SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"ddbebeb232665f15cf7d75a4ae8c1df7","s":"5a79f720e36e9ff5"}