SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"e768c044ba5731ea57711b03b2e08009","s":"987e9ae7d3ac2885"}
