SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"7d8012c1d35fd9a51f5a091015502c09","s":"89a18c8c371eb3d4"}