SMS KPIs: 7 ways to measure and optimize your program
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"631c3c911feeff1d7813e8084a4d0f27","s":"2d1318c9abca69eb"}