SMS is no longer the ugly duckling of marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"08e62b6511a42a3c9307ffe14b811b78","s":"6f503f29295cc00d"}
Kalin Kassabov is cofounder/CEO of ProTexting