SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"0486ce3dae04b53ad97bf5310c3225c5","s":"87323941fbc69af5"}
