb1nWWyV7+CtsRA+7VYx48HaGSYKSjqRCBK5bTrNCZ3rFfzGPasw548RkMBsIPCGi0ce5t4VvdsH4DjIe5vetGoIbjKAR6lgmhQaYbDtyqmmx1\/gIC84PqPaxJgc2h8i8pcK\/3mMyLa7Gi4dd568IPhINTVqXgoySH7ubuUkdhIT\/MeccVfXD0kFGqkb36aIp6TThUMUDfk\/xbCX7WjOPyviRxcDXGRHvsnhBW0FNXFQNVHWQwxGD8KFov4BLWCoiCZDbthWIIqdLoLofWFn4OGIr+Q4unMyq9LeCPXXzfYtFmJrPT+eaQVWWl0Yxq0tCuMiJpHzKnFaY8KCQA449kaq6zjodWmDGWh\/4oT5Dz+0q07qkhY0ovY+ZqQtYPwnw5TotSltoYDrSWsq8ZxifJhdqS9tSbGdUzBWK5Y1mfyRW8kcWnFFV4wotTCH9m\/RGDjkldwAwXlRosj191nZQmCBMG6t9NNVqE0TEFSdrpiKwEfX5et107w8waKOYGfsMhbJIQXcm4B63ZYwlDnpOQefuIe0R9dSVbbWa\/09Gm3A4XL3xcU7+UCKSmP5k8TYmJRmHha6TzFqTmCoDPxSj8+rNxSZc5zcmjRBpDqeQVbxKPJm0yFpbEnMo2SEN1O7jWqPp0DZDUq0NXnlnklOmQGnSf7WOzhq8a8jFf\/bFHrcYkYWznZRIZT+GG8apQ6cfl\/PUMxjfF+LGilRNHuSijVEeVhuZAKWOPLPQftjL6VgQfr42pOgmkMtmwZlFKY4lYHMLj1zIR+EDNc3ikudmcmhIP85CaU5L0h\/JYjfd3bga5SHmzct6HKpJaGADeCql3Y\/2iQSYvddOFNDOSXBcWO1PYZCqJaoNu+ITMuN7zqxwZyheySjEOOdLHB2uiQoUH4JLu85FC\/qqvLm8PxJY\/2kSBt1r92mo+nGVnZZdliKdrACMw1gPM64BTfi8uLp5Qsnix2i3DwIZcQXQn3LFSYxzHi+JO0Wu++spqCcrfmNZ+GPoUSqIPSVjXfmokEgIgbbyb7r9uOMSzAm6bHKHUU32pc1rru2fbkYXFn4DOSkvx0ckptWyxv95mcHooeEOJyzGzTOxmdNXxDHfpQrJmj8OgTOWIYc6dPpCY\/Y3vqvBhFaXWQrQVDdpfOqnzht6rWdjv5EIpQ1Cz8qA9LryLWC6UV5wSqdiMSKtGUGOYRhGxdfKX3JW5ATJmW8Qhx7\/R\/rHESlzpwchb2W3YG\/XTPnJNAMhuITiuGT6P\/\/DQ38pKss4Plm3\/9b5k\/daZMnrIt9OgDqzpnxY\/tk8mSxNUx5IP3pFOQ1qacVJpJMz\/pVXIN2uBzsrrZ\/nWJ2Y8DqLQD42YNjWVBBhkVOtXQ56u45P05MnLIm7hJkHAvAM5FEPTC18cxQonQapLrYIL9FggpROyL\/mghmwjdiWShMrjBR6ogZCCV5MpU24nMztojmfR48Vy73bm1DlksytB\/ob+xJ5asRrfYciGNsOBkSHFTFlTRiLvrWGhGANzpV3\/IsqrtfZNLpqp4iiQip1+dyMyiA+vAEUmfdV7hiQH3ixbl+ElwvqukhRhIpsa0mSHmIzfsJUSpdNomU8Awrz1JT5ihXfNSM+j1nQhnphcxo3tVKonZC4rnHHHZRwxpDouKNIpP9MKOA4N4EAP4hscCc2tEm+XLfkOsINFTwq9\/okHFL90XjUSJ+qerrbCfYcTyHNTWX0aWDfGjwgYRhi6epMJg84Oe744N6dZ11L4wjSxIozY9Ff1gBk75nS8IQgUsVL9sr2VY5T3gTXUGm9FuFiHmI1dF85cLqboSUdrjNLCmItosTLopvPsKU1TSFVA1