SMS is no longer the ugly duckling of marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1275a0ba95f23abe21296bf179120e2c","s":"038e4222c1e318a4"}
Kalin Kassabov is cofounder/CEO of ProTexting