Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye Six of the world’s most valuable spirits brands are Chinese
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye {"ct":"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","iv":"42b4ca898cc96fadaf4f5a3481651063","s":"dc92e5f7160998ab"}