Single worst brand-building mistake a company can make?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"lxn1umjww6JImq24t3kGzCKjscm0K67o0a7IVanZGUXoJnRO2\/b6+mUQw7TL8shlxNTstxhIwhRMjQ9lnWUgXfBOjLslkfWYLWlW2ERSiHjc9sMSDXRVtnXyYSFkY\/bf72vVJP6TNdpW4xJqEpEXclBzp16mmrutJPHwkfO3Q94WWxVVg1Yv3\/kwLS2puxXo1rkc04cGFXbuCdjpvZZaCbVfn\/w2k\/Hcl4SAMebeQBFWe27sQPbLRoq4U8oI0AmnxNbxjuXHqnf1GmnB3i4BAwNc6X3DTdWdErtOZvZis4PqGB+YNkUbJhqtMX+POBsAZqwnOAXHb4mOVa5jPPxrMHCKoh7rq1t56cV9a\/\/4XdDy71jShPYVLhdM\/ZDZMiA953aDZB54IiDpJrT1+tTQRPWXVFlCRoFxqHd60ALk102pdXzabHfg3Vj1EeMF+7puJkXBeppmZORl13xf57edU\/zO0PKp+wTW29RFqkbqBwGDNH1rETHMqoUMM6UDYT3FIcBZOhNt1LPQquvMyH4Z1CPA3OJuugasgYueV20\/zArwLU1\/\/gv89kgecTnEIDCA8GXlNHkmFM4oOcmXGkAVE+juO0b0qeFRkT2DpIJzMda4bh1qw+i\/nqvKrEu6RHGzNxmmEQVNBNonTZSZcoWX63gQp8bDjNFdKRKhXNzAMFVruXn96orm48xyibEko+baDQbKcTlTeX\/PJUuyyKBKOz7SUMlgbnj+YVdp1b2ES13w\/ZLbu8JnoMAlFLegN\/WjRz1WbVSbbgPV2uY8LN8yWLslkx3mV5icPQqsPL15dMGxv0MnbmAKmMN+XUL0b3LcLgTwmVaDDUJV0FUlDV0jELAR1FDn7iDCyk8oPAOO2eEjLWu\/gALoeqTBYanULyUHvpnB4UX8Nk5HgkprWRidxyzEZEIPw3COuo9ljKmrGONizlF32iBMcKr2JDvteHzmS80pOlgRiOVFuM\/w51m9mKTIT6MoHheRbJ5SNdGKkja3eWKfk4uFcxea\/9Y1zTr\/0ehizz6du7wllZBlfJH8sMK\/RyCLUnTPWzBxGzqWkTpyuXDw73joMkdo2lkdoElPbTaizwrJFi7zAnf75j4FH0zOUObR3mg9cSOoxzT0\/buXvh1EtFSMDYgz7YFhcp264lKD7zYdeqEsW+W\/bBTn+vnGPSRwVmZVnnuvQTIXDDMmuOONhvLqGGZgzMlEuvLh0nCsBQm2cFndi9pUGQjixGfg5JrNsNQGhSLRYRSrlHIn9YXbbbaxZpVKOLUujVP7+1uVFFmsYdVS6Mk\/YGOy0evbkXFCqO5W+V7UyENBNY5HFJqeirHXquv2Ql\/W5QJbGlhlK2qhDUoBJ0F90RczdM1kjG47bgjmTESJq7T51Eh3JwHXPWcQs0W1fW7sGMLDmYjTqaBTUPBC\/D\/VAVmPgEPgsYKQx9j+11JU3KE7mXkwuklx5Y53hlUWX4Qg5P64FbYapXTlwYFNXrpFkLUd0cdqkCQvpJaLhlPBekMuS2QmKupsUxDtdgbQNUn3XL9T0JRiGqaN4OxVHqIyYeivTtlLcTbQiSENoO6xqwsgcXkioK+JpCnpMuiFB7M5lSFGwWKTCaE1EAZsMa3J+Y2kBD8ydJ9KqeHqhK5ThKWarWeqB5g3tc40m4hVtTI+Sc\/PCcTbzLlBievJW0mY31j2TkY9RoCoCFdAyLy82Q2KHR5sZpiwl191WurWdqOgWsWxOQxHhnsreAW8zXNpQCFm3bMoPVbSwNXsCqMj5S4JxTHwlseSoa7Usw\/rvXmrfqJ+1mdf47l0cvpS\/DwGhhlXC+DbmtpcS2PAWGk5Yt96sl1k0O6BPo2iUsTFYN3aYKVvpJ0B8wyodUkB+bvsWsh952wJNzUneyEtfdI9lnenjVgbSspzVsRttoVoIbqLscurs0wFV60ld2WrONu37ZYs+4eQ814fVVxnXUV3FpUsgURWDcmy5J70UwJ2Mgn7VjtuQu9ZgvpZP8tUG5PF9kCM7UwJaEWbV5fhXCouwe6JMmU29LAFwJuSppUlflPpKa4sBHxRrLgrYAmw3EEXbdK7vxLMDNPNO6gtWNtzHRy3qzmoMx0tCceyyLT9wfS4jx1usadMejUyTyWNwaw\/24aHz4MN4gr+SddXoDgkpkYHQL54PN1+1ewvkLTo9sY2AlE\/8t4JB\/rBur4n2lY9kSRQUzgNVlV6PYlo\/\/\/INIl7qSwcxa0ywvAFMUaKyNFW4ocmGZl0RVs0fW0Wf2eWNSiTeGFcWzS+9LeyvXjC88POoi7NHOaVBOsevVqCgox7Y2OeZIItU50t8rr2jv4QGMVPQ25A4HY2HvinQbxzd\/PxYzcbL5irCfDvgXZ+HU9cKPlnyFqjU7dy1d79Y9umFBRKczZIF3a98oG6NxA\/W0PNdy7XZsL8Jm\/nqFSmUqn7xWjMQu9FySSj0LWPKQSXO1FjfRQcEeFPV33YGkI6fbw0M1TGTMOlL5hg\/giFDRTYkssZq8XcFTJvPLjc9sN7E0O7PWjXy4ghWFFra7XvwJTjAOoWUSGC+lAnmtaYJMog3Isx1HUpmQ0lESfc77A13RWxY09FzAP2vQIjVEMd8I9SrkDGvU8DzX14D0iWVrosJfe\/cNZf6wZm8NC04JbSPfhwCLZ8p4s2WAkvrbWrx0tNWM0eWJzx1oN6\/XHctCIYeEs\/M0xd9Vbq4bKgSyynhPLBuGl7biKRsGLkz7x0sCQJFb5SyuEgunz9OqczUukv29ZcM1N\/tXN\/Z1+qj9rHnKb+0C7JF8dq3lLKtm\/NaJfaCJBM6Ildn22Y\/MEsBBkrdZmPrDkZrstKQ5wQDn92iPGk6Bk1Ib2sPAchiCMpIyDNImA+xSsO\/T+mUY0UABl0Y2lQLScCpb476jRWvGh6tIypu2IoLFTElPuyxoHI+Ev9lVjja20LSfZhiQz0TOB4\/VANUvn7rMncbs7A0025wvnJqkS3OZXaB91gL0cMo3kdVTW7760CA9jYvOpZVojZuTI\/+ZrUvvwrlqarwx+Rb5Ogju5ngn74TK2oRb+3VRhxdrFHTSRZS2Lw4fgtDp93eIktHoKWV0qUyOSvX0bLVW0bzeFwHccT9K0XcO+ax+zhN8EYzF0aOsXV1PSPzoGnGcDLP+UiQ2xXP2dnZ4X\/bcn5ryHRb2uzL\/2OXI4QJ\/o1mObXtfKCG9F7tShkoXgbsnhH+03wnpvKW+\/XD7qcog2RMuz9VUVrEzH0r3gMgRk9JObAMerxngYSiFVpdZf+MVpda3QyhsbKMyie2q2s8+D9MTiBCicKZPlU+KvXOCZtcKEZg9w2mGNL1bU4CCaUwbhKFQqN\/IFVXhRAc6S\/3ADOLIFjTdCZmS4fh6xMMglcgqzclQ459L+ju7H2u4YvHPpklTdZfm5S5MaHw5D1WrOcTdyohykBYagMBiprzLXYxM3yzhg4FO92BDXYliRozshNyoQPxv+NaCB9OhKROLTFKI+OZsTXaiSiH5mJnsNXdzXQia0TnLdXQ+q+yxmmgOM1YMAXBoBS\/dCVFVD7\/YSoDwUPpT+BZeJqfUvXuX1qe0kOGqQV3gC7\/07tUupqMMO4W36ihmojS+DDWRbW7BMdfEJIpBdN18fcfW7r1KQ7i+msDBJ9d1mIk3VYHI\/bhfaqH+qc7QNwAm2AqVTnOObYZbLg913fMzP113AA9uqeed2xrrR104xDutlcqL7y6lgGLRJaXSLgrzCC1NpnrfatUHeCl\/Fx9uV9P1cEvSbMQa21H7SNuysY8u\/pnFdBH1uEDgxIv+Vz8spu\/dgPQaIZf8T4FWEw0JXyM7rI+KOSjH0PhEVcFy5BeHWzL3yqdrYThb6e4TN03Se2HfWQK4zGA3o0uM2CER0JxnMSgwqagDnGxJQ8qNejFTABpEziDQY6dNgZk39dpVyfX\/OJU89esaamvbbAUJJQwvjt+fI5srIw+vjKNxYQViay2AGJ3DeFHFbKlrliOFCI+z+Vrd20t1AkfTrlmcU7Vhq5CyRlL5Jqcys2yPKhA3Sq2YvjGYQVwYgdAxHSXf8T1gVKZs3+\/ueZncStgEJYyOXoOjCG0JDhoiDWB9o\/q12B9QVsHI2swFquMfCR9D5FOffBTfAKRYI\/ogA++7\/M+rI5Wj2CTjUOlH46wbGLgqI2pnlLShQ36agBgDb9bwNUrWM6usi3CRaoZ39\/Fx5lfyleRfKIUBSbdSjErYDlVYD6z\/8fp1HnrM\/eMArjCDxMXIeCwBqCBlucfvdU766wqCBCZ7uCYCYXQQVigBKm+acX9TjxqdY5lzTyoHRrAyyf+FUqiUtp4KTP9oRZ35iHrtm5FjjHcBB2mGN5kaWX\/gAKJwjC\/GQlByRu4ePsRbFkwnvuzMzfNiYRve8MeB\/VYa9eY4PT2K4jaDD1OHN7HfbEv4w65uiaysUnOow3+8bXMtsoiPMfmrYhyb1LZWSNOJBfSChdstw2Qkj6zB22o\/xys1OwQcjj4HJbs96Tzmms6kkrIgp2i2hjih\/+cu9yCWckeK999v85Riu0e2jDoZL3YREYxihu3ktfvzPzO6lWC5dYVzWqM4ur+2d4Q4GIgYDt3b\/aFvRrXAiiawNd9+NYc\/XRDe1z74ZkGI5ffunxZG6Ev8wF42Mq7rL+mc6+99LhBi9+qx89TYuNvreXR96npxGDNFWKiSRhsfyqcYx+Hcr17RwWrUtEZdewptNljV\/y5QRJwoZI31lGrXkFxIhUlH2SxOaLNAJRrNoLsARkMT0SXMx7+2vVUpXplC5F96+FSQeY9ZMS94Vy0IWEwzsaoajy\/d\/z45KzBPVBgn96hw3gfh1GHQLpmllVKPqMxUxbdcdi3OqlCmhB32QW8vntac97th\/KswZ6HDLmr+CulH7gIwdGwM5N916EsWkUQkjRr61MqthL6KWOiubsCkgli8+wI49vQ7B3qw7Y\/rDI3RlHBWOgiF6dOGg67M6rgyVKFFW1Z2z9Ts0y7Mvcmg9+Uds3HbZrOQEyPhXa\/FJw98+lHT3fBKP0HAX8OkfPviN2vyMLJaNxK8ndYx37nxKbn17Hs40AwH\/dFjLvYJYmiWCYsdX00fVEuBsSGhFs4Cjbq0c0jtQglA8fFAUfFmPZuKPYJUfMb\/SfD3Pgj6n30Kst3YnHG73o+KZu9GeHBaIFInRHI8c0ibYhjIolu7nrUXHG\/uj3WVMP\/jO5RW5TGY7\/h2HiI5tNizhYRKNriaoZuzNmoTkFbeKCSR3VaIZmQh6gv8vptk\/Jpwit4udF30jrZ0g97ELG3qzaNqnuW6\/oIC2QK2XaOr7+xmVlx1GmJYZy29D\/fq+C7Q9JEogP2Ybmx6dscmhGxJUyHNHZlyx74pnqEaLasO5B6F77o193KmwYkuyi+WRHi6I+hYxdEV7hK0KnpUdobW7HA8ONYtftsOGxUVFydmIfn\/aiiJZb1QDU+jgZJXO1offXF+133A60PmhhedybyvuDsCobcOHEyjikJnt5RY5AAGthrgo5wToCSx822TnsQudBfSfW+0s6qyMR\/Xu13UA8aUMTEalNMvNFrEA6Eyv7h\/XZMKx\/rfDjhqmx4s9A7iBDl4DYPinelflloMFLyLaZ0TKtuDw3vv2dkLdxecTIWiWgUdjkmXYN6f\/s+xtMsG4fNh7Hyg2KD1KgiGFwFEafmnLVnqo46KKRwMwsEizECAPnO0NEW+mnXF85SAjC48ak6ikaywYoAY50+Lt\/1KzUgwnqTnKYBtRP4LEDdsH6ePwnir2eHwsKUlRKGSZKJN6Apmb9mtot2nJz4bdpELzwHjbHU9bJcfrhU\/flfHlYXWdIDWIyJ0NtwrnpRvo7a6uh7ZkBmxcftXAPRfII7wK+cQaZDibTMl6KvnSHVGCERz1WQ+36I2BsIv9Wynnlmxk0+hX5ncWlN4OQzY\/SyUoeAarGOwJP1amqgSqVWmxvjn7MEC+zs3g3gDl8g680XYoP0E68mb78Z2QW\/OAEJIswSUAxBLmDmAAcrUcc3ioTLb5DZ\/jE0KiQlAaK6cTw7ff7mIgkWOkwCzNhUGge8d3Ts3v85AP\/oruftD0E+S7K8WSwAnHtGhJqaUvJTxbUxD5Wp1r6XpABRUhE5Gc3wUseixPo3F+w4p\/x6ZdpeWNxUBWGgyVaFzEKxkFJikfuaVPw1WN2Tlg5uWviZmE\/Q9wcbMdw6VR0Xse97reO3rQpS72J2OLwbzZhrn4XdDyz\/dzti9hqep5ddzUp1AsHPmy5kQzu3IWszKFOH5RhU+4rLptvXg\/e+lDDc85GM5VqlJ4g\/B3zdyUD0J+W45AhlfLOXCLnOcd9H7V7e3EbwUbjSKFnV84UmyGYmOoNZr0zCcDTpBAhVPO1fArIjH+HPV8QCD0+40gNe51ZfsC5HijoyJrvQvaopy5BqS4AzXAVJy182ifLB7ZQgIHT4D6bud9bhN8KMLW3oYpBok30cbwJ52kDsqNLtjhBqvEIp5T3JgxQkFntZLFHHBxfXyU47cKuhlx\/\/JF7jFoeMb2YiU0pPbnTQVjs3ErXR7o35M3uYARlkuRu6N1WHGjC29bO5e6LZWPX5+0bQvhEpgFcLWkUB\/IBqVqNLLqppE9ZfdclDqE6diWXkuT9bUItCkLBULLhviU\/FLsB\/reDbaBVTN1GqXivmHy7yBlnmZlr80GXKom1CdcQSRZRklF5liHhvjIBQayainq\/FCU9dlYgeLa1HN\/KLcMiCIzKjfA\/fGkEqycTL4Wr9sLvDnPvsIIPNGuA\/D6Ly+0iKDr0TQ1N3t\/2AVti6jTY2YhHPS30ZDpfTfKZrI2ShVkIwwC0oLm1MX8D2lxfx+R4OEffpTnDm95Bzp+XoomqQUMArScEMgxvbkgClLwM4qwK1l0DeoUeIMd9ASnvWoUDJ9ZX6Tx4IfmadvFBw2gWorEWsxxVQThAUjtQ\/VPTmSKKdaLtzMy4P6amnft674ngB+5zzJmXWKZhb1j8TL2cn09EK9T1zzDIngjH4286fLsd1CXoy\/RruUg51oxiuS0lRuBif74AUo\/RxgJQFbYBripIILlkzS2ZwMgSPMQmnvGmTk601X4gKk+PDpjdUkgSImo2oBTtJBfaw8Ku9591Dr4exyw04Ff5wqDnZVbJPhsE1tjy3frdMUTmKKzEQ7PA\/iQCW29DoTj7Bd2tdKWVaaiN2F51iwyvoWqEGlq2vWJiL5woiD8FmBJlK\/3b2P2tuqUvt3aCwRuJpt1fz\/ScM9BwZPjRmW+TjDSasHdhpz2BzBPyCkjXTOiBt2hRhVA1KUXWab4k\/wLraeHCTOrgjaAPK5vuJm9cFKn+fkRGymIz8aiQsYemkWQuoaVSUVS0QbtlHqy7023a15Qt+f9k4QLfZAA03+UW4MTJACYc6qCkGA735sl3zND6BSD0iLJ72SCsimLa2OouqMJqAtOdIwLEQl9IiQjY7ocU2XbaMNiJ15YnaJ95HAjbWo2QapqzPcCaN5D072sTtq9U6DnR4lJvtDGC8hH3PTlFXXiT3phITplmt1ZF4zwXMPqYCaqyzQTfov2DpgUKR95rc4Xr7\/ddaRLtlQqJLHW7OgBcBw+RV9I\/f\/nfmuOBW02xk5QtHZt+quIUccybbPhrFbx4GIDyM5CkYOu02jfkJnU0JWgZwq79UT7ffv3LvPpZ+Po9AmXEUOOPHr8pGUYuzvvDbfh8xGaaDvNSIr\/kjSPgBUsAvUszv8iq5xj9f88ej6w+t1ZdvNcVoTMxMWrECldWWbDoeVC0EHQMGh5Y0MZUdsHhSrTP3mZiEyImjtGBwSlGMrSZQq\/GbA60s4Usgs+s6xxf2jdEkK0ln4+UDct2DpIJZZ+hs91gKboEMcirqDuRGVwhB2u5\/kIq\/dv30+SaxWyG93nCB3ZuivpcnOc+E1NPIDsjqKtmeqS4jfW6fyYeYOKGDmC\/XIT7jpoSmJfjcQ4Ftauccf1te8BPUZ5Qm8dW\/Za+S6MhIAdhBKSSEVb9JhEzbJ7MWh80j8e3wKJMJ\/P1yZVfAzQ5VWCJTkMboatQAB+WXFyOgizNMDYuwaJSCodvzFTsDKO\/jwH7c7kS0f11gcpEoRAV4Xp5NCtj+zM0qK3A51q2pprJqogOkeYjcG0sHdqvJdOyTFT\/Jtl1lp7Z2HaqVSBuoApW4oPle