SMS offers direct route to affluent consumers in face of marketing overload
Posted By Kayla Hutzler On In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"63915624cebdd0e60254f4b0169bc49c","s":"3bd2fd78eaa761a6"}