SMS offers direct route to affluent consumers in face of marketing overload
Posted By Kayla Hutzler On In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"635cc9a6763856859b77f3527667c150","s":"d265c331a95e26a0"}
