SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2905f279cb5d443b86177379a06c2554","s":"f2df5394e9ae3f93"}
SMS is key to multichannel marketing. Image credits: Salesforce