SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"hFwvTrZMCDQItvA6F0wGiL7Is\/ANnzc1uiAL2KtDG1tiMLOJhfKavEfPJrD3GNIq3YogKKkq8b2RhcRFt2fhoW55hr74VYPxu2wc5POwqTp8vlFMszUOw02E5gVHxwEBdOe4Fr9Po22cFqfmFM6bxxO2KU7pWc+cIKXewIe3lT3JGqmZNXNrczb9F+o0qq1kHYP3\/pwbXzqyV8wnGUBeZNmI53ToI9ZqlHHDwTpJVXCr7KcwLv2Rvl5oQSk10WfNACZz+5iZ5g+v04jyqH5pNsF8uUPhIdK\/v3yfkhGsC+HUKizUbeOiLxxGSkQm1ZKFL0a4K36Gdnpqp6DeW6T7B7Z4u4gKa3pdhgICaEUZFSdF7\/lP3jZGAdbSiTz6lOqS0KJLkKn+5ow5qO18GxO+XK\/gLFKlz5MJxR7qQFKELsK2SucIp6z5jQhO6IBm+EgMVu87zfI9YQy7yW\/wIL+M8VeqybMHbQDbofaK0e55NGg4et9tUhvWQEqRZM61GB8cpDTUW5dSjWrbylWH\/Ud+Bvg8aVW8ktsFzKjTRLrTH4wQn3cu5tT6llVyTBNRzs4i5TTCdLeYxiOBIpwgwQ48WH0\/gWnmMk2TMYs2A6fnBDajYsMu+rkorhr\/YQWao8YQa5waZBpDcCAwRmDiAz3LfF2eMDLYD+vtf8JiwLF30X2pv9M1Cnx5B4UZWYzAZYXhmUPRt72XlAV1gekXeGT7k1b9UkPGD1k5F0p3BqPZ+jtt8Nd\/A4lqh5WaN33NiBd6Lv4XZ7b7aAn5GRFGubUDCOIl+TS0r1dcoTg8YcaVQA3dxmTiJmr+OUxCwo\/2Yvg24d3tPyYYRdw6H2kQ8C+Wg7E8PJVLFi1fvysTV98m4xnaSoRwurQOM9daqipWmj+wJ6DYlgyElR6aU1xFkgxylTbQRgf6ve04IpQlHo9RJtmc3\/\/n8HdgGAwHo9gQyDsrNwEgloFHIYav23ekYSKXm4BydnmMgG018vc9hdeJVkDIO7LnftwDpYFihlmWjIhqPFh09Jls5e8u+oBaJI7F2tP7KIT\/Wo9Htk77d3ye6uX3Nx5m1J0+1WHKbHWabu5Ww6+h9kGMf+ddeUyKzJNSjgAtUSk+N4u7+DkoWFU4H4ZmNtBw3I9A1Hd+g5YPqFg2C8NEGYt2M+ogySRVxVDP4Gvb87wQWuryU+zXcOJ0QT40bxVbV6FfOhnp6Ku3r36ywEfgureP\/sNnIUbE2\/wnADk+FPSjKEBFHvaSy0V+1bi0xs2bhnjrEHOHNMkhqRUbYNb0n20xJsd5lswUxzipkjjSlp2dFurE4pm82LdtfD5HINiHg7j0hpHqmG8kK4sHOc6SzKKUpJ89iHLbJnWeIAukZQkXbz7U7fRBiq1k9OnQxC+jTu0O3TuS51pDnz4ks7jDFmvV8gMCWnKFHI0B\/hMeLrvPtG4ZVfsalxyg2f89RPMTC5yvEX71SpweJgv\/v3kYI2oHQ5kpZKreFl4d0519zI1aE0oo9QVS2Fb2+3c1oWCHSVtsJXuTwfJ3HJ9id+zdLzxq0Y\/0YoaUT3lLzZIVRWyUSHaKZWjEOFGOLSfPTpD7+UKggZuyX4lebKNi40hjZE8obvOIKctFl1XBHXt6KAOpMiVAlaUvwCq+5WcGmZQ4ftouEbn0vbS4tuuvEYU4m9j8Op34uIWxaLJV61sXb0aLttYOYiu5VSjIrYK5+q\/XHk9IYEnffbdjpc\/Xs0Icms84qWrggLQtIGnRgveCFtrawhXaKxXoXqRzpoTNktyO1o3UR\/\/D0aAwDWxdXnRD2Gvu2QQ5JSg0OksIfQUh4sbOH+a3SullsyNdtPPo4yad4GaNrmqbu92DUeh32NvOAF9QsvxQY1IuBahxwe3zaIH3reyQO0vta4FiQrFuLK7edXls5CRZV\/Fmad6Pw1DhOKWSZdBb4boq44UcNXlz5khZf5\/kLjmzZyLGbUABs882w+pG39sUoTDIMoAdOeVZIKPyZ+s35j8iwNMGTOaUw220HBOhi0LlvNcVC8ef0rAh8sJ0oCvKBQX3s3PEtL3d4J+ueJzAbD\/RmcP8FDBZkcvXzW0FZbroUSt39nay4SOpeZexK3x4nt+ONvoNN8UxCEUUWaUiS3STsv9BFe2JxVgyKUdDxjsuVhn8PxHtmAynHcQDtBl6tDR69BnjUzH6b\/6Pz3A3iOauy3dW34zNKoEtfrUsaOh2Yx2i25d3qYB5IINMkw\/wZxYY0aUjnN2kkn8Y5x86U8BXWkE5ShjvfCOpfFqrSlLUbEd\/+2UZaE2PBtZMsI5N8dHcba0mgWv15l5h8VCBKFUdxZDnTSFCEd1XmxFuKr6BDooJsQnbrbd7gxubyk4H+Td9t8rXojzQJY0LcHVJGOZV3jMnX1jyiXTnKyHriuBVAYM5lHZyXAS9uehmmARl4rXdU23MxqxsMxAXAOMDolUorV1ek3Y9Np0XqK5WvIRD+hXJg6xToeMf0Df8DHzQd6IwS2SQtO5G9fpam9WhVy07ZDLYcTa6ziCZTqv7KEhKa8iIbNAx4SO1irqN8aMkg6SGduMCvm+BfF1ZX740hMQz1kMnetYXZmT7+YBnEuPOARLdPPxsLqFZ3Vc1\/eBy5s\/a173TUANV\/oiYLCGTqAk+nPKe77D\/GTWLNvHYL6iX13Y920KFkMmCAT6F\/C4RCm53K\/jHLNkXuk4DAFoJQfRN3iSBE\/iDPg3seATFN\/R+l5ECRDA3JH9lLqP+vXSwRI9CtRlGC4sruP4ifpQLm7CsIQQ4+Tc39cTIbVWDMnrJs097Tjzs3ce3yvAO5OS03afw4ndT1eyjBezHTF+3+m0Ytl90k86NNMCepTQUzqEjdtrMbMRQnJbVMu+M7VIABC9SjaKeh6sB\/uTvhq5WC93Y4OAG\/LdjrNTVdESfL8rBrtUJw9Ho3+sGlAjHUC5KH5ZPf0GeCIcxRUPPybEoCOATKKEr4FlztUSj\/jaDubaA8sWl03pzigG9sPl+xUw3eR0pM6Pw44az2E\/tU0vTlhDqx0N6Ih01SFcHIMVekPCe4RQtsySD5mB0k8ks9xe8fL5mMsaqo0fiO6pUolD8\/XgWsCDr9gCbfhsZQCzPm46dPa5J44DXmgbm5KiJyzsyaWVDR9FdzAsTKgL6ws\/JEHgLuGhXkC6Byds6pSUAlPJditkx3TGiptFB6ftDnPkr8rVRJVW52tpLKu7eXj8D6xDiiT26Jx8O63eWH4KZkIlEWDWwd0moApNjd5Vs4VvQJRLNNnArOHxUb0DRVJEceP5Q6xXTHRqLPh6kaL10qr2zmW4SWFR2QMxygD6X\/CMpPj2+P+6irW6Ixhu4lzXGhPrFbkSgPiBSaynXpyD8ofn6r8f5tilZ5yCsGRNyleh4DoO\/yUmyoWG1miTzKEwPdCJXS05K5H5U3x6U7cryzCOkLlMgEBux9CuIO9hBhjwa9d2I4qaArl68VhuEslzquXTSBKxQL\/cnngLHN49GdOVOfeaNFKcSLn8kQxP+KfSn7eYNIkuurHFyV91eon\/c9w7KnQL7kxuSU+Lzt\/3zIVZNpjWlt+ZReqoNIZ5Roqx3yxAiNZiji6DaAq3Afih24R4mH8EEMlPJ40OEqTmB\/n2dOZZEhp7wRdwvhLUqjML20xZ556477oahaciAcIizmOTNtCoDuJKyCKBsHwLl0jmzIxu2Vbe7qo1MjW02i9jkWKZGJM\/UpLcMpcKv9vLK0ESOo7iDLy2ifMP4AAbNUHw6CyAJXyjETGsRU5itnXoQGm3XcZYMW7ysHye4SM98et05WpbPv9WAaX7r4GhDkeiGTnG56YX7Ehaf\/HsBHpO+x59lGzuAyCnjSfFU6\/5EKSWmVy6gTJFg+DpBdjV4vlPtcdeDXkIx\/4u+pyQB3ZYTnOuETz8npX+o44mJn+41lA51QRixIyQh\/HuOnTiLd4q+GLwBnp2zVEzfJ1hYQNOmiq2rNf+4YOiu25txld8Apz\/wuHuC1iLpHlGUw+vPr6Y78AEWVbOkdp8aqZKPQsWombkqUz8bbNexIcosLiVQVIryv+JVzfic6LQpbahKqbh4GhG0WxuAH+LmPkwx9qQSI\/jPmjM1Tkdp99qOFXe6wnjRdVORB54ZndubgnceSna9UiKFXS7mFZ4wEPUbdX9p+m3JpcKYNnlXHzA1ZIPCr74+wNaeLEmMvq8D8NQ7+v+w0DlK4gzeBzbYv4e6BzBr1VM2f11SeDEAHzyHYODrCthiU25TwFbCyClmRQT15PvQFrlpKqx\/RIaT1FAPm92TTofGx2osBZoxbLCJcvAJpghmYgXjNjm6wlLMMDEd+usySVrf8TtMpSMd8WNiNegve2LIvI9ilHrvPn1Yp761bKNENPUbH0bSvN5m3AiZlkEDJweMcTeCikUdXVGvZOQBTv+3HdgZd8FqWsd0nIzPKDMOLgkjQhQtsgXNq2ZLJaZdTV8rzGztmVUVgvrG8nw7+lMzsHfzOpT6iDf5+f4aj0TofxKMyt9ev\/n2123lAapWf4lyXHFKLDE8I\/xptASPspInb+VrWIVXqnbNlbZen4ttCMOQVxCOOhPLF57PL+tez5QjmDap3hflWI9LmaeCZCEXh1Qa\/y5jfBDk8XW98xQgmjPlD8VszJG1rzCf\/MfLs1BAbIS+qKTIRshxOcTXXmaPjVNb0YFDQq2Ne3vye4a5gIhpUDhsFopMAos16s1X\/pA1HjgWNciSJDn4yPvZbCXGH3fT+vTJa2xNf8eiK77RPGz1BTnLdo0QudFXydwiHbk8rTOzOd\/2FtAzqeiehTgisNxbSF4ivd8i48LZppana3iGt3LQXATAVWnLlU1Mq5GavkA2GvvcS0II6MHZYIQW5iaNt4eTX4wjhETK1Wfgb5QSTYZfcSD7VByG4sD2oMC+a1uGUh6nE2MwrLVZ82wA0nDaB6Oh7GLiFosUWajNpH0kNy4YQhyU9LGsWLd09atDLOWvmGm9jCH4i9H8CKctVxcw\/VtL3vz6wd7\/OYW+CvjpkphRhGd1G8eTVAg9VHgIH9OliokEGxieJSmq0cpwSr\/GmezeDWff1sDH1+PKpQxuN76+XgJyvuRlwsrwtW0kQ\/1Jmw068Z+w77qtL9zzINCPrZpGybeOwNEhyO4JhJw8f8VdBiZNAMGdxiaHx7RTS4mpQwx\/Cusn\/RRmI\/L7dA3pG8DMAltcsv6dcd2P1moJeSE\/