- By Kalin Kassabov
- How do we connect the Internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
SMS bridges online and offline worlds
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"loMn4BTR2gAGxzNpBWquqir1xpRW6Qd75ncJLe8LnIPf1heMpKAB2eGHozQh+W5IWy4oSwxbDisfNt43whcO6pe25U\/fwMIZMQpehaDjfjMfTxc5XQzz7xKHfMrUGdGf5J3yDdvIrNSlYTc6H6B16AaFrQPcjA1aZzvgYe2P2xlxbx60mlZ8eofPqLHTbty7Tw4V5nHb\/GlrsWHL1wArUbTuHqzP6iLOhksLAjqXx0W58\/+MLlvhTxief6GKY49vZQlNnCGDcrC1vt9M8DLPEWfXWunvXEqoPaiz3AphSTirGn3ZlkxkmzzIc6SV8SON01aGgFHHcoMtnozAk0pY9nZYMZkvDiOYUIvN1doRKJ8Pr0rcvD24TXXkF+F\/t2Eenhcdxy5DuoQ6NNj0Q66QMAdyxAkJofB0seEh647K2\/G3\/\/JCzZw9S9zuWIX+gSm2gWuQc09nYwQV0NXs02bk7P6J4tJq7Fp+yA1QBLXU3LIeulhL9zQMtJlonoPD0BRUfHjUqPD2qNgoHnG7jV3IVi2CtESP5c5wRZt5TTjHguaddywDmSg2LATzsAELWvw9N8SjQNH1KTZGi6MZb5c2PDtaFHiMXB72+N\/9Gobtovx4IjZAjIKUFv02KhKbVbKqV8dVz3Q5NixH\/kg5M64blYA4zqn5UXlV3B\/k8cX93ETQc+uun1JkeFDhycWTgLAn3ogs+cDo5utosr\/wGQWTqd74uu++j6pyd6BKFHDeHMKHcotoUlH9NCIbqFaG25Z3M+jc0PKCqIzPaXYvGCYpMkhru23m79SdMwZfRBYjXp0EZwRy2Iph1LCcZuvVJIO\/MOR7UM0bfMyqXA2VBfhKy8KJhNKh\/vBIPa+9iL7xFIQzTtd+NcMS4Ygn8PFmv5iyEaEZz91pCGlSMyMY0TzMnVYFNosUMEZ+b\/WYz3hh\/9jlQXwgmoBjJH\/VFI5dpEvNPshKgoNT9e1lx75InnHG6rAiLNsO9gcF0RmoaooB3xICoizKqBgbMonJ8C14zMzTL8+\/AoVgZOcEY1joWOMnIMYmIJyLYPBtld4tNJp3GV1NkLAoSH34SVJoYQbWCCEHeWYqam66KVauu8GmhfGddxL\/SeSRLTc66smzXUaceurXviDuSvZeVM9OjEdUNNTI\/o53n72Ieo66T32JSRAdRSpbzOzlFRzDHac0UriJ3L\/8WrJHRM5e3E0n9shg8UIdQbMCYifstOm7DfN5bWUXqbcSv\/yR97p6C94ikiLtrKHSMGpff2IBCIMglCdI8IDiIVXEdCjh+yEORTJbIBI40m8a5leaNff5qliWdWfTWeKctQoKCyG7WeBSODEbZvdYIgi+HRfjKEE17fc3gpQEe7h6JWnzfZi37xMb\/DWkLHCwFisW87X1AILdmdl1uePA+uGKuvu8zCFHyiwleLmBGlgPWeWxU3kerUGLqOKUaoHv9wT+O\/F70PzYzW8hhWBTNTd0\/LEwU5R6Fg1IhqJNo5M3PnodG3iesMWbcm1qH+8W\/zCTaXuJVwzRMbA8ZBIeQDAyV5LM26rH6vOsUIwG7fSusHO5win68T6LbgFF\/QnRm9G+yApEAlEsdtit2Jk\/vVKPoX1wPTXtgcIFbQFt8dZ4DaapXPHbYUDkVhwYeGUV7kvAT6Ojq3wtq7JRx78T1yQNWTYQanNTiW8Zfy015aA93qk\/x2gKJkOWnXyRRXo2mTyzxWOD+C5aT4EUAErnfZzCM8K8s4G65\/PKvR6O424mKhK8u0UILF8yluHwf5tyKqaCbu0G+pSiow0tcAxpftREVHbP8\/bMddKz0E5GPyF9Pppr1U+YVjKwon0H4zbtOxijqxO75ClPTBSv65YHLZ+mtOgOtWl4BLMng+Y+Q9qQgWtPtA4kGyoncVQUjUGFtS4nZJAoFnJuSp3lswOSGauCknZZQbnymirGywrWk5EADtLPSyMrij1ixfk329sK0kLHHwRD\/koCzV905nwQx8ek6AwTAWsX6\/7K0qqpQTKzzJgyykmCa9n22izByIYkEsKuRJ8gltsrNz0kupg3zPAN1P3lmH2wwpX5zkyoHM5JR4KW5aMxlPUje94RCkhaDVDD6NCzoPuzdjCQWO+jnRCaxhAfngEw+Uyi3n7WCUTxzWmPb+AX5wQwFJqLTGC+lnRb4OLVmqSlwC5qJHOC7YkvRMuXQdIKsqitaC9DKbDafyFwEaU2lWVwrM6vz5fQj0lOWll\/FH0+\/RZhzcTRrwwb0snWqK4ml\/6VMnobjIe6euil5xX4O8T5sRrdU9I+eyHPMpUN9vBn7cxnkwY6\/OejjgaF1ejn5Y044W\/cZxxoRWH4ib+dz8CbscmrXv0YxUeruLygo1Xf+NB7muwTjUmtULmCjcrFxmjHJXq+LA2chdaLg0k5Xg3A6X2A7DeGKGvMZ8xgW+QMN3V9m\/5kEp5VkFUQ9DC5El+M4U4fZC6mvmoPctTl10AkG0NnkMdHjqrseNvLksvzxYK+FeWVK4WTjkdebMQg6+Bt0tDU7xyqH8RcYnM7nEapFufZhK\/gFzothLjsyJ4CdmoAeNcIXK3yZ\/TGidkB\/tCSdZsllKR3TO2NfCahOuKfQNx5QrIlAQzHIJmvAorGThONUh25Fh\/Aa65YQtUxOeCxrM6eay44kmnyIvOr9QEVlau6kRlZuR2VH4KCOMS1WLKcTU6LvzMUCQTVRQW5GYKd9iq0d51KG12hNSPyhvCL7lHTMzfrs+f8WebqBT9U9gv9FHlInBHQlVoS7mKFhxRM9s1Abdu9CYdZln9UoZBUV\/F2mBvIgkzayz6C7J7PrGmqwYdo6uZ45+Ze+2pGwlFaP719dP1vJnojdFSeXXK3uBM7oAZe3NLV6uDEAUxmEUU4qQvW0VcG1hd4J49bu1fFeEcqZP64PSAOEYSSHzcQgnjENP\/e\/5YNVCMCJRkKoprmjNx8gru8PY0aTq8YAXm3JUZaIBoEHvZWIwW5tN9ozLlTW9AO7ENbxQQlsIbaEPEQ8GT7qIyaCc4883CEAhjDfLUVbtWqMBx0N1f7sTffyCuhBH\/AMe8kcPOv1emE6at2vJdXMlZYFmC8\/k5dIvlAlZ5Il4U\/r7l2TwZEQQvFb7XcYG\/vqtw3tZUzfRHkrxbdb7guEgUdPkrwb23I4Woys6YXDBbcz5ZyhXdNK6GSsr7TR6E33CBSuXDVRZbI1P9sBbBUkfWJKhSfqwTKszFEU0kaOXAYJvyeVzVJwQ13Dq+6z54UkHIiQxCzfyfWuxEJFw3lyABJ\/ZscZsxgWvQsNFcwwEPDFjvFwVl+\/6Z1x75zJ3dRz\/ILd97qY9qyITSjQUhbJsDGevApbuqf5VAHL315mhTt5m3Ya8X5gaLpgECcXdrpiO