SMS offers direct route to affluent consumers in face of marketing overload
Posted By Kayla Hutzler On In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"b00003593e63ea9c904bc849b9e8f4a6","s":"88df8f4dec84c320"}
