SMS marketing offers brands a direct pathway to shoppers
Posted ByKatie TamolaOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"WbE5sl4KRxlSN6SWZ19onxTQsDqZ\/UwGPn9PiXnQv4LVsuOfuW+NwIhQUIHqEE0b\/ljrixXwtRIIgigNMefDS7et+y3TxK5hdegrar3eVbPVisQgjsStF80m5yr8AC6mQZev9oGGU+vKufm2Kpxb3Ou2X0nZWj\/mS6MJRlaOGF7vl91LlkqgnAp6DNH0EitbJxLyqY\/Ihfdbt+7o4lT4AcJwkVs9ee62eHwu1rhY7WI+t2jYa4e7if9MKhND4eeCG2OaZJ6BEULLPpKT90EEG6e+LS2LE7YE74Wl4j5Ji00v2Lnx7UE6dQxbVP7OPiNrNDl4+9tPD0tbpIB1PU5zXpcatjDDx9+pnls4lN\/0WP1uXT8j7zWI3JJe5DxgdIxNhBXZi8N9o6kP4rP1WA8OxCvUpTG60bRf\/IzXDM9PqfYLuVzkJCnLrtKTuLnk4K6IifNw3uPTkT0Uv4bSaVPRPe2+UcqLsr2oU3m5QXHrbValvbGoPYERJH8FKCi5F9eWugWP50j29H1NNePd4B71yjTapRXUQMIBYJpRuBlaqpwvHqQ+v\/sWhQt4IDADiITi6CtyZswOLmPhbB3SHoBsLygXULP56BracprcafSAof1AvljgZMGMdSNT0qHVljRG3CrMOImlxljVsAT0xpzWtGbFOBKctIwtA7OnSZe\/snsMk+UKs8tA26CY7QdIg+QHOBAuR4ouZ07hn361efeIheFuAuosGKqOwGU+WJg0x6\/osaikZJ7DDkAHWdCx6\/1PN9m7b7S2RACBQz4j9aeVqJJlgPogqaHGzwQWzenwxHTV4iJKu0chwh\/qTgMbzPiVclvrk5Y9ZHs69Pu3OOwP262UDoSnL8y4cRUxJy4Ec\/APkqiYnq2kLuXt14J3xzhL4LYL99btqi2RS9QfT2gsyi25nRNI36NgK5aDSOJlWHVIa8kPYRMZuK1widVKWqTeNz4qcpaz0+TcPUTSi9l0+DlwNOH4rfV3XMj0vlNEtUK9d1M6hHBAMEwLU1VMes\/ke0ODDSUE2ut8AgnRU0APOF89WTOkGwP8hdRovM+SS6912zhfjippnChUERYFd\/\/\/wyIgscmo7M6C+RR5XQ6BjsdXoImHOJoeA1o7DknrqbsiZsLXOLnNUw5NrlMGXWfxp5wfTYmI4HYmEmSQxgg5R1CUOiIifpCRqko1BNH0moDS7JSpFHkRRSVkTX1oJEA1xmaW6hPSlaPFG9yuzlllVoXap+grzqwmXvBNzmy8CCB9noYSavJfgfRGGO5NsW8SPASdwBeynrIBqfFNHCLwx5XUdnNKUPxGenussaFLT+HKxVnUgKAM4dMOVhavKIsnDtAOJDJofGY3XAn109qexONQp1eXMvwCfri8lGRK2zEFOfQaQ2VYANEpneN8v1pq1uvJDnpOID\/6Nc1dv1GPtNfx30AiTW554sy876ub5PKCn3\/zr54vHFbTHicFm46b6JKHZgQhD05ojzZFTP7JqULkf2qabcqAdWqF+dP8wZLOosy2fA\/jkkuO95PvtIMGZ9hyZtmKTGfs33qf5dkWUtE3X5Yw763IBu\/LuV+4YZ2IZca7tznDpLkBMI36z2DrAzXmJ7Xt5zfpbKeibdFpIAhp+r9sOrSL\/ltHoP7bpKrrEz\/pjb007qcs2l9zSjOTrlL70WVKo391Ymh4joc9AcNSKAkQk34z4aCSXlAd72slmi1qU1HOCRwN4EUP1J9Kt36yeOPiOzClHXBIKn2wtx4g0ObMxN+R2yL+nJewppK7Ep7fDOQ4Z2KWB5aGs29lZYmhhdYHbfwagKWtjCI7Ew\/VSk+n6IFhGd8OKzlRrEIVYtJFITy3\/1auaEqfJPcDEu2TShVLvO7EvRqbKGM+pzD\/h1PJElRcCZB6S27sUivWFVqKb7awU+4aSQp6v7trxYKKFz7s2Wv1wtzj45ls9C7kehLZlcJZPhqtkHY797ZovQ\/GF+\/qnQUlCEtIoN2BTw8p\/tf0W+wo72Nrq+MQWXoSKzhxAnwvP9aQ82OdDRTpk9uTZzCEMG\/uER3XAPr4xgt7P1mAuRr9rguB2OULGd6vzYW+fpd8i2LtBAwfOyHHfBWhu+38cafKQRrgQz72rKXbIV41gMRo2CM+pCexSOBPI0zqZFiKzm6qVFUUIKb2soDj9PFWn2r1tKwlhuA5\/GXf3rJagnjHVtMJt0AUmgcWF6xVlBho\/TTa44Kufukwdoh5fQv5kvQghP0QTfZidGB+IgzyFZ35o+466nMlEfGF\/VQQh5IRaThdGrhz0Ac4okHSMEzDzQ23a7BNPb\/ATMPNmrVRxrRyldSgsuWKeqnElh\/XUKXeePufaOInbMsJGDZ14DhQazKVw1gdCcIfiObyMl65djGcL1sUkKL+luP\/GmiK+xVL6FIv4mgGWXIgHvXBYT5lM8ruh6BxZe27qCcmYVo5HoJzxMv\/pMD3iYzT+IxIHxTQJF7hNQ02roPAdBpLeM31GOUoNoJhS6j8SWVo5goiHYYApNvZwpd42VR6Dgug0idFePBKp9ZT1+AtsnN0zx81Ud0vckEM1+hvXS9bSf4RuNoUw3IRJe\/\/kUNpFEoYBIwpVgHdUjfR15IWSuWMVcuMLpYkn9LGArpAL4aUqqfen5ImVZpk903unXHQ2sAfuo5ZVhmoUilCxfaPU5e1bTR3uxynA\/mnOzLX0K48eatNPPXQCWraeRV7LQs+gnHDAhPMgSlN5h2KsEvcdjA7l4UprKT53LqKJ3HYNP\/Qd6PTpG99Xpjk9sDK1Ir6Fdd4M54GDTxmAvh2rxDS4ZaIGaneu+V\/8\/c12oZXxDxjty5Te7MbrPVapapeSNp3ju+2msW4SYlq0pjcGTaA115wLAbTPFgzjsOYuvfFrEhgpTQILxbHUPzfi8o0Doul0XRHZ5pKQuBgK0ICSgfCObBUccleaZPSLo+fNjTFYDFMFzokjBDEEAiKRmriXuuF\/\/kNtGpdeC230lReF+Qn1WDnE8UvPghTCRBWEHTPOgPm\/vxSo88shxyooDiKis28dBNlTcO1FJiqqeA0zXOh\/BfVfxaOTxyt7+XAW2HOkIjHCMdjRLdbon2uDFaBPuUjtTt\/UV5IJrFyqpriFYQnd6\/R9Yt\/GfefHQTd+V\/ilFGfhMI52dTcZLZ84j99kC0xVN5x7drVK85XhFDmDRDS4sN\/Y7gNGfOI5lkPssRL+2s5WfJfXs8ZrT9b\/CKv42RPqgIGFZ6mAIRxs8k27EdneyPDulgAq\/Lb796AjisSgNQxysXhrcWNWgEYcRrhOJYiwvDuh2LYjfDkoqbdtCDlbC5ytvVI+jJXY13j9l7MipHVCHNtIr05g1Qty7LSMFGHZLd7u3fz1IHnR3RfE0nnvp6GuQJyQXYFtl3cw86XY\/eX+Ikr0WJ4+XTKa180UrRVOGqxPDuM6fFJq7Jmiyx5TEGnJr83OygrVLceD+54F+FVy+4zFrMp9\/xfictzDnckz1SImrbmMGnuCoUXYII5B\/z\/Q6tWEWvIgdGGbhN3JD0U8rradwU4K2MTIZeWUYmuNSVTi9uB9y3\/ew+Lp0wMGyXke2tq1MzwK0A0gDgQWFICS6JBt282xTXoIGJ71diXDGnbhis5ZFs\/W9EDLF\/ZWCyvybGS\/864eQKUiR4+RPnKhC8eOLlDp8VCwAHSp5LlneXXRyuz4GLW+c9e4lPoCSWp7jrImAanH2XzeGYawFv7xqXNCpFvPkyfnjle8GGdN9DnN8hsJWLnpZOORcMn\/X6aRp7PeAV4wNKQEWW60uWxkUUc+K1LGXvk4R2CApTiGq\/yZlL9godzpT4ty6caVzsfXvM423tvmvGGAwX6ZSChtSNEPZj2g4mhiPpouXEvetcPmPRRNssGc06FIbtgqbPEROYlggweCOOcGiBGKNpp9W0VtPkOn2PeyTsseXHPv9mx8bVZSE27jwdSe8oxuPHIndQ32Z+jneGOwXpXRkQU2FGCYGUO8G8HsKih\/PUqKot9y72VxTz9WXx9g1W6phEyitFfQTEtxsrWUkrcps0GxeYcXqqA3sA3Vr6CU2BZlUyfCc8KUcWSd1a049SGmjqR+DTVuN6vPZFA0zQjc1j6L1XAPudLP964hJVgfmLGDPo2NFqsO32JmNXiu8wuPKvYAZh8QKXeyga2tCiPrn38t6YGh7K6uglC3viYtBszZgBwxzt7h+FPr634ScyrK197S9eGhqh7bP8P3QPYyRVIMQG\/rBLVW9h3NpNVAv3I9ymqFLOTsopvdyNzT+CQ8WV5lXcJsylIX6GNLU5ylEQzsJFItE4NBoEAhkt8fnh7OrwVzrUUl+lu7uoWsr72IoHgjayDJyY5ngffjZP2yl+YlqWvkZy8RdLDcOapm\/bUHiHS\/+2VfaugLN0my+WNSea2WG3PJ+MjaCpKT13nj3S3C0miSIin\/2zUjGDc3YZn\/vhvEVilL68HEoAFhmug1mQtABdjIOkPDlkWH36HFJiitEkydSQk\/Dj5wLOiR+tFBdtbLs1HTRKloBzXbdxjGvO1MKIXe08eTu\/stFe4kxyKJz6Cu7fq1IaLO5PGqkBKRPYO7zCc0G0+6hcVbDdUNT\/iyb1Aoo9dFKV0Md2WZmY+9FYliDUaG3MMtdRIv+WsFZX276jSgaNhhFTfUk\/F8xo9fsYRXKETfKOIrtP9CrLMr2KaadvM14fMl+dgxoqZzGjacY0tJmtNm3WyKbEQvzzeI2xXKev+NAtynILFUo38Dc899nundobqfzjx8lDk\/BxEMOaBlWkzXvxNE7ZpHKPOt\/UzTrMopuTHjErUsOMJddOINeOhQAHmYCb+iBJA1S4u55kgoVLMV37rKzL6r6m9kgjfwjMsWjxjeadb\/5pck\/KS8TLiBw+7htHcyu28ksGT3ziCmuQABjScfPYoZ\/ZGJL6xdJcm2n3MbLa1cWDpZvi\/3vd9lzXaVpw18kysM2ZYKgM79aObpf1wJGYKhFJE0FPbG5Qnd7c+SU5L1w1zVYrc0DXPVJUOPwlsKS4skmBBKokW+iWDb7DzbF\/PvsgVebQVD2rgKqxNjXOpOzw5JLngUWGdO8nvDlr4BuMMQrMtkOY8\/UOyF3Zx0CEJQUk3mtgaDTHoPxBEdXuVhpjJjmfx4s9oLhgxNypNznp4i9lePhuzltyWYrDLTzBHw2X0EDoDEkxXfHpzi6oMoEdtNunFvrBX3NcedTJfgwsic19E3oLT7lNmRtk9jOvY6iNc1iORhgq932dKot0PG9r6LkAithQbaJGarkb1BquHZhGY7PgdqCr3EVfYIN3lBrB2RuZkAHwJWr\/uaQn9OzzFEEBXRCOVjtNjcFoHapiFx8+rEn\/CNlmGfYUF3B3Y6Aw67ep7fTYMrb6v\/stak\/dVgKOrIOI\/qEtwv51oHEuKXdeh8DDUYSKxNbvagxOyAem6dtACORe1ageHTDo3k9eim5idz\/L6OuzDIphXs3jsexPPNbv4XoCTthROw6K3OvHOPwaXq9RGC55hQZhxfFd7hH4LQmxNk8V2t0VOzvwui1KDpjV+pO1SDHFqc2+sg7GCgkx6yVHyOaR9UyOKvZ38H5GSPm9OZk4EVXAp+U\/ti2dYb0wjM9cpPJv08RLbkwXzAGcPuM11SrMAVDl39vITwZSdZySH4+hOyeMeeTYZFWXsucsIy597xK8SZ9IqAgZujt3lEiQ3evXec220JUKh+KhAmuXDgvxmGI9XgmftnsDWQgqG8j+rxmOKwkEd414hYOPFQrCizCgQZegiePtx0GteOtXa91x0AJwZ9ZicPQBUTgtuxjL3nY+V3NFN2QwQWxY5tFq37C3dMfsQrgarQROEXot2bEzU1B3nu8DZDp7MxRPcSvCijONMMjpqcVIUpbuyl\/LlmebmtOERAEW9qLkVzKo5v7t4yTUaW8Va589Y9t10eo6\/KY7tpGuGvj6tBa24sOJwxhZOG7RRrXRZGDXYG04gWWyUjKNNREqI+\/9ksa4xezlBkqtOdtkkT\/a1GEWGNcYK3xQTZLRW2wiBe6\/GqGy5Y8PQ2e3EyubOEAd6Vugelsjd5s6r+qvxgqOdMuSgiGMG46csSJmMcF6k60sF8hlInWc4bFg\/Ut2WVneEx3eZOgMQpXPbs4z1ZtaODWrZMv0kSkFGsWxpzXyrK8lp0PcdaVjL8+Uh0112KCcVpmaErzlREM4jliMjJyZv4wENDU7f1Ewc\/QBmzhO0yywmJTQ+pXyN6Z4aoXrjFgbEzy8H\/5EOUT8DXOHPMMnY+bHbmpapA0BF6SlMfV5dMvXYsrBba9C1DGs1\/WDaThyQsxWg1juxqYPyWlIBs1PatsjjT+EVfwaN6ZtJz4zOHxG1A+pwCjZhYuy6qZTo4uO+h926+uIystDLJPeoG\/Ae\/Bs\/pUeZMm8vuFXK6glWFllMltgPZow0z8Z7Fq9h0+wqO49jrVFvFhSZwS+DNXwzano+MuzhjPr7M0w2ST5IvCG7igTGC2rp17gTgXs6+LS1PAkoZ44xvJp3wN\/\/K\/lUL9ykpmkGIkLKCtSo7aWWDJbLEG4I+seSPO79fheMwzc+pBw2ylPil7RkSdA3IiaOTLZMbIGcgD0scPTT\/dIxVyItIn+oO5KnKaUnABlwQ46utajhV1SJcxSrk5yqMBBQ0DnRs2dAse8\/iKNFN047rsj1USCFoHKTFhcEtjKpcNgoaERcYdpiMzbZmTAkSuldwnDeHJj2nirFjJtW3ge9tuuk\/rmeyzGPpMYpr0gfjTRnFU++DPm5TXc668FhREZK\/FozuHm36yvWhgfg9bc4YiwuN\/4mcca7hEUJxiA5IZmS87KHWT3GqQm87QfcprCGh1K8maLLhnAN0T4q6iL9zgPTdHri5J9vst4j+r3leaEcKAJfjjhfMUPx1df47mXR\/I4EZpo53JaOZwp2jDOnV2Y74pcsA7iGB3tK0INv0hWjCZyYehDH1ga3JzPpYYoxxABzOTDyumwODFoK\/K5Lc4pJghoBAQdZffNfzhEV5eh0F0mJbKvza+dNL63WkR\/\/DQ7vyl0lcZ0DFcLpwiYJC1sJWSbZdmZ+GTmBuUYdAw8aUQUd9ygcRAplrHg8O557QPw0+Wj4X7GTxf1Kk1X5\/dPD\/oO\/uHOLhxz0O2rIn0\/XuIlRgNlTFtQ4dVUoDUVeFO8AA7fZn2pbIM7uCd325Xo7SR\/pNbuxcCzgH0r9Qa6pJMVjfbvf45ME2hXBeZUW+LtCMkRFvsL41xqxsqE07hfo4a5AIUKG2kZG+R3\/qQU08NbWRQtfNLKYaHTfBf4dSrzH0E3Kn4AlMfOsg9w+UPmLYYpebAei0kwHsn29AYvqeBmNOkNpIsv4lbVq+Yuyi99Xc99trCpDlwpAnDi3U4ot+BBJi6G6QxtRENaP6oDHtnLkYlRrjwUotmSS3Yzu\/Q5y7Pp1FD6MVnFDwFsN7AemRxXXYf8BcxQEJsiuvUHbPagTIi8TbLJCj4Mw05iPdmeKQnYqFemlSXoWnLy0Pg1kYLRBYfWu41blYDZP80vhphu5swlvF2NqhoJDr+TVma2WRFAHI7SS8Y\/1BWW297Fl0V\/zvXjVajmuMhXnVjbdy7sSdIzoTl0MEdq\/NBp5hOKuqlqV0s401Qs6R3v+z\/XxXwrqOWiUe5ziSvwz2deoB3Pjg7R6Jajyd61E4JQigzQyaa+obKS0iDXJDHLNEUqXHGrnBCyGK+b7psAPJVTKaSrwwHUwkdxpvEkAnaWKnU2FqpFX4qtnKYhf9NhBUnE0KgObtMakiy9STwyh9pN8daNi+Hd9hx2iUpeJ\/uI5k0X\/3+lisW5URkCPIbp+ax9sK2MLUUMBGKgUJNPZoPGdTD2tyjOQn5kBObAhyR3K2fk7P\/gU0zA4Z+8j33I0K8lKi5xxzO7eWwIRFEX1\/hsIXtyHg\/0VTh+8pQMUn4hsuUJxCuzZPZ\/ttVbyRug0\/r2YDKeSJxJtgPQ5e70toskXlqw8BSJEwdEzOk\/A+p5fczjb5iW6FFhBRfIIjePGJGjjPRGIPnULyJm7iwxVhQ3hmxWq7OoQICvodE5f\/seYfS8nGWk2NqKrhc5ufPGa6rEDuXwBfegJspPLqLuvx8pd4epM+bWp5uF3F3aueIO4otdPnWXK4XYWKe+wWCkM1S+aaPQZdu9acuQk8ZfXUqOOoxqTWF+qqeQ6e6hjFW8atJaYCZa+Yxk9pEw9+syOigiyQJIngWfax0EZPHcqFIcZeweUj1eyTYw29oV5alckLj2aENelPmWHEgkNQI7SBoLa0Up00CBJe\/+4wEf4e2PGHB31GL574yCeyQ58d6Abc0PkZf9ERU+Lz8Zs54GGyj9lEcKlWWGHjz\/gZXAaQhrU\/RmAd2Wi4rp0SySrBf7LDzfczeooy6HntX2Ul80RjSokp8ycPCiU89jwbXOMV3ZKOLFtCojfGKrkRFdcLicqRc+936cn8foHezAfRsriUAHMorc9Yl8iqZjMMOtvabPGaln1MdAURsze+DSyvLX2ZlX66QwXIJcchFuaO01PEIsKent8vUuLyAOPN35gNH\/qOwqKPPixc\/dfQlas\/\/GZKVL+O56rThEZhyxL9pW3WTi7vT7AkfuKizzpNGodj4hI36ZInUr0LZPHsBto2AtKGN4VOT3pTx5sIwYRXcm2Wwp7jZ85riwioeMFABlrlLntIqO60BVeOlgl3osyKfCmUc8MXbi5wj23DLJiHf0GTG1VfQ1OJgY4y6NbRIY3kcKK6nppH0p6huDYkgFEvsWeVNQ95Io99lsrJ\/zcXFpHD1vAS9+vzZmmcqZ5Dg==","iv":"4dfbdfdedf4444e393154117aea4563c","s":"521af7a51740d713"}
