Single worst brand-building mistake a company can make?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"67f6827b47042d216a9150cfcc5f13a9","s":"312481f7904af886"}
Lindsay Pedersen is the author of "Forging an Ironclad Brand: A Leader's Guide"