SMS is no longer the ugly duckling of marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a529a316c1028b39f60f4a3b8e2907bd","s":"e1a39f4158694fca"}
Kalin Kassabov is cofounder/CEO of ProTexting