BzJ+DA\/W6h1KI+V9m2oVu+vtH5lEBSHuKyR\/8L6wqeuShL\/uCgGgIS2qkT4jWP6rIC2B7jT8GO3kkzpS91mJVbkp\/Rz4uLTVjkWU0ORzCr+zdCfGNJq2y++PtWPKTFBSTOo4mxtbgg8MGRTi87EXFC0JzXR6UWsjlirW8LK\/MlYXUez8Wtq22SVdbs\/E8agCZ8sYxWSMDSRIZ70QW6BHLpf9liagTeg3UCvG0KezkRz338o5\/Y4QDcNk\/b0NeTGllY8aCvrbxtolbgB8rKX1Gu2kZOG2QDgrm1iJPjwpA8IeeN9l5USzl1\/a+yDmj6uH3qjDbC2wk7BNbKoZUqpbwcnDNLq5X1bjJC71VooZj3CmpFNFWRb1x70H0\/METyoWlDnUwLFvsKAuhT40p4gEmlGnVdEaG9CoVseKCcPs0CplnI2mk6UihPv3D5ARTB2B8NKC1Lx5M5NRq+xS0Y0bHVb3j3hVdxzjwCXdCUFabmtIwcX2C9g56qdJTHw3HItzprcU5bdEm2HPpG5QeZQiXhxMW3RmXIqdfFoXutmW9h\/dxaKuMbRnlqrRN4eimlGX+g5lP\/LfBtHv3U7JIidEK8CkiubC0VbB4hfgdA4bUc3ht19Zs4FlEIhTnNIrgbEp5FUFQgkZhh0TOq1XXMARy3dEKzz3Ai6HTdHKibIGcOQdI1NMbc3a+tyAjUdqRTEc2Ay+rdHH4eqfk1Rj6hilPewypRX2HA30izMqGOReAC2iObthN8iOla7wAlokjF4\/n8xdvI\/kXCjWEdzFnCpcTWjLD6ftVXossELOyi++2B4ziElMB5kZYVY7YU0sz26MhDndhHN3sqYoU94CYfKmVwi\/NC7F1nacnEgcBvFFy8MyBQqw0YPCJj3KHv4dEzTOB17+RYS3ZUj6UXCsXaG47dBFg8jouG+dCQyF0bMyZgnzaTJmDCDw5fHs6gqcYKcsqHRm28lm45Dwe3YQkIzKbRDTAyzkEiT9YV7STmehLtcmAADXhkPoSKtYw3cpluCigavxiLMYs+0NzbMVwqFUOtKELLLHlb0PBKLh820ypSUF9suMcw5RHrRn6zDAWQ7AFwn+aTkr\/IltlYk7rIuZsrx\/IwUklNjTt6H7oXTZCa5O3UMGPetf5Bc276sZmmH611TENXCDhfjLQCAnqGJV4e3zujgBfZFCibHsnAa7CL12OqfDWIPmhvsmj4JdLRKHpfvP56c0GKuB7IXqH76ULURSo7oinAnhVUbeg8YGRv4YSWW2kJOB9Iyop+dzIlsf3mw87dr8KyunrgoZsmYlJuYytUxmQPWwjRIO+w3kcWM8hWxJ9MOI9XmMrBQML707LPeOt1k40OXwjxe\/Sl5bY6b7jZHs9krslEd5yKGXyB\/qpncavaNI\/oaUwfPT+EdauAEa1VdTvGEd+ipJgouI65S++xdwqdAhMyWGLrOVQu\/2SpxLGm9esA5JdRccuKPq0Bxf5SK4s3MqYqckv7r1bPlG\/KrXZBbfM1QZdN7w3sRl84tZuGValBgWWn8KT5fuekqQIGJr3Mz7koMlS8KtScxkV+RQyanXqegVA09k375bFjDOgbX5dDaUKC\/nRsLUXW+oy5dzEd\/k5vWEGLrRzlN\/rMtMc1hPOSWL0ZkI4RNh9JRMnQQdiEWaei2uNZChjU2cCC6idXnAislTMPwizUL6wMCozVD+\/VZ+e0PU6bc6F188vATu+e6S+HdyZbS1f08f04IGyJ6j2Uq3DzGT9MabgIQ21PRLDUsM6RU5TS19CrlCLlnjCqCLHSOewMTINFXVT4Z1FGCH7b\/zw34XtDDms70Bs8\/Sr0Agbr6dbT