36F4YAz3q\/o7T4x6e+mN+99xLG+IaMlI+ydOPtoatYfU5hrmqD41rawDVaregHpKyrSektca6t7pFR8PN9jGGZCuxa\/QuYCUNz9jzkI9WCqkSLfHpA79h2Qzc0ni6K1Zk+nzwsK3w4aKW7LZmHHNHaiJHFqtZMeBN0zzJShTtdoVeKfjy9dtcKsNKFpVfWjTKAPNT3S6QziS1AUGAKv7MR3\/DixlVYOIP6v23l4mS+VgiUHk32+\/s\/P2pquuruaEbJy\/QE\/WQxVXl2VvBLcttjNt1\/Si76L9NExCyJsHJlRn\/DleEn9QcnHBV1CEhT\/WNVPPZsCCl\/jrEZZgQh\/WLa897rPG4JtPx\/2zr\/btXu6NsmhdNGATrXwqhpcicjyGOCxhhI2YnOnAJjWZdJQHgbmcBEN8TIZwRdo6acYH0JjG0Ces55kjfppkiK3g38QZzFFHtBcmo4iCjeloMuqQ7oqHggU1tdPFEfpsR9KP6teFBj8l25ce5f9gGfX7dMHJDqV+zp1\/gs2E6IJjy5Omoy0x54iZPeMK5qhZeBAOe\/lAHZNZiO032CbJ4aYs6qqiZKXRqBfd11\/IPQfFZMT5bM89Skjbn\/eO5AL9Svx7afMS0TKyiR+3IEeVD\/PRPCeufI\/gH6ZbpOp6HafVY3UomVGsTgpiU1L\/MxoFj7UZjFXFaPYBvIWZsLwO55IkQnhtQprJ6CFi5Jztij9U+amc9eoxBK\/UE52DQGiMRgg3kkLSOJv4af1eUcxcNMKYEh6gBDItTJ2ZGYYaKadSBelqL6IaGN4dNWvOf06dPNVzTeBM9HQodn00GM7aRZ0dw0sWnIyEy7TRyoewl0nhhodUsQEImEbe16v0StzNkz3JMVzhovcPbAnubcmPQTiMtCGp8gvfwzokabaGLcPDosay08s3sLk6n0j00l092qH87x3KXxRhpiu6GxWKD40A9lmqTeoO1CKlzdEjYWwn2SSJTV0Vko9RVOx+7Jvmh3pua3Gb34FReUYRDk4SeOyWLF9pZ+Ry4GH7u\/v0YwMnCsIK9T9y487iAxVhZyAVqc+wlw89s8KqmF8HIdceEKdhmckePPZpI6roliFwEdcObIxWq2ZoH8Xid6xHK\/bKLBAQ2MhfrpMncr6ikXW5IkmRjWtSplECOK0EbYOSKU6AUYhESfa93QvGTA1EOaEb7aQh\/qdwHD0u9JNz8hgWg1+6kN18F+FbY2en1PEWFBGotq5+QSKtL0IM2FPx3+juyurK6wEfen5rUmhZn+676SDkTujTLvU68wysSxosGmRbeGZGN\/dScKoyA+r0vCLvFo3ia+7xKS1F2Ex42MORAHQEDgd+tkLg6nA1pjicAGvHPzKk1ttaI5Qk+clxbLZF81AlfxboacsC0FAaifJbcuzgi\/DZNb6YzTN2hqbF2nymUIZQxgY41b4bOYbR+bSOYjt19asNQOan\/+bQtiD0rhC0uTbXn1MgkuG6ilm8vHMZ+h0reU5qI+JdDMDJXTaX4+h\/8TOndlJgN04skZNcYIdTKAe9\/kDqEimmpq+yt6qBo1kp4j4j8DP111+DKglk1r7o7Us3omYu0EMqhxuaASbBc5oxRJnt2zRyGSIqugFyKtLclXELIqODmTsYYU2JowWSAeWNQcO2dkKbS+ysqPrPbNoU33Lbuo2CajLdwMsj\/99\/TCPqT+1wti+ozgUoIjmzLRmguqmSAB7DzKA1XNEpR91dDXjHEm8y+U6ENRIS3cRBDxLWESIwVWnbOuxBRHBesCr62gwxjbJP