Should SMS be taken more seriously for mobile app engagement?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"12f7e3b8379d5ed6ad65e087cfd34187","s":"7dcdc9e64f90c26d"}
