SMS is no longer the ugly duckling of marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"HpaeBmc6\/PYMmzHSg0XER7L60DABmGmtUbi4+4jQVaxAy3AzC8ksvkwohH5bZburjrTf2lucHGy\/iQgwiViv3FGOzcAopLlUPIPXS\/ErdAdp0QCSE1y71C1sr55NtkWmm7QwGLdO75FaIw2tH2PFbBUnylrcXFGpUg+htntbv1ko6CgxA18WW9O3pcLV+XCce5IkFVpmBWfgj\/\/QJDrtWh8x2qGOLuyH8+wWWBxr7R9LnX3lGLA8pUl\/Jz30pdR85cW9+f+l+i7GDHwU5nBhHk3ZEkt0x8e4eJ5o1zuXQzBb2z7yWpK4GbwP+1\/32bwyLO6XzI+Lw9b0Pd8uFGiRlpPNIm6DYYY+A4QO1LjL0SwxOUiNhV6o6SmsMnxYBI+D7+mBupXlDJACPZCAIlYO\/Cva3xupqZcw+S5SiUvw3i35gynubr9F97mcNWgoCvEnTC4BThKc1\/PKYR0WYGmvwFOCXkFWtUPrTM0a6+uict1\/5dkhUPZ0wu16F5vO0UXczsill7nEZoAg1p3zZ1QeBKtXbSOtTxwU0Q0M9Pem3oR+w4MEjzvLYtMjBq51zpR32HSMqrkw7VclrKm+LTyDfgtFB5vZo4JMmtVXbNBJb4kvl+nllbdgInQBnh2IOGE9F0rmsPwl+EpnXQIapRR55V4DGZJBjZ+fc5\/VdjoAr6sRyNfmPGgXySILcKzyuDn4ycZTwY2zyWx0AUxfIC4gsMb2m+QmxjbyF9ORlcTKdJW6HlM90htSF4DXUnxGBxEuKReZxQ4nFi+tKcPxyVLsZp98Ett+\/DIWugD1wrdRxO0udnVjcf7Q4CIvEoKPPjVDNNTE8xNnWIK2STei0Uhy4eMNprJsw4MtPEe4WjrouypDxf3d6czl8Tgs+AXzL\/e23JRUfMbkPk4HGad0WLnu6LEj18rEhmK24ecZGhcpZ48xGceC\/7fMboEfkliQ8BnRozrF4UBNfq98lfdF9LkaMdlTYv4R5KGT0bj1S4OcDIdc\/zxF3kWfHAND4CEf8UIYvAM+kAr3q+q1apWc4yWUIKDwxs4uxkWZfcobq7rAC42znFNRuIpczcV0zxgAILT5UA\/KDj33FyQTk66NuUn+v9P1SYl3TpYx\/74CPsB9c++UuzUO+PDFbLOh8md73v3hwj6Ep28HmcWDurKbDs3gIkR51m9aN\/9JoS7zWE1O1NO7wXkfinXJEP3phlZROcXJHHC2+45BaimI6qDspLHyIaSAdkdqD\/dXO0OgPy9b2eGV1XeqoPnXoHRSK9CwiKo0WFY45zgqTNR5LVIQ\/F7NMHoVprHUFsoDW2EdkQGM4KdPlzpkfW+GVEtfvdI1fgTAgxqFx788dWmJR3EEm75f+1SrzA2VSiolPBvCBAEusXVq9+gzR5whJJpPdqBh1D2g2oZqa3hbKReEpxnWYO1R2SiGIyNJKOyFobG8eQVoLjvs7w+B0MJTVUUxlKk+jZvFeWS+WSOKaQHavLvReqERp4qN6NKKV9Q6vazbbJdJTSwXMqYEUfFj8sFlVBO3JmBw+2TtZWFnO5KgUhhLLZOyg34WyvhfScXfwPHOmsRMUaxokeJ6Z1OB\/1exn2p2uVcYXEL5U3ZYJ\/7THxDv2hfGrQQzoDHgmVYlQohzS6HdMyGKT78CjRw+f6GaRFBMc9LGW685