2Q87o4qTsAyNc3d\/Y96cy39kF9rh8LjHH4K7XfoTJ\/TWpuKlX1dUcrSjXsbBdcqiFYZjZQZi4xNWUqY+11YxDisOzoDQ6LscZhCCC2zQPRH4jToW9SgpqItOHhw0mcI6FD7Absu0D7W1xiA\/eh0lo64HUYrnA2gkL6yvZUbfiY6e6gSw8fsZTzDmNhBT7CtwuZYl5eRIXHlKoLej4h\/5QDAgEreDvL3Li\/xDCX1X1aGQQNuUfo9b4R5xsjAF1TbLa9GOToYddKVpYJ0GVn1cq1TnY4abo61eeq2eEnQxkmN07GJOhbMfrnfedNVWpGwZlqGnMXosbyfH4N\/08AcMLdA5PpwaSnkgTkLWQoFBTf1a4CJpzzjCqVLX\/7tHfilAqL9T8I50u\/7ls17IEg66VRiRn7rZJIVo\/TTXIClt4bNO4ZODwqG41nU+OGsgzKBRcptKAw4d4lzL5JRfpQ718rSCuW0EJ40+NtymDpQX0RuQNNPDk5ihbnNYPwk+wRmHUHaElBJMjUaKn3kZGZJ2Yqamjev4ZuywBZ7CcEHH5SIPtJgk24dsdr2AlhmjG\/aeD\/48G\/c+pXkt76g18BcIDJGZKXhYR6aVLX7sN3wFfbH0k\/gNnnfJzwDcw2zchXAfKdbhpS+6PaM9Qy64qHbWpGdlHpq5oVESQ0wsjkxiF1CH5SpZOf8SmaCP8oolIuSiQgSFW8Bg768yP1dypbtycikcuME+P\/yLRtbc9JABjMbSXQom7J0SbofRFom5ft5unIjhbfnyKsrlcHPTph7j3WppxTTEfVnki9YFUCtgmiXdMPMPEKYdhvbDRevZd6pY516l3mOpRarSQPCYcVYn93WJDqXFY4hRm6bHd+LS+Nqsa+1lLR0FFtQBIGMJ1\/gEPZKh0JZVydI6wG3WRPLmreLMJF7nX27ZXhMIpti+KYC+0iVVYzANv239QGwEKtrAgCJomgb63EFudCbEPXRvI9TFDWcHzMv0naSB6Bmz0j\/4dNzN7AfEzGjd1ictP9zACXXG9HBAZ\/98q2LLvecrkpRxYIpTlNkvWSnS5b18W67zmn9ZlsRMw9M559kIGTwtkyX\/SL\/fkybIa4KKJkU\/P8LWCCCGJU5taRnLVO3sLwfKK3JG7eYXv6dTO4UKdVJ9wAtliJO7VKQYDQ5bhqBe+HKa5OzoRnp1iRe3\/Qfxw1aLR6JRXtt1h5qTn\/5XqOUKOB21KWDj5EOfE02y\/3TxJ7UFSlWybtXrqMGrt\/S18+V\/t3PaZe0q\/LQl2UzOZpFBDb052ndYScn6+ex9qDf1N5N\/S7LZUaNJ9NXnGDCJ3igkuLocNMbpxp6YteZK7X7RRSFcLtpKdZVBEArw1aW1Ii28+HESjwvn\/eQFkfIRXYIBMM0asrRk7W4QL\/feFoEMD+P6slIa6evl\/agnsvF7hAYdNSIHALkR\/RKQOeMwd9UoSKkGTdlbcwWJ58NmohkAdJ+h8qgwSehyIYDEvU4mMUx9RAmn70nQlDCmv1fPieszQ\/d3DA++Is5rTkLFQqe80l49u\/\/mjZ1hjLMZznrOn741bmq09det1nSb1B\/ZsuEbk7gqEDI1RnjEIq+KM31TJBk6d9l2WYWw09KTumwdAnOhGNhH0kPWGykWgu\/\/