SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"cfcc7130108083751ef1a8979912e7a4","s":"f1267b449d5f3b34"}
