SMS is key to multichannel marketing. Image credits: Salesforce
SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"3cea2b05612c45e585a89d97db3d3ae4","s":"72cc0807850863a9"}