SMS KPIs: 7 ways to measure and optimize your program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"549e3566f4d4ecca73884741d5f5bd18","s":"bf5b82875bf43718"}
SMS is key to multichannel marketing. Image credits: Salesforce