SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"5ce03a0d29450a12783a1e333f3527d1","s":"7a1f021bc654f403"}