mDPfnAxJXLEKBpbIaGc\/FN\/4fXJlNKhOR9+nM91wUFsTj0ALefDWiLNeE+N4TDiWltH8ZvFtOG4\/9MHJttyICvGSnlh7tmXTJkcnDHLD8yKpMOy0m1RKn8FRc1lU54S+3EDOiry1i8ce6qyVn\/JRibouUm0o26owVJsWovqIYnzl3\/EEoNSp4zojQjJjbzuCJlbSB9zerdzfniMa2GgwVYQ0FsGuLB1tqeD711fH9xb73BQF\/KQNK080BAwHDqnxKyegdetsAh3I+l5yrsLBDNKAA6rcQyC79P0FS8S4t8YhaaHfHhRVjF14neJ7vA\/J9SdUjgCPB7kl2mReDM\/wZN5IzEeZQlPlptcE1EFEbmagVnwIiJ3Xu4kU608ar3uVY6FuhAUfTD+++Kjbd\/TFsBxozYJze\/2l\/c98xRFTvx6TcUhurzvb6mf+ksWc6YeYVQlAt7TXdfcfKxfOdErpHPrZ00S6ThxoltISCkCoUS4N4OzrjiZMvcpPgmYocuEAC2ShmAFoxImafOBcmnThnd63YFMmAq6nbma\/NmFeiBIcDm4ctFRO16UTWcId8MWzEA0MxPWa51CWIcZ4r8eZkg2ZimNcldpIinwYJPtVbfmOcK6kHSV9LFUUTIY5NjQ2UgeaNjpPvewezCZOEXcLHYIap1yd1NlPYf0TrcO1QcONOAnNjlrquzwMIh7Wdj\/2TToc+PMkUYAzdD7fPc\/xTU7DTOGw3ze5tSmo1\/P2xqSU\/sl+5igUdKflwap4kUps+NmC4Joloj6u\/Kk01WERI+FDi1MDeYkOg0R0Y\/0gDToUv6SKWOhM6aiM00AZLGes6zjr6b8XaXvOXMxZ2TPzAn36j4W47TZ0y4dlFcGcp2JYncZj2zUsOF0i+PRDqCzfbgmFFWv+ofK4QgkznTE38hgDZ3k4Tao7vNsv7BI+X7vFk4\/sVd3MMDmNnceklSpT8YIcnLyRdzxj4mHU0tVrlUGLlGySB8AUy4DSk0rtm6GBBv702pLh68PZeOCeOUpBW1FKwVRG3fRmbCF6FTxPb2oXC44qU8BgsV+RehxhBPoTwqJJBSFkTRvubUwMLHZ0hG+EkYY3zTXaM8AX0t61QhD9YBdbx0Gp8b9AWYO1ymuFYl185OihZw\/\/2svkcGULeqUlFuiST0EtCVWh6DOSbq9bLR0sccUs8Z6VM+bOz5PYlknaF9YaoW+kgovom1o9Lal2Pvbu\/WNYgcclrcrzSBsmCACLylOhKjeWd5YNgu0CLDfTXiP1g1yU0YUKyl7ftPyAArqKkjCoKtkIeZYR2RoA92acXuWiTV1\/74bDA3FrKlUfTwEayHFM+p9ANXHn6m8tR5RSnxcnPzPct6NjbRd2luyGs7cEiLr\/4TWptJ2pvHvhVDFVSWWyE9+F\/d05pEVTk\/bGfmfwWXdtb7+W+cwXKUyDZ9fjNKR9PgeZ+CfivKx9OEAvHb\/oJdher8cwrm12v7jcfUFEMEe+JFyjQgIaTLgsecBilE0d6xqSXg\/5V08\/RIYTEcbmkc+10cyVPbPTWh8XTfBFXuJ+4DND2hekiWtmx1oXBw2E7u3SgWaZDyBfQjUajEa5duR3K8pT2zOi9Sg+LgnerF5jmF6EUiKu9IFpMrFfXvTShfCIcAfLxHTGylzYRByjTMZWxuGEI6oG+XYcaOPj6kgOKZrZJIETmevl1eopnGUFqVoHvXrtEwqTXjQ+HctaK73JPM6iTW893SwtydHh0OSqryg6