oHCDYBTvkoU\/opLQ4CJ536GSncQ838C9ZCqtE8CD6UVoqzLsxG1nREW1lnTNJRlwTeZUg5dZSHlXJeJL\/fd3\/uEYj80ajU8JbEjTLJbFP6i+Ns4ZoyECrUOllXbR\/UMmsECYJ43SvOqzm0X1uKOcKntEe2HkYJbASepexoeeic7V2Vrs9LXZTKB7h40djTFY6xtOKrdzvh3LYAilXRIgtKHH5QfqPc+N8jxl7nqP0F\/qGHBbC0jgn7YnEp7ICJ4Xx9J5teNBrt0MZbagD2PaIIeBXpweTfYQB2MevkaAHHVMKIBXaW2w6dAEQCQtUOlvN\/bRgWFQSLmCFYK7l\/5Kvy7N08bmzJdjOB2lix64VR4fHUwBwTwmkE2TgAwIMklMT6Zybzt0LJqiaBuPycSO8\/owCXv7Tj+zLeNAbwPGr5SqxCg8uRuD\/7ZKGUlePugeZjlp2I4U42\/ysX7KWOtBNjMWrXz4cngm4HM4jAMCzcpD+gRRHfYz8SIpZ8pF5Kvztl1hihNLXQIrnvDpempYJPIF0tl6TFUYdfNRW7+LRsL99T4LlYRxUsN3VbJdArxJ8lXEhT\/pryTia4NuTWinSmA9uLMpYUqJzgzoQeXVLpyLpqv+nu1ADRpOlt0QN3bcSFW5PMcUkSOvdI\/KZVtpaDbUWUUnrm4G01w3Yv80AgT89wGePkSwvQ0QTOsjtfLkz9n+KSBda3TQMRhHX8DQ1Vc1UoiknsqexEPh9zpCY+ZZh3kHcacyrFe3ls9gTMQRD39uo9Rv6BpA5386r6hai6UWmSVLA9Tk3MLjYuImB0p0JZkclYRaYp3rXwx+hk3gBUIbB\/WflndAOQdxdIto9w9DYNtepAeIG4qr8b\/ebTNLiTbGtRXH34J5JS3KPNPsHAWx8mIalR9k5OLyQUEg7eqm+IqrYH52dvVLU4OkYMB5RSoIsM4UC7lJeCbw2X2EhXRar4li7+qzl1k7TWoltd\/12pTxUVkSsln5ycAE+A7XCBsjscBVVOX+yIFUImpAYIYzrrLJmyDsITvPSsV8hzZo13VSF2uhvR2HTouC8EE4brr7LEJjGml2EVw\/8VfLbtXk9OF\/y7YQla2\/NrGWCHJvu6pRF35aTl\/6i43KDbQK1OrRw\/jOFz2qeKcSSKRSEhtm7ba3oLz5eNIO0xOC9u9sbf04OrwE6hHH4q9JXunmfP60Ia\/r48gNpVXNDS4f6zw7oTsEeCxIRGJ1gFvRcNz8RcW9w3TTIbAQp5nmmpa9ypFHlmnymmcv91+xO4rRZrlbICm0R4E5b3QvaUgTFOdIY2ke39vIjXYpxEhlqjjDHUJFaWmRtNHl4g7ABTIVEx4xpDhWSVft2naDN\/DaaL0okAyQgIa\/3+GxBcH6RCy8QixXdTXHZpqvHB6Cl+fKVTP5ZMTqT0OmSzrRW3uGrbncE4U+rAv+QiWs6zayS\/qT8XwUNf0I1Lgu+INTu+0liEDHt\/pn7TOQGlab1SDrYGYshU911Ewog==","iv":"534bc7f3f72d7c80cf57ebbe1fec24a3","s":"9ad8ee3ddc136abf"}
Lindsay Pedersen is the author of "Forging an Ironclad Brand: A Leader's Guide"