SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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\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","iv":"4f64031afda01e33d4395750e5b4b0a3","s":"25120e21a8c86777"}
