SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"7fb9a0e4aac403e6a04a605c6a5f447b","s":"70d9a6a85f58d8cc"}
