SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"5d2690f9a641448f1276452637352710","s":"2614e7584a191d34"}
SMS is key to multichannel marketing. Image credits: Salesforce