Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
Six of the world’s most valuable spirits brands are Chinese
Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No 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","iv":"0496d01a479e13ddc0cfcf432edcd628","s":"b6a1be73f7ad6d3b"}