SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6cf0134ddfc1975c91afd272f20cb56a","s":"73c8565921adbe6d"}
SMS is key to multichannel marketing. Image credits: Salesforce