SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"1e15c262b1921d6905e1cadfc4751bf3","s":"813df6a1e136c6eb"}