SMS KPIs: 7 ways to measure and optimize your program
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5e1e4ce99f0036d59e7b05e78cac65a0","s":"1671214bdfa66036"}
SMS is key to multichannel marketing. Image credits: Salesforce