SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"5391116517da7c161be482eb488ee4dd","s":"27bbd61ad0a07ce1"}
