SMS offers direct route to affluent consumers in face of marketing overload
Posted By Kayla Hutzler On In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"d54efb57999eceff0e64a29af27691a9","s":"32f798adf2ba7a13"}