Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
Six of the world’s most valuable spirits brands are Chinese
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments{"ct":"yIRHwnooEUQ1JppuDpfg+\/NXvqx+3n3c\/a6BGc0Wu77kYGgOqEYm1bL2YeW7z6UOKUPxsnEnK6poEBl4+7ULfUdEoizlhf1hNslp24vYLnmlmKqk0+nSlKUEOyjYfMOLoJoPjRGjPDx1O1GoRD3O1jfGyWniJV\/3A9CBd1kTLRkPKn22sepF9RelAd8rpNN72YrX7QD7j2L+CFyyxPJQDOivj3Ook30OixcxyCiWlMb\/C0EkEcgDw2ar0KCa4RoTpjSsTaBoUxPfBqdG8wQvZL3QJJfZ6JYoty+vpZfziJHeSWfpo4N2opXVIktoLLmmy9tTdOuUeiPn84CHNxvgG8+JEiC35ReZ9z8B06jtUOcB\/JvpsP13gKeNPj+UfaAUcIAWiy7E5LoPBJhuuBjLWpWSGsk1RjlkR70jw\/ueClvD1FIE47fAe1WkHbajKG6TVLFomEhHTqlEdAUq5zoX\/A3N3AQ+GCAe8MpdvBqfksxqhlfidlvDI\/qGIJYtkC8FlVmJtooOdNJed4jmT1I7KE8Dw70qRGjOrhy7DBnUNcWwkUyqpWlmVa2bkB1\/eOmBstZbJxjzcNGIFbk4Y2XT1yLxzGuOV+kka9hBAQAqYO\/dJOdme\/qm6i9Z4UgkNYHS46\/S5XcJWWxW4FEyciJg3iPoi1AFp2fGiJjopal4eAi7vTmC\/O2ziObC0JGCrxcQpG6k9IcnIIWTGtZPLfTRASSd9FFzuWOd2o2cUDYW2ZaIxs+dbXyqzazKwbkOWBG1ab4pp7nlHVLYhUrfbcXJigDMdDor\/EfXd70nAmV0PVZIi0cxag88qal0bJg9q8KPvpurH6tDW+YrGdjxra4Hk2J8H3\/gcVYkLlXX+1skpHG+CrNRQoJ0tvF2x9VgfbOBdYShGjmMjbnabKHyfhZejYG\/nzBFSWecSEnecsNWAop2WgfOx94fTv1xFzT8bO5wfkG\/lZcIqSs71nncStME22JXax\/Z9wVF2UE2yCE5GK+Xx9RxjHr0TbyHK9LgQKY4H6+80tB884d8j6JjSZdleWCgAwUUIwi7YO2i4nyZL\/s5KfaEM3FUHecbXAKEtifrZyEMtqQq0PB6WPGdniXabF4UMsweR8xxptjdG2pg1jhEL\/6BA8GNPSLKUSXBmA1M7Jl8Mzasw9C4AoHMLcxOoPvEOVFObTvm5rqsWWnXhYBjWDP\/7kXsg55TlFUmc00kgza\/R95ON1xsnlbzaxHyixjVmRSPojWP5M56ZhNnLwyVbz0Iu8PDayYGEWYHsqxzCIVDyTadnKrZJyUuitT6vT3S8E9BUbDxliB4ynMJPuh9in46IIBxiYD8S5fB4XrKzGmthaM0IEp2jhGdPopAum4EyjZnwoRkjvoXS4Cn6+hhU245Bs9A8S1EbAHOJ249tkCeY5bRXbocxncOlv+B90WWQeufxR+t2NnsZUIE64Sc4lbqdF2PP9mfGOVjGQmi8NBdoZ+VKQGQC37LVvJ2mYSCc0N8qrlvlfz0sQKdJNKNLBqy1AuT0Q6vZ5gh\/agT++OmMssjvkZz+I5Zeug7KoOE0gzhJJec7MrFaJi14dEFpK43YD5UlUa6e+EpXVIoi9PfVQCh6pTl5po9P9jAbn3r0osODwMbitZgV5vvRzdzhvdANov5fIJuRT64\/5zbj0fo7OkXsJVFQU4rBUFHRigq\/6mfF17qqca9fyP4fs2mGkpzNcHqNd4c\/ip3vFlow9A\/6jUHKSeUhdoyOlFpgyYDFa7dgLonskKOWpJaWBpvQ9TNtT+GMq57Ugzf4UDVbmj0w7nYAC\/JqR1\/Ne+O1Y\/OZAcAVkdXpNkhvfUkQrzbVwalvWqpoOW0qOm\/vSPt6BnGz\/SkqQsSQYXD1FltFmKJjdQp+msFLpQC1bZrVyvXz2YBpQu1hQK7kcE4AH\/gMQu60PQqWX4WLxQFkvZBGyts8qFV3KGOK+hXqDHMLAva5JGWu6t9zE6EauebF6jK66w3tD+2\/IU\/AsseNPkgxUI3ewjCZBCIr2q8\/+mWFq20Slb3Luoe6qEKa0Dia2fYNQvfObZ3Efdd1Jh4JUHdNYYC6dcM9ygBq\/imXq2\/UQUVACLUOpLz70Y8NT1654yPre8S3LjLsUvCs+\/jKDQjw1cTJdHNb03EBgAVWLn6U09Gf3L4b8IpVDjVp2zwlkgY+OfzU+ZHqAu9xUrralFmQsXll6frPMmCKp5bzc0roLe\/2zzgQRpWdkTaT7+q14leIZhsRpQY+MrNklmHTgjH+6mKGzP1n4+0UV6YvFA1ePmnp6A3EUqm0P7H6X2OoG7dI+LB6vRwGscyCg24vJOmtglZ82mVNBJ17vbI+9Zih5XhYR5slgybxq3jOTxUToXgPALUc3N6t+s\/B5sb+2Hkwy9\/LV+wno\/HSXCj90pcc6\/mEoAhTGcyUs0M\/QR2oibP\/6AsUCbsCHMUx7mUMxYYqjkX\/qj2yZfkc07V5OVRKfv+wSEEnAT\/6RTMUfnWX66yOya3Qj+CPjbwFWyOAv+RFl6fupkQQkLqgYSNIUFb29AQUNqg8G8O52tQhMt48AYePrDtOYMATG2XPl5YzCq4Fghb+GdTtkR8V5JZ0QsvvTdIgEB0I49D8CCGMqKzAGFaqDZsw4cKjmva2xSGIzAxLiJiD8a6wZI6dx7iGtd4BofANj\/k4O5ywOL0lbddov9aCZA7Twab9iSmUKTuhJ68rmZjjkPcZSRGR5CvIIuNr5\/6GLhNuddJSg3OPMLtCGtxxZfdUV26bcDnD3EGHPN1Lmo0zPnxKRMuSECnk6r+Y11V9KYMYLN+6Dyk3k69vo7JED6A1i9TQD2Xm3QeEdS7D9ZIVzjmwVEWx1tQMtYMWQeXAduRBkOaE7VQdeiy5V7iKLqb2NtYyUQtWB7j7HcgNu2wUgMDJKpqaZ5OgoJLQQcdJBo+qOQmKk+yitL9Ai8qFU7VBjMuutp5Dev40EX+z6OSqFNtUQ2D8JdDngQqHtr4kZwkJx41qSY1HfpACHvBd\/sYXHtsTVWvN5iLRJpM9D4le165LzaloEGoITrR\/ODL7JtyleLYKZvd5URyhMI7sF1+kO4pwwHu6p3AEZW+OaL09bPLmcqN3I\/vnx\/Z8aJBwLp0XkIWdhOLLlunO2WZW65b5bazhqMRxMa0EQG8WVguROz6lKHf8z1QLS8ZVCfd1wDizs7LXp8p+CS00+Hp6i5HDtnktVAXKjUza3tNIMHbN6sUsCjCZ1NJnIoC\/uzyvyGCWFdLJdqPmoi5pJCdoAXTpcJSm6DiQlks35EXRbhbKV1xnuMuSb18kk2J8UifFP+agFESlVSR1Ehpaxoyggk1N2uHwDHur28Tx4mv2BjDA3MjQpXHg99Y6Tid1t2uyJA2km3FfqgdpIp\/7zHLsySY4IJrPc44257Tz5Jyo6QaU8v9ylcDGo03qvfdJsLV+9WlchBwmFST7TT+zLB9NvWJjFmrT2D25nOCWz8a9WEhjSspleG\/NDercVNN5BWXkxwMUX3uZv35fEfr3HRTi7hd\/f6QKs5pmWrYrNkYY9dypj1QzC9BZQGALA13nCCrJGgaPbH7CkQFaWbCH733hJEgVRU2EElyBeplV4JbgU\/zTkcuc6zXciPXEOGTfAn9ErEpNNP9lRydjbs5EXcbiuRaIgmlOFwO1TnWuIY4qeCkKMz2yOCDNKP6cmbn5xNA3Ep7+UcDS8nClusWrVSS+zN+X6\/dK5Px9xebyYvM8cF7At6CmmFOMPnbkvFx7zBJsV+qeEqazotKfqB\/U9sDGJueU\/gc4zAKoH6ybnd36i2emlLZVWV2o\/O911h07a5s5z91V4luvBuht8Aot7Y57+yRNdl1OTB6PYneAtSPPNEs5LIa5agmzYqnQ1TGh933YG7Z8MQH3s2xOCboUehjIG+9u9zL3vszdN2oGJrjuGbiSNiwt+MwPHiCoB5xe\/8GSxM9MuvFFlujD7sPzsH90Cnk9t50\/wZiUIvuUH3BpLoGgYbM8tWH7a5wAM10gki7sI4xSuibUWQ1i7FJAJBpQgL5\/OBeiomQoZOh46nBlT3wF6g8G\/dFdHZl47ek0sXNUJGawrlfzxDUXMmBY7JXXZM\/o\/xdlO5JnHF2Ga2\/3jzVa4XZu4DX+51IAYvetgwgQm4oLQYDahNYBfT5KLZ19Oxnh08A68H9htOp4gZSc\/ahKg91BlvftNK4eYvOeJLr5B0NDRPV6XCWPfpP+wLpY9c6lwqg2Z0CbfRoWnsjDxxZhBNKIh+VDWH5iZpBTmQvgbdwEbNi6n2GX72OPUVXHcSS2xuot9RratYLTdEn1Sqop2YjuzJP4m0+zgQ+7AOyNxlQIGMbDBTplP2zqPYimjd10ser8uKHotO8+ZpbgaaPbty+LoWLjLNxgGBbyEwEBWB0tKvlhKP4N5zyU8rJ6Ce+t2CNsp9mX5ROW+QTItiGiLJjRDCtweZEv9Evk4G3aGbkPts63vL7UAyVXV8LVzijuLDWsXBmB3XusMr4vYHE5nTeSdpra2jTw4MggaovX+v0TA0ssM2UF4Oo0wqPjHOkLp19BbCnfyjSOsVUb76Ajd56pQZMPRXKSlALdycX4Y\/8lbCsFKUgazCxGXJjJxeA+93YJtsxjgqGrZFLQAu8hFEDlMMTKVlOfkPd3nkjXlm97e9LuB3NFx0BWkceqHrMCqo7kPcVfCErnC4nI0g7p+MAkNmQq0m1n8GN1J2MGYYvP7QdCj8mdrqVzEA7MnbrZd58ZisnnRrTGhKl\/tzwBnThqavxDU7EkNAk3mzOXUYfox1FAUfhjybzVl1VfjB9QKb8OsxPhaMY9BzdiqJz7X+9\/xUbLmkZoJ0pADCFTMje5Scn8btpCvTNnbrtp4PIJXK2OqheVHTc1gq6DsXej6b9Ai\/F8lDrUyhaRLtT\/Vhe3Lawbsx7rRqX4F1GZlzgEUPKBzFpHS0ulb3cRIAGYvS6XYlJcEQBM2hgdXVGc6FV2ul84bY15fmRATiuwxaf4oYYjJL21UsYi0PnzwUVDEjp4m42OJ7WRv0Vpq1\/u378jvjyThaY7e7F98sIWWbMaWc\/GpbshQhmcKL3V29oimc78aCHxXRgSb7vTvKrl0HuV7AjF6aGq8kNnGcfdkDzYFHStHhvMojPUzMdyg7R02Daf2cM0TdB92O5udsYbTKolCDlXKubceD31Ad7nkvMkoDqR5cud67iTP53+Lkx\/0jURMr\/G3dYwfEZkQPRgax0gEcn5M\/cJyYrmALQS\/NZXrrb8Q7IuneCar6jAMJMyHKIwvttrk9Lsi3AzNWi9X+3tjBBPg6bV7GxWnhVg+g4E+xCair554LNIZ4jXzwVBqLk7GPcJFX3oJSnDMeiSlBueykT56Dag247nOU4D9Ina5qLu8uSdwDiqh4K1ltPZtBDN\/yXVy76JGn8fOS77dwilMhuZ6qR5D690635320WP+FRZvrcKZq0ZqQ+DCparLxUsTLgo+rOECpHjrec7AnOfo8IvsKqHD9vf3H1cQs07xa0h\/8MuKiNzjIoii1k0NbB0hqbXn7EVJiEPVkgP4wC0qaM254snJpTmHSJY+Sv4Dx74aQsE8ryvwY1ZtMhWu4maRGmD4NvDRF6jBz7APVMFT3UYYypvZ+NPgsB5NPZhpfOhndo4rhtcDSxbqK5YIxPvjQP6E1ZjtFlAivOqINnZMxleK2\/QpA2yn+BjvnRXWhf\/g48SRNJW81xwZ8gaMX5Z3Bh6Hw5+uF1RUgqx7gaJ3VkNITcWkIda3s5PZjMcxi7z4Q47V3OH5dh80sRjSqdCdngkK\/Ii4f9tj3ohVSjHL\/xnSyRgX2itDti6ZJWIci\/ARbDouRmwzrLOjNg5pVuEVbcWsXz+n6rR\/gjjkEvucmRkcwghtvLpntivDuGjWUy\/w3lJkatPYGY9SYkK5NGUqPBq1hTS24EN7i+nXg+YQ\/9F2Kr2bGlYkY+ZxO4ZBsfwogV1FU1O\/3rFLaUwXiyJJkq5lyyMLPQPinireYWeukFlJpoEJD0rD7BiTj\/JYp2G03xhd56iLNjKiS7ECUvijzqPGspIOVrpfkJcMSqFJTUIPMjzLx4IjYU0nx9MutLA\/sZ4NDvcqR1IMqQEXF\/twYEFHIrDFa4cA8nGQgYF9xQ4qxPDUyd4MZVh1wIKhdMMYlXvw7nvSj6paAimQQRUv6+m1SDh+FlxcrCaZKlNuCPN1f\/nB5WhJaX1uEucjTbhUOa+CdthF1ARoC0Ywz4mANzOv65\/G3iHlKmXw9n6NW8z0GHFEZx0byy\/MsTZWCVyXSjJ2ZbBoIAYE2JyYjyq3\/2dnAONBxGH39rR59qmizSXEXDpt1q2iBpiei4bsVNGQkoyWQ7qZdhM7qI7YBbPHDz1Ehx5c+6h5i6L0+aSoBMrn1A\/QUibiQc3kSpkDV5CtnQMolg05KUE2YOsxPfSRp+O5sG\/k0WOwOkOQ2PLEfQM9YVt5b+eBxRzupBUwzhQSUosGo4B1KxYSkOWeAMCR+EyICVUIbrE15XWmlOwBjmaDnjMML96rN3esYB770y1Nks9IjUvH\/QXoRP6A4a+ke6BKS11mBz3Pm+XHGnVNH9oFcXk1OPQyK4