fuZ3DcV+8R4vcz0yQ0m6vIsPR\/GiYX8vLYKa4JS7BOix\/0hyStJbRF2YfJOdf1TfklmV1ZBOdInY2Go6GH81QtkWfWkF6JdXI14Nk66PGo60xe1J7OgMJedOmW+Se\/+1efRWgep6walPBxIySZER13igcfS5Sv\/2L2iFLUBkC70CdaI\/1yJ8A8B\/YV5vF6xzLShYJk53FKruznhzt33uYLoWHRbDWJo0wDFVLb8YUrLxsu6yps41+P1gRbyV3crvAYRNTk5qR\/LYJA4U5qhEfr+FGVs9ygdbCSXNlRi3OUg\/MV29mzDY51zPMQ67CcSaa1UGtO90fbEqKMuGwnAz5Jc\/QFdMKPEex4VIfOIUVj3ZpIkvkCPCOc7mUlglgvnEAO2NUoxLioCkKsQPoD5CFuknxGQ8xd8bzVe6uBe5xBVHS8kmW\/WhzVzjqvwFpjeMKA62WiWctquOK7g8CYjDjgpCTnq9JZx3kjXz6mp+tAGgtfqji\/9x0Q\/62t+IsyP85+gu5GdHR+WhRAmZIjcXCiIsJqC6H876\/SrwbJi+JNbdTfETj1tVnaNQYzoIQLsrBfbFgTibIcknt3fD4RkRPUGkG3ARLzps4FQMM9ye0nNTnbohGNdnqptrZh+qY5GFz7pY+5U4RO8qhgA9\/\/yDMmGsAp+oErBAfAG2Jok38LZ3tpeRW9ZrACIAn4XU9s5IKw0TcGwJOhpFDxHg5riLvLJN4K\/Cei44VoPS\/MLFmjt4P\/ltpeAYhzIE3KyPOmRoUQRJxmmH5XUz6sy1s5lTTY93MBkpiihKEAiaL4+hl7gpNtAM\/OJBO8hiSYYtq\/Im73+LPzcBJpfX7e+5N9F85jLs\/ZfsfIOLcILYUL3lgUwl10ekMsd5MsdY5Jo63h+4WsgqBOm2Smm62ChVgZWtjyj6uPjxoL8rlDL2FQqf23qIZuRh2uDYKqCagJ2k8sIiHkn7eJ8qdzk6Na81j37Mthl361cTIlGIr5XcGx6uOnarF00THUVIsyJlzHhv8MUTYKWRAxDVRphiILqkDjLNj\/quuxWFKyR1PGHPqvm78T7eUceFyjb6Su9aOIC5O373E3yIVYRkiXnywCrSnNUgf7mljifshKsAM5WU87U+s298dqrjsU6tkam\/Ia1uR80g+VFvt2cVGKCrL9h+ncnRJ3Z4LxAUSZdis3jYvt+4UdbcXo+Iw+4lvD9Zasw4z9zB6b\/\/a8JtM84QVZDdFiTdtaB6Y5tBtvd7zlLsxYTR4job6oKQZnn0amL9GPHeqUPQpmi3gEMAPka2UBAhqT4TAuICwbeXIWlizwNIAchx0xVyTEG2ysg90ejdkFsPrJsQZRJyvVG9NzoESfU3HkgTaLJD0xo21RPoi5Yw+eKkip9uCsmK96rvecpd+r4HgA8CMS+KGPuz48alZG40ku\/kR8hbqMc7f2zeAKqAmo+KiTvpjc8Ko7lkwgfaVvCGWd8MczUnRixRbcmvLF+LRxMdoUh5AJwRR8xhEW5Jmg3bGlYDu7sj74XeD8M1mnJv2Uf1YbSWL6LqSZ7oXrjT9ZaRz3FobRm9XCnI\/ewOPlGttH3qdDEW3uE\/aovXgbM7CUhTl9gzPBPUepGvhJ6zWT\/U3aRvkiIiN3q0NKlFIylITZxMir6PqbJ7PrUC1pnqrLPHYw+2JIyOk\/qeuv0WeOsdvh7dyj8HL4tBkl0Gr0XAU+zV4Fsqt2NZsxr1YoWjDM+oQqG56rvL2DBPVH4nDlcDhVFW1oR6FI2LW3hUOU8TBiR8XPfIuzAfGlpUhhfSfUQr6\/01rRm4LsCxjZKzE0USqrPeVEXh9PWYu2ltAxEM+bXgSOkEU9XD0z88gljKnDvAlE4qY3mhWpyMZWSx8Kj+it\/XFSXq+mcJ3LFaQtCHG8+MeKVPNx+UQnZm7u3c1zAI+NeHDrfXS75LIkKHFDLHaAk3D6Y3lG4dDM\/tK1OWtrJlKHsU85E\/HsPm8dmba2Jd+mY06OnBxGDX7BTOvd5vX6ex8MoSDIb6uQg5n\/\/KK3zYVN9+WCUHNMkkarKhZ71LBXdV3N5fIuE8D+Yh98rLz125J9TLCxNsP9dtr39LdSW+a5We9PgD9jO8ylzwig2viSXoliVEZnohpy3w5aUJuN+MR3pCGXYwvbVRsbkBIauTKitUqXXtup58oBHEwJKlB9esgxq2Lcx2jATfaDNeys6Ze7ptcPepDaQAs6AbloFDfQ4\/eByOpExB40WqUPmHOpWVLOkNpYjBcCGZmXYGdKIu0gmE89aTwDa4yglr36eTcmk13lMjSpnT17AX8SyV\/Pu60x9lqjLKhoyHzDVOMkzXJEBlNV\/obZjyI2gnKy8rwYjWqhlCOAXsJ0CAebyOJJAf+Dr5EL06+31aEM6zC4VZzfmT51yq3uOrpvRa9FrDlCqFZ4EL05Vs1HoRRj1DlO0W8trT8JKFE\/bWXT+DsEUf4gp+howynUvUVJGm+b6Ex6Nt\/PVaNde6nCrp8RuUaEFFkVQSndB814jwtJypwp2emXT8XnZzRb3aETcvCGN2Qd8htl7n6vPsvU6puVJSYv7Na1qlAm0KEty83wSr7h9tg0gQlUJV8mJN28EI8jXZkO1kvqOAOqF8RUdvovQfwvlqZn5VG6GEKNSSgww46fYXcgRT8BUoBve2MsEB7PLCeLvveTEhba0xou49tO99VrgDOXSmWRmD5ygnRG8k9QrfLU0t9PgHUJnK03my54eRl1lEvoIurFzRurRa9N\/RlhO3+ReXLL0H5vMt9sb1DTG5QRWBoxPkY7bbpv4l7+oQll\/1\/VamLKTyjFJI+XyoHzU7tyyXt8RbXoSIPM74GF+j241bY249yFbBe6ru5Wn0Ydgr37TQyp8oLd232xss14mZslly+VKIzgS+EtE2RBHGDPL\/AYG6wXgSkoOwqYUR4xgL6DwpBmErOXQJeaEXsjx0kKpqAf+\/OPzUEILo09IrEk36yV9JsvcWlz2NvYkiK19JPHunIYNtY+ezPp6o2TLweEVeGyCL8JEWybXGPkH4BtPWrQnlW\/fyJd2OB8+65sNNHmrvX8sQ0WIKIg9nrN6xJzcxb9qx085LW6PDX+rhl08ZsaLr51a\/0AZQVWfN4pk9M3MhlYPtMZHaZPf\/TVjMIzjxRO01eE9Do96jaHAbYBd1J0hTSoqXLJ85EjGxrACcROCv6GifPGbhMB+QUFc\/P786bLNRO2fIRIM5j+iAGqxn+O2FooAWCgAGmaqomUfKJwfv9DYfgawA4krj93xM\/6pnBxt8Hu+bf3FalTEMa54Z4fa4WHfxTxV\/cf9ti0XaSasKoTRLtlbmUGKxDCqEC3Mx9ZU7HdJt6emf+E43rQkqvNhES18y8g5LJzETLi5TlHhzKtVzPaNR5sqJ\/h7eZVgLOso6lDFFQp7L5sW5VurmsnBL\/SXWv5eOQQ==","iv":"441057083d966d7e401a2ec95b56c4dd","s":"08cc84ca71b19096"}
