Single worst brand-building mistake a company can make?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"0802b33977fb70c489535ff541d22272","s":"ed009f9b6c083a68"}
Lindsay Pedersen is the author of "Forging an Ironclad Brand: A Leader's Guide"