SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ee6ee8d0c5025c056ddaa115658dfb78","s":"9a7fe7a22a9fae65"}
SMS is key to multichannel marketing. Image credits: Salesforce