SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"932bc798e620615dbe1202d397e5da7d","s":"db15fd625de95c92"}
SMS is key to multichannel marketing. Image credits: Salesforce