SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"50de14f13d39d7936aba4fc1eba2b804","s":"c94b0c3d61d07d12"}
SMS is key to multichannel marketing. Image credits: Salesforce