NZi9Tllk9HaHBeDPBN1f+3c5ThTerBa6WhktvIqwmKaSdRGu1BqNksLSnPGnHgfJENPELq3aRf3UtjIV6gwxWxy6S0rUv6OwvTnUwp+KaE+f0apfXS+N\/aMX1gY\/jVLI9WYjiuWDVry5VEnIU1xlB2BxeTl+BvuYQ7uyAnVmRMpt7d3OeuvYXyCO8Uf8cVV\/MaQp\/0asBUya6MipLp2q59vxp9QgyoT4V38JOiqF6IxKVfB0GwydqP0OsblI0CHagoh+0jJIDXCOoNhAuloab9NUMrdZK29c5YW20Iktub21LxIgx\/qaqLYHs+t3Q30u2VniXB\/A7yzCZhexjwKYra9rET969BebmorY6QA6GiIV5HTxqx2XxaKM+LjdmKEc8G25hzprpzwVMDYLxv6IHu\/nxVqPXD6u1eOLGquFo0235o\/XcoLGVcfmcBu9\/meCpTrsGlwTdGhnOuxGsUBbX4ONXYW4K3MkDcRNYCHR1RVMZGh9\/r46mndKVN0od9sBSDcQ6Y1AnzqVMc7+5HddL4zPTq90p7123EdPuVJQvQO4Fxj1gZAalyny+RVRtqOQydRzuVYZdFm+9hs7CjfQIm6bjvVhodHcM\/McuSp75wSyhTfYH2aw\/\/c3uy9K3Z8OSBVnmRnLHMgECriaB2NqEkQpLnX9Vm2bRxvhaBX4CZkmJuCUvwU3p7Ugp1PuMls5GeX\/hEEAC2vlxwNwXvkemE3goR\/gH1kTZXqI97yUiilCs9Wf1vOq04YEYEw50pPWffjHttpf\/SqoCuF\/AUGsLighRweehbeU2fJLlJE2sqNwad8WN7EJE\/UopjJgabos1fQzMhALXbRESjHWZmsrbC9QfR4wWn43XYJxmLeoz+r5rXJejKJ0meKL5nXgruzPAKvbtMkmgx0F7IZ8FwU3Zf06De0z34VdLrKOlEwvsqpVtoHnFha6uuDvrGRlEJpp4GkLTRRrJvApzLLaHXeSr33z09l3Ujl2kA2WFWIkuLkYmV4X4HDKlZ4IV7OxHj74R8bZQUF5MKIVi4HVWu7JawAKZBD5kIOZDqdJJnUxr3S1WLh55NbctVcBubFbZWl96I9dg\/DQmhPBxjoC1NpNSOqnyF3AxyekrnsnWPJI0AjKqH8EGwZFCIjzacjakvoAsXKIZlWpbbuqRIZE0qnHxd\/Ftw6w6o1FvI9\/uqQJre7\/dRiFH2el4SHwTQwXALomeBSyf+gwJgGDCeiclNJJSz0KBLqrOa3BlrU2WAYWW2RwOkgpjHqm52zbGbyxZ2\/J\/KtFaxyGQHoSuE7AwBPEB9xDMRQoP7kEDXLGdr5MHVQxRQdClopUlOs8\/U6f27ZeKvG5o7dfv6JcFUm7MCDnFPGD1E9R+p5sFFRqg5lxIpqRNHcj9Y6XlNGE8kx9yENMLo3FXKVKGSR8ho7VdwbcCUyqmvLz7kAhYUE15eI+UEESiR4necJ8mM0Dnnd1aybG9EEZBGKliuxpHMPsAYGgllrSYfdu4K8XqiXHRgSGKJl4wH1ROyBNhkZBK9FvuNsGYiMmCynnF0rw9ey8Tcu\/sw6J7L4fOGF1iSQIiiv602M22mPZTlhAMjX4SCE+1UfsZjaq7A3y2D\/gvqccPAHstrXACcJyoo0r1gE99H6TIKY75vGrTTBl7iCBgklVEqo6bRP69mm4Pj1DPFmla4jXpd1qJFDZJN2Q1zlCs00ZIVZp+PDVc1iEGWiu86ffUjxlGLupx0mdVzYukjFsww3HnqW67DMsgHQz59LeoRrztqmG1coQgBQbMUlRViXSdRAbQE\/y2swOzGymMYlCR\/ZSWkW7tX70QZT\/9G9WKfrqnRgUHYQ7crRklmRTHWSjwsvf7wzdl21HahIfH+blzTu7aSGfj0TK7vPWJEEDNKOo9WP4SiM1UAXpo0Vk2K+Xrf\/ddmiaBIEZVmB7eLXtfubh6QAGp4JJ2hYsTQvu2NiRSf6QjEF4yCua7wzCQYsu1PvvPnYhMPKuM5afbBHKCVW4rujuBtAslrrU9XntxjOnwJu2NHzn+KtCcBg5XapdjWNmfOX5wt7Luh5Etg6bdKI4i1TtVku9vUfjSOqurml\/R3mkPY3gRlBTlzuiJGg2Fnt9gJ4ffRndPVK45ikbEi3g3U3W8gGEUc\/ZbzyioBNrrgWathN56gw3no4l5vH+f4dkFjx2070pTAUI8jcGFE4zmrJnaYdUbaA1r1qiJBs3LmWKu2a9Dug0RqLCTyP99WXZgB6b8gXTh27p25dg3VUjJWbBASO4b1tqbDEXUCTAKCtIwYvMzwDHHqjYAB2WRIpJeVqRepCgTRCP01tQKkY1LmoUDJFL1okaYeLgTMRRNL2vOYhSwx0DlX1sBhQ4frwCjQ3JoaTzd18O8y595D8QklS73L1B16LZ27DoDiXRFqmr8LXXWfpSWfh3bkRRsnn7EPfdoCWgDRax8PY5XOXYJHK5tzIGgP7GvUnCtDelUDKqsSJQXOyQ4X\/amT4oHu92SlFlo9XtfBFVEI5OcqxMIjO8PQS3x6MfTz2wWru60zo3LKTkiG5nqrbQ38+qurYRyXGP8wxpLKTdi3eXrEecq8JjgdjYM86n6RhJQTUdTT72hr3gSstizalvrqOuA9M3RxOnMF4WhnvGj\/6O6Bno+QAHaY+RCnbc+quJzuBZlry7d8tc1MZZ9E8k\/SRs8TnxBVRCKVLk+Iu573GYn14GzZq8Di5me9PF54UzwxxzJg\/hnHGvqaN7JAk3Q52jbF9V8X4waxW0Zd1V1JKCIdFdJ+SKxCBVQ\/FSGRzxOhMggTnhiU9DzZs3QxUJVApWh93nFk0vq5qa97mOTwyh+6CSZIyOU7X5xkVxWLJkWUvJ5EVFSzr6EbJlPpKZwdwLbYYEdDaKRi7Y3yY+ezZUv50H3f8+vRX\/EUhqrWS1f7NRhU4+iBPxsVWmH4skYe\/n0fOeCYZEg60lgvMy3gl0Mlsh5gGfxGKdvSWRP0rXBaxFYZPsB7TtLTD0CmzmKDmbd1nW67\/rlI1P6rHbSXlp5Ff2fySJL8ihefK2YXF8tY5\/vUScbisdGtnxYinHetSLoqaKJMe3ZPQxttdfhuQyp5r8plvWZd95KOf5izal9AsI5ILTY6AIDmNKpRQWXVJU0HZo7qcYf3fPrcGEkmn1kkyRLs7aGlJCpQusJqIiLAqrBPuuJ1INpNxixAx7HiuFSepmI2xRofgE6nWkcNkcSWmfeP1CLcc6AYjOK0VsPFKVfJgZH5QcAtYnamNfXPQAWk9wBaAPuibpW1n55fvA9kp9mig\/ZW05SdRhWlqxzidqqWGI23mcobcTkA0LJCxJtfc\/","iv":"77f2b659522946a41e41dba30ca41541","s":"7e2d58383edbb33a"}