Eq2NR6mmT23jOs+J99ia8SkV\/+TPCqhazm3p3nOCaUplT948qiRUf05cZOSqMyUCbwXDD4yDyv+WeUjX+ulLeBv8wM1sbXToZqVUPr7mcEXHr1Id\/glJwnMnoRkzF3Ro7NRIMsOI6uT\/mXzi\/rej\/qjuPP\/9RbwVEnmVPh2CsS0Mg6GgDLqjDMkex6SrhQMKbMZVJsBEhRzhKEF\/DE4ZXK3kD9jKkt7vOnr+Q5HXDDEs4Ec4mwjQyDkyTLpkNL7oJYnRp2dIm1dJXJYwRya9aSzD85tVnPAKSwmDbEtP91zmFndCrZ7gd43kXH2ZjuBiNS3LvKinpaIaj0MOv0G+MgBxDVtNqk2CHghQceKC5vDXFzR3otGrCssdSI74IIrkDmV5c2aLrZFkaGz332kXBSZ\/xztmdFhxRVRKX+oeRAeQ7YB28e1sjyDHEHR0XSzeHmjg8cb\/cFZakgB2LL00EfRk86eq3THiH\/enjhbRls1SLhRffEdhZwasaq5zXUlQfN8HBGAE6aYTa579VKY597ZJ\/Rm2Qnw7HAGqe6i3cbxf1lX2Uvtmn+W+G\/7+xwRc7y9AQN8MxJfUb4nC0zWbJxEWX\/V\/fufjPtOE9Mb26+XTm7j+Sr3bnh9spqE062KYfLxllAYbj5lgIvNvHdjeZNummdmsum4N2OJlZ9JaxYCNuNULSAYYMchGfR91\/80ZCTrTIJrb8hYLyyfo2N7tkADaArXLLf8lMH4FFTKxaYqzQ++iPVJooG88h7YzgUk33t2hywuy9SHeh8oCTHj7nZc3B+fpD+cmXTpkaS6PVs7Cd\/vOiFmX6aP2bC3RnLZ9xZzvNbfGW86Jw+tW3f1mUNpA78oO4GWYxtRBIGyRnwvp6tUJsEPIs6NJCTixHbpIukaU1VYyg9lR4CwZrlv\/WrSiTa\/EZoiW3XbiVEsFOvDHwn2+I1inlpjwcDLjdbkijtH9XrTQ8nhYzQ+bDsrC5izlHDbfOJ8FevKEw9A1ehugg+5aneMVQ2eSzgoHJNZjvUqJo3fAm32Q9YgHJc2czXFfS0fgPPBa29Zdm8e\/KKsYGHpf8GT1c\/0rqw4TVwRZHdi3eE2wor7laqiGI0rWiCMa+fl3stIUVeKh79eC8dikYmgI1dlySJYe6RFYdDkLeR0hgK2cqPUTThV3BKyAt1GLi1PTweulksBAqK1QNP9Q\/nZuuRtw51CX3w8elOnxFHyY7xnL3HLdW2hSti2AmOVJb+tUVhfEUGG6eELWZ5fsNy3KHNAr9z67KKLEH9oO6iJkAtsUs97cKAzTXiDOjovvbpwX2br\/GZnTkkUaF2MkP7BlD2v3yR1zyypNTT2tg3mhU61rYp9\/cT1A4gOhPj\/BhX1CE9tB3DHtSYivQKIQ6BcHXIejk7UdsO4fLer5KDM5tFHtAtOWAW2bvtS2FBzgwqd9Y\/EgpNDmn2OfFSMHq9W1ACzO3UeGVKuLAyvyX+kNC0lpJhDknQDzO3VNfnjhJNAb0toUVEkcI\/cd8Z2nsQbOcWYLfV2b5rtM6JlLzboQQSRwXApZzryRxzCy8zpdgB8nwowkSYcu9fAUDLMUCqOUQIzOFfa5lm1\/UoL4vO58yDWM5Fqd0Y92Qh0+bYRtoXmX6wPBHwAmNppBUSW9qHLDARAE8dD42zfiYVp4etyGAn8okQIF2M1k0FO3CAo7DW5qKxCp5tnTgZ5FbvkUqeGEX1LPxEMlOzjXb8PSwWJo98\/LG49yppTLxb9t9TiMtY2djcvHh52ulmcWU6wJa7MQasEh8TMnzx5LtebFcSTt9TrD3OBCNh2l+O6i6zTdX+YZjDLS7451y1Rq2f64Jd1NT5nCAx5Tdz7iFYATkuQeyuexotIac4mcD4Y2XR8L3rWit+e9PGFYMLBo4r9vOVSSkWROAT7yhn8Kqiv9ks\/h+YpVbp9pQgTwKlBLBUnO9Yg9Wkgwq3epKRp5COEVwkrKiTUUmFzvvDYByRP+aOlLAf0bWa\/zpTWdrugh6V5tE1qRs\/xif4lAgwKVTdlEbdGWhRnV8pl\/BaH\/akaOxSkpD1u+jan7bxPrHrIiayeGRGAeA7VOMzDd58oMCrgfwJ6kOhk3vPTYSr+cHlSNykyQVTJwY\/H98SIR5w8OsznhIyrcYXWTsw0t6fHy9CcNH2P0U1dmAn3aK+WPe0bjCkyP4fje1sL0Cecm\/9Qp6Gb0o99gTKTFNfexYdXJanDYJ6TEbAn4rI9vfs6aguNjbkTc8oMiUUY12mtlJu+m8b8qaCgAJTxQmO9VGXMVENIqSVMnBYrUduEeO8rA\/o0jgPBnx8f+DmCbdG+RWIs1YSltRl3bbnC8TBRQEG\/h3PYo71TwcoaUW7PS3I5\/zPA9nXOBPTqxNW4NVwCCghVr\/ZVctOH47e2fy3a+\/scnYI1cm6kWS4WeuTrNmJi5RYPnbxE\/nUr0L5V4VLf6VOdd5nYnUS2m8fSvtaUyQQiIL+6z4tFoDRHa9GZWFWEwE4qve9KnIMHCYf35dTOuIXiB8H3HlCKE6VwIL4ZkloSSgUNumOvbso6IJ1BkKdD\/5Iq2Q2z398Aa5rMGDR5xeMBBirdytJCSKlSfqHiP+F7zA7M\/gvOkJgMEl91ualTxOxVyqtiIB9gU8x2RcdV8xBnJJmC6z2WhrBVyP+b9UWJU2+\/okPAnzHwSEmQlHg9WuFHAAX1iS0u6r7zE4xhOjgnhpaLi\/I2gC7ixIQRvalXXw15mfEBUYyIwIgHwPIoo\/0VZBP0MkVnHa8BQyVgx+13Z9pV0SJiucgIdJE6TezUiKe6FXW91SdU4EnhfvEtgGsJgs52WV04omQj8spMtw0oRP7uhCtboMi62QnqYYuayQWO99tSPzvRX8mWG5Asw4W4ReRTCD2Px7vC0qUJLGR7GuKaRrPkxMRYbXBz9pxARelq4BZJsogeYJ0V5DjFt0W6zXYa+vK+URT7LdfL75aV4p6gIbpJozVGv+eQBXmIxkTufrLQLKncct8xogj702o2i062H0zuw2gUp9qrkD5VVmfx9BLzFIhoacixglSB13+ew3BIXvll\/Csw9t2Iz+la6Myun7sKl0drEXDztF4qraOjmLdRQv5th1sTq4gF1+Lwn6BpWNo4Mcy1NuKVHzF2OMslnKdrG3gEWl9P8Im2B6JheTLiHXzK5uIiIHVMzoRY32AIWOHH7pOgwgTwKrcky2nhYbBD7Jlnq1f03gCDBwcn6HD3gQCb4z195E3KXe2X7ispIG10d\/RqBjFUYrPB\/PdCPfxw4ixOTPn5j50gg2IZr8pHdvjUQ84n7As+wOsnq+xJRx7W45UdnUtrSbML7HXjGGYA4zZo8vFi3T6bhgU\/++ysTZoIYRY6RqwuaMm\/fiDFyzh6Pc1T+6NJJ7q4Frj9iLmj1g+7PPMXHipbFJeiQo1z0Wivm\/L\/tFY0NRAjqIYw2nKcuNmlu9Yhqxq5pJQ7Dm67UytAe9C0lOaLBTqhI\/brm77a2qeciPDgvUrMUqQetA1HVhzGGB7D1amOiFRdWZ5\/3ziuKQOxREoZF07Sp9OdTlpaRhdKShmMIpW1juHmReyAy+L8kL4EQ6tK7z9jgSQLxEK6i9T2Ws2W9BXT2CJL\/\/MjIRSet+QK7wfPkLaBH1csm0qmUhDtcF2Pl35oL2gKGdnk25oXwoNvY5gKNKJdU8nLjAFHHdq8L72h3GVMWY1+YAEVtxvNPlqpZ99AfVlRO7xtIIok888bNPMu1Gxtj7BvkbxwPNHz4LTwj6IZVb4MdBKYkCIS2gmvss9aTeNzfJkC473myGpx55Fi\/1J+o8cpOicmjFA+uCF2XNtug3rRPM4cm8ww8\/YrqXCdlDIMgcOxp0gIGMMUUtIHezEhfyfkZUK48wrZyxR6BXI750lAOTmB0Y5EYcdQGO4pueG\/YjIl2bTSrSqOuMs59DUT7kNUfhcUJGtSRn5xICsU5EO8yQhnD0mcfGmlF3cXkLpqmhL5Ms7qz2NhNBpFANjInvgmUXRb92v4p1FpBkxv6sdERc1mxaL53aTkPPblnL1cXvkPx5ESydXcs\/AJt6pXIDoEapN8yDs2hO+hCMAPpwju6QZWI48yKSqaZTmAE2wepwXZgUmN59SuMD0y4jR7r4+shTvyzBZcYtdyyfCkL1qbk+m+KWHnIaVPc1nwT+bFTXVbSDLCiGpOz+\/xFGA86+carRGbwDk+L+pQSb+xgpJUv1Eekfri0eKUN5qGWc5aW0KA7L4jgB0ev4c4Sbo3c3SrRMSrCUPWJWnmaV90n4S\/\/EoSHvuXxk92kMIq0ZCLM\/ATYLUdLi1KOhXpSkecxXDVeqr7hpC2MP1sq87wfW1jSoRRxUrlOga4mFETStOTz6+NFnx7sb3QaxXTx+1djw62qtSwcrtLlqJTxuvHliKThWe+\/EjgdUNsHzawWbghQyHk\/oNcbt1YOQO058zEsaYFahswEvsRWFIf4CTraA2idD3lXckJzf7r6wRi8BqwXyBkWs4eimLb2QXBIWJHuIRb7aOQ5rI7Ch7CR7xQmvbmEPy1+hA64SLTBC6m\/uvW9T1m2SQ4y\/oEh3Ezr8OCJZSOvgSya02jjPTNbTGqKlVQbYoZVFXShVTxhnS7FD6A2D5I\/wKclD+Mxsv3z1zdAvHW42\/NSWDPFQRabZ9nm49JQOXiVYml4HDhKIGWLjCL\/Hg1iMTdj6Vv1CtCeG6Od2jQ7cTG3aUgpJpWpdLWKgm3xX\/O7srMv1xm6ep03IvYnsMSJ4L4rZ4VagIoiT6TUDjDx3A9GCl9fOIzlEdAaVLaScsg4y6q\/oPS1N5TuudpxWz+iEsGt0d0nKzMG9htFgXVXg0MFux0GcOXhbf7uNDBhkQgudUrv1mhlR91ngI1Q1ZqIlGAKJYSyXZMJRq5al2KxYYrhvTnHUN3HnyZHEomIc5yRxqQlraXdYmzgf\/qN31HCkmjnnAvmYX6sxKocA3uNWfWsJFvNqu4LO7q0cDDIOYB80LoiZvnfiibclOW1Io4I51cOEn13Frs2K0DbBo4fqcQP\/ING4kqFwdq9R4iw0A91AEPU+rr5TOpYSOQTaz2QMcfn7k3IR2S8SDO6vyQiCpeh\/pgO4vW1Yjz9CorlPJqcXfP5DhPHl5jN2YL1vIRPvYJ9u0KbDSkU4J8hWcWP+zufkDI=","iv":"82906b528836641e9b1ccac14f767e4e","s":"5d256cee94fb0296"}
Kalin Kassabov is cofounder/CEO of ProTexting