3GAiBjLuRK1BTSbT3pmKzMjF2I1EWxnoX0kqKD+iQFvYn0vXBXvaD\/v9aoecP6J+xgCFZO7tpL1rwIVyNVMie4VtujkH+6gtTRGnnomJM+MqaIfVw1HGlCJJ\/bJWn3X\/O3PXscBGE3SoMJY0EaPkq8AYK2mdPW2e7hpZzPs9RcNZD2DbUDWCTEehTTb59R5HNWJj+tomA4uKiR77iv\/PsSpGUYwodBYMMdYH2jGXDtg2bo6Ug96+u9d3orc45ohSJ1Zo01kxJQYM0KU+Cz3Xwt6PYvXsut7CoDTddKZEzGNjQuACLJRHcRG\/+Jpb6h72OSY4B7laj1dIveyK9WOiyU+5lwA1k+nmHl7GhwG1q2Yx7iqa488YppTcepoQBVl3IZ0OCBe5f8q1j\/1mgtPbXF6aEltInfNCeHHOLkz+iNtx\/zzot6SgT8Vi1Xr7\/nxPgVQ53yatg5x3QimcK7gGRgDmjXe3nyC8IzV3S\/FDhEP5eI69Smo9yE2VvoskmOMN25lbBUn8FGd2UpavHpEmApjx+NEq+Gxg5I\/9PtS7RPQYx7khnCPCgH6FWdplpAn1sZV1Orr\/dkSL\/84h1tlBCcUIpa3fy6xzOuT+SPr1xVKfuepj01j942nQ3I9YSZsI+AmAjsxaJuExAXpiTGPQBYFCD8qkJitLg2TAMtBIIvHVDsL3DjTmwC\/NWYo102Ak5kONceXoPO+pXRgMexuZUiZFOJSsfN0Lo+p2xsdXfVZ89CFE5RaTdTKqu829s5T9fSyd1pdj0ovIEze6Nv+lL9qokzIaslJkiMK7SZGU8OQ4cg9eriaKfAN64mBcdBTMdrEvy3MjLWpEGjOEwtmi5TlTACVIU9OcNZ1uozgO7EGB3qSf\/p2tgl0cdS\/GPxmibXcfgE8bxHqR9K8Ts8znd77OIQXREUmp5Ju5Pg1wLN1xOA84Od1QarTioUbXyEWTcQrYO1OHXG4Jza64\/Vbtgc6srupmPBAuUD+a7s+ssF53g\/BiVzIFPwf2Yjvv2mTGFsWm+8nnA4k2IM9o04td1IWJeljyOlnJD2fak2zpSDj+mI+ZaFEvSg8TAEc6tdkrIUQbM742RK\/ZAoNJqwdVMgl7eLtWxBtcEIfcr6lQ8mHzgAPbABToPsVUNUCwvHN\/tssFA4z5zo9QmzjAObhDM+NCw0WBUkQ+o3f6Kda71BCokjxrCY\/N6OAjWpDEOWBJh5pYvkzxzVlOeiJHWV9DjJAp5duH6bNFGPnzFAiyvXXs30xp3X47am0AQzKS\/T37GFxEbJnIrh\/BXazOLCaJCI4pDi8gIdrF0PLUV+HXXRqF2UmTTO09BP\/k\/LTizCanyAIWySjav43nHDupkHI4QB8OJdhKd7uKoQKsZrm9TiTYFkqMVVImGEF57kE19+u\/DfAakBv7UwRsLQcwX2qF4gtsRxBJEZAhl7+s694Tvc97YzZpZdT5NjWmPQxkYp7S45Iji9+mAFeewqxn1LQYxoA2FndkbdSxZD2z\/BaiQAZA5n3weoI3JJP8WzNRb134SPhOTAGgq6EbYeWZhjim2b5Wc48vTsQQ0Wf7C4D68lvxSbh9Q0\/OYGjyuSlEyDKZf3aywWzBOCLNCUzxZ+6D4Dtnr9GNKa8f+G6RcV3+c2hrxgbJfNGTdyPzMlwPWcmdNyB\/d9nsLjM2R4VqGcAwdWVz0WAIOFKKhlG3IagIrhVEEu9LIl5g==","iv":"ff4b8c7f72eeedd5f1c7faf8e603aa6f","s":"5f1ccde33cd91806"}