SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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fgue0QHRSyc40JPINpoSTsr7c6MmzlyIFiKXyx6ymZyfTKGqyCWC7JIgGU+K3kbdlCjMO1K7jLPYIEmXm7vnNa7C4FfRVSDXcksHGnRdHX1Dy77PuAaSKX07Ieh6jg+tMlZCQCAwoZ4Ffko10TK6Q2gxOBWQg5\/csGyy3gic1JSD2za2gtJOH3InPiFclkQQKHkXco0CHzARL3u6q7f0btqAWVlk20wtNH0g+oNRmKOmJgYQWHl\/MCvdOIgwbZ3WXDY2n2iCbLiAnxatO\/Ff25vkyUOAvy1C72Fc0GUjaJ8qBATxitmgcpkKJJF0JmCqnVTD9UH9T7bq3xNviZcZ4HQMKNcIq9ieddoS4t3goCjZIHCiUGZFgnTzAcqSmx1tQeozI+gIqzLv5gkdc58eEOa8p1R52H1Co\/l28c0mOlSk0yLagbnr9qs6QCtfojhef6iEpHyzgyuoISIrrLZV\/SnJ8scqcH\/9uMW+D+QNikIM9HEXjFkuhYFohSB+rQ6bwmJ+c\/pSaWeGMFPrV4mDuv6YljcrDnOZiN9MgE29IVc0NZxrYndgez2uqgbMQtxmNOtCr6yAD3vBt82xEyhxtgKyS0m6TZ0iWykl0Wp5aGqf1Hyp90krfhqhp35ZI4k4wNvTfA3OGCghlkekB1fYFYCpxXC110oF5oVKDPwslsStJfYOmWyczMD024ll5ueuWDy3+Pp7slGNJ3hKA1QL4pjoS7tqQF3jsiDXzL7jcLAHAO7YFDhmLg6hyO2agQNzAJ8zW7G5nNJ0g534x9ZMfevP0MvJgjMascJsf9b6c7NXLOJrMmJdwClhTW3\/3VYrWCLHSLEL+xI1+i1VVAOURuYHqD93JifoRq28+67fg8YYEQ8UWTV47w1hYE7YS6uTtUWx6TFiMuQruDNCBQ5Qh9\/tFck15jEtAZ+wQi7\/64CeQ1hRn0+dUjhbozXrtt19dt2LgJ2cICIpimdvPqa11o+9N6v0asPURztciBpfcNT4vdHnh0lBEOcf9AeoY17OdqSjl0uKgBYL98x\/pxyug8Mbjo08WBIWNuurRhF1t1EAEwSAYAuK7Gu6ZyOWbS69X9vNZrYNKxXxyDzqObc+8Slah+v+bxdCq2IWu4chLVEXVn0GIZa5lHtHwA0NFF9\/aviqS66BBXlcwdbhMMlhTa66vhb4xUeCIDd1VqZqJkBeoOe4\/gsD8sVV3vZHxh+IQoLQZqIniJfd9koCZl1HBF67QMt6bt7dsENgmsb3BMd4P1naoI\/fjxtKGlghwoP7n8VHgZ6K7JNwnIuSEQJuIjDNhM1UBXOLTeuir8NdGhciuuLve1W5L2tg\/dvFTy59VpSJ4NJWGWVUzyswfQTj+f0AjyQ0bmQdcOQJEYoqYrMC9cipLBH10GXfXZli6PsdWA0JiUH3zVHhwjOK8ssHfViiFk3kooBFWBfgS3sXrub1FU+ScUW8isXStAAJtW\/mJvAXM27KUSU4\/nqrHpZSTRiYJBlr3l1UKgLYCbe7AFVuYIUNNBcK1rXnFK\/hYVHmGQsVo\/nvQ+c+gPBtRm56UHQwQTlw==","iv":"eec622bd75b7c4912c9a7a3b899654bd","s":"e21d59b86c2562d0"}
SMS is key to multichannel marketing. Image credits: Salesforce