SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"7da64c5319a807e1116574b62fd9675f","s":"1fba7d9a51606dc4"}