\/uDKAK62m4k8eXbLS1485k1F7PqhAxwOoCExTH5x7PWg0WTgO1SG13Xilb4\/TOxex0w7UTyY61R6Ll1ghQP1IjVlxqTwJY1xcFmaZNUa7Y6Ln15pfxiKxcQM+Jjz5hpqJ2UKwNi2wAHHEwmoT7c4Pgih3KblbVN1G34cL8mxOuhTXQyD31fSzNM+25xQ8zZJVOW1jheQwUTWqt1p6oBFwMQGetlpkY4EtnJPTHp58mKqhJyC6omMThBZNvlvxfGrGseF4c2\/H+Aq6xmLgsUcZ+NxVdZoxd1D5eyoUIN4QDEorlp2sBP7\/TpHMUyoa0kXudUiMFki3YApcSqo0JZe0ROsifMR1Fm\/PkkW9dQFBLc7XJ5M5zP7I3lBSNsjmKHOUgD7dxEKPWxjgmdflAHqfAlcYjKjzRZBzJ0sPzqumr12HaR7e3lPbq4QDk5MUDZ7PXGo9wCgalfFw2hwwT5LDMBIMYrkKdXQ9QvLr\/OLBtC1dwNCUVtH+d6agAf0qI\/PoMF5ryRgfrgK3V4J+jTAutes8VVaKoe3Fmvf4cY7Qxo2uy\/MZ5VC\/XboQDUT+RyOQ9ANAVvBaK1ielpoDJQZagDOCt8TCGecoS0BfJjvmw5BPtMq6HyokisEbERgrJugcmXYFjO22xoG3kizhwhyBXNBwSNA1HjIjOCXenHNNDSHQB+7xH0nBCXg0sNjsj47ulfcD0C\/GfBT\/hWHHdVuJJgLMAeGmEzVFXfwqJBq1XjFQDufLv3lvDqnhegIhL6zpeHMqKRT++uwhdQ\/CeTGN9lq3TIfoz0uMgysF7GR6tFYYxmneDW+1fAsiRQ96py9vvwSOaWBPFwvEpAMFUGAyEI7UQsbgKdQ2us9b57ZSfwJSiwMdhYIJPazjojqeGGNqHmLzYYLGjF6awQdSdzu3pqJKGr\/9GeODwDBHFmEYh818QqHxtomrVOpuezkwfOsAIRyN61fCbJoWR+TdCjWTN\/wlWgS0altjY3J9\/zhQLLNHVgjwKJL8JWyHN2UxFv20ycLgQJcLmzrTAWenGJxw++e6nzWfnLtaGWZEuO1aeL4EGuMMTgv6Z7PDfqnVsqtps3XEI2nFiCJMZrU\/lYdJ7ygFFgT+bJyPvtXcPuC41ExgLE0Wv5BwsWXcZ3j6T8539Mfo7PERxWFnCPAbNOep4rucd4X8f6yqaNNHlT+lkzsGeRkSfzX3fAdsatmPD6Et+\/8H6KCWOGkUD7+Iv5vGv0L6ilrDZLu0M\/uf94L2iQCV+AGMj47w0PCaIYDwAKRbIo4IJEq+3yTw1ZPM1gz2tb8Io+F3O0azr3fThGmgvRwmkosm8gay\/k\/ToWA0FYqMqklcl9p\/YkrQSVdBL5GhHGD\/yLomN2ztRfI7oC6wonLxCrjADUg02IN4AvbyXi4jVmPfuOLMIQ4O397hrpTG0sYd\/1Imke6BQzYPUFa6ZeBFz7tWBJmyRVgznVOdYnUv8UKJMQquY3jt30gpkz6LpPzbJf6Uzvu0hV1VQAP+VRr2w299FNXdpqPhjVzFK2snjjTSL8J8GKIdQBR38l+yLNPFrXqaWNZT81f8CCstI9Z8QixYZTMGsId5ji60\/JUzrWx06lA3DFl7o4fjVj\/wVQq7K08OiU89shMaO\/IY1qJxGQDKuJUrYMthaqd5C9sww\/\/gMa\/OI5J2u3dAVHGmvToErPBMof7v\/lONJobS7K+aTy3sGCIBfzgn5vxYNbf+Y30Hbo9IGGxBolMKO23XlR7zGQElB4mvjnwosjZGZhQR1Zko7euOuorF1eSEIHeUO2zosqKoNUaBEu6UKtHH+3BxTifXMMDXydtSMoTQbmcK5uK6RKjDZHxs13TnrSnQRiJ5Tpkm68iP6A8pzO0gyj4NDmBEXJ7peYkEbXiCOQPTUnieJkmJLN2EllVTXHwU7MEQLHMpofeOZBtUvmd6KLqJOPag\/pP+FiJ05hHt59K1M+\/4hPt\/h\/HHIecMuU1\/neBLQAbihbWNkdaLibPHdZzI6uN+suzAL42yoMHuswU0+ZHiRMRu9LC5yaoumu\/cnVSPgAhKRkLgfVcJxeTlJ1bUdyMP8Av94unmHUQHvtm1ah41LsFN1C4lAKLi2NXNp7K+tbfcL5pTeeycR8uxTd2X0I\/ImdtaMm9Jujyra+WTejLEvcb7WWnDI\/ZCnnNdcrikX8nWjJwitAz6ANBgG0vKwA070VyrGqDxKdiiuUJKTAqWElbLVEAY0C5C1Q1QUZ7c45ZoQARF0MfGjaHtFZ\/bJPZ8ohumhvmxILl05NjdUoHCejMV0v5tDepHLySip8yM7CMCSrW6HNG65haNNtJHIyQY2hy32uAKIjavseB0tnZya8TYhttaYxKEyOIVtpyBGhOxFxlMZ90GHG9cOs18Vl0HjptCjlLllslcU9XZ3G\/Y5t7\/pEpD+HmjMpQiQh5q7KiqTa0rH3OWlqht0T\/PnU0Auzl\/ED1uMCGYg\/3ompNBdufQz3lLXX77UAmQ0gKVC+CrDXlyMIKbYbXA7l81JvMZHBJIH04J5bWKzWwYvkBYZIiMBguH8Y1PHE8F7CefkuJpBD2c6ab5VVrHKOAHYFrYeKgHVtFlX203HNGNnqtCdzD+ydK+rE5wntfHDJ\/hoKBP41Yryyu+6S9Y4+X53KV6wCN6KY09qCoGGscAhgiKWTceKrma8VrPhV4BqghoIeh82KvgwyZBrs4S+uMTvDCJFEM7KPsRl\/czWxA4i4\/cQuA8FbNVPradnAum1b2XI\/XTCIRNz\/2+dUD\/lOUhg+VXbxUrs511EYbifsxx2l3MS1t+wwPg1GEDPInTK5DPH+aZc5OCS6MS6Q9mbPO0L\/aoejPLbJ0kjoLk2RFxCvaHVUCtG0sCDK4183aGlBON5oJUwT\/64ZCj0i3O4bq6ulAvPzUBpGykfAUh+VdvpwAWl81GnE0nLFRIeeSsD0xxRrHWRHgO+T6i9r88grIjdhhH5fM+MpyV6yCtdHQIPXgidS0bXnO1CCEYYbYF8RdQWV1NHuwlMCwykhojdwbbwmDa\/ga7an1uzueP0PUCvsF3PyUKl339r+EK5y6CKUacrsUfmjwnkUTvgnpRanQ8dvgFUdOl1dsbR5fZx2Xp1t0wBtfhE06HhhFT\/bDfRZtMEa5yHgEnJhM7ql58OW7OmZSFH3coVFaCH6hS71LMB15FS5qPSPLcZ9QHLI+bSBBiv+rDDp3Ktx\/CbICtr+qVhtCZFKpjhbx6iBZ95BQ9tUtPSz\/6imVSOJmaWXj\/\/MusEq2me4nwCxP7GyMFXvZPb6m1C3l+vcE969SwG\/wcvg\/ICiQTd\/fOeIFHVdUmedpTXyNHHZB1v7GnbpzSL20D5BQjOvEp0gdsDO8r5+b74CdpzrAlM6hpYlLYpiYUgOrvJ9VOsyniHU0ejGZy3PXYTINKmRMF7fFbrTtkSwNNWbdVmSSY22rmm5VrtAoi7xYl\/9TMse2Yt1kNmsSn7PTXG7FVvuuMEfcbRBCe9dHNer924D2PgwNr3D0almyIyds9nfB\/P1ogPcPqg+031YVlyfutKJiOW+TqFcPz0QRWYiaReic7Yi2BfgUcHDLpcqVHx3SCHk","iv":"71f834f4e73105595d120bf6ce840b3f","s":"488fb5ea14e9679e"}
