SMS offers direct route to affluent consumers in face of marketing overload
Posted By Kayla Hutzler On In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"6d42c3316a4a2e9f4cac4313deff9256","s":"f7a109d960649364"}
