SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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\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","iv":"c47561b29db90ddb0df8c63155fcd446","s":"d407ecbdf2a05367"}