SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a37a26bb7264691262b7db3dfcc87ec3","s":"0c02bc3da27678e1"}
SMS is key to multichannel marketing. Image credits: Salesforce