SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"147bf3685bf75306fecccafdcaf41f0b","s":"4a260cec61e95724"}
