The idea that somehow big luxury brands have a cap in terms of scale is completely flawed. Here is why. Image credit: Shutterstock flawed, here’s why. Photo: Shutterstock Sky’s the limit: Why size is really not an issue for the big luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
The idea that somehow big luxury brands have a cap in terms of scale is completely flawed. Here is why. Image credit: Shutterstock flawed, here’s why. Photo: Shutterstock {"ct":"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","iv":"edb80d1588f2c429f0541a72b237127b","s":"8295676028a6c8bd"}