Snapchat tests automated ads to ramp up relevancy, ROI
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"kNPfUflOAG+YFV4sp1y6H5TLALBLzrdI3Ye61+XhzlfRqzXg7B8+XZLuLPfZ46NMIZ3BaZ123CG4GDnLLdg+t42egki3bbwLOUb+N1LDgQBtEyvAfLy1LJtDu0ZaGA57Ih6D7l9M6est7OejXGpA69lEF8YhXiX0d3HMtDa\/bj2gJo5kAFwCZ5WrN\/PgaCkrgyRsKiSuYwfegwE5dzMhtetV+GJHMZsJruYMfyhmGLrYX45qR+RKiByGrjOzSzIRsoF2whhLJzXc3Fkjy7fgiUHsslD4tkFTR0i6pSFyVxAoH9SErjwjsGbqq\/zKYuj0GqibUL+vdzaUGt4s5HTFjTXTtNMX+DqfpUmiS9Z6GQdBhLZIAXJiezDFzIg6FTjogwhzgMXPSm49JnCE46+POjUsWqufN\/EiDpN5zhX4gwAgLq7ielpQ14VRaQVT8nN\/s6MZOf5es+AwNo\/s1iT+oHvWGO5O2phbM3iHliytvaPP7YSbnH5Wj45pmErUKWjyIPYMtZogYus01FKRMPcZ8u7MO9M83bawIwHlxFxPOrU53C6qniUDlIwaCYwE7p80ezB9cYg0rNkFPy\/\/1hspiJg0UPPysUTpzAvsKKcsWWtqMhjmc3R7k4VmaukPXPY1DqhogeG+j5DC+keu1oyJo8IhLv1YjgW\/pJITHMXvbCcI7kk7jfsyaD8WNWH457cmnZ9FhRr1AEj5F8XIXEnbzFjMh1CiVfdo+p\/LXt8FyAFHVBcGhsl8Zyp46U+NvvMGsv5PRPvYiGISiWmKtWM8Pv5QAZuQ3Et92HItmaLT+IBFNk3MBDQzvy0iD+sEkyXn7wlrIbvTsbfHAQHbnY3SvtL9dpOZVxHS4gM62RKtUi8TUbW82wokxRutMhUNDPNJnTIvQIqELP9ajHNV27udMNWSEEfMiUsOyItDtt4SHiObtBw\/NMCQg59pYbrKAN685ax1BIAzObHCVs88wntKyZJ1MKfQxbU2IMWvV1Wb335863GuThdspZnlkCNvYx2K1QQZKplL16dJ6tPiscKSO9LpFyvqnUx3k4vSNzVlUcyie1d9hdDVUsO4SNZmb9FZDHc+hRv6Ibn5VH86CG6tbAu8LIpBF\/Tq0IZe60nsjN7wrznofQjz92hr3f3n9XXbMHKD3reqDshuJ8edxj5zlU8ATHy8wRaUmX+qgoZSe7U6HJb8PKE2CCUbpS9aMirXTGANvtbTInk8\/GvEPda2RF\/lhutIGATIRP7lBRYMentJwRXZ7s6mc5HPra6EIbHcOScUL28gtVxte0oxSgavgn\/iSFycZ2QjJJULBNRvh\/64s9rUZa3pDi1sZ0ykwApCmwoi47h6SgkF3MNV7B6ByRW8f2byKg76YQuCjqdQfmHg1hxvhTQjlNgjv\/hfflewvFvuGXCpO9herb4UCi+zp0i79UCKjNHmsGhAYqtmR\/hzfURdATW9eITnsP2+uZcIMKluVwS2uBpJCoa4LmBNYOBrl54GogOGk1k6YG7LdhRRItUU3Mxvl8aVIzbGUvqSvsTmXhs470oY+5vN6\/1T3lGg0+IaD51XnAxMS30M559rPnCyLCG6llQdbi\/92Z1foIaowaVYPeATrhMsueDdLxd\/ES\/lDhvBK5kehJrdQHKE6L\/hYgTdhNrvWqA44VcZoLZMxKRDfa10\/wO8obGCz4cbuiJ4m6zp\/zUI4Yr52SbpRMbw+xopKcDDQj\/zGedfPzRirV5nbJQ83k1MHcmLdoIMWnhbjSpuMVdWVa7qilqDDZ75dXgZmsVhHlEyIhLWRJPS6+V95x1rdKvkDqN\/a65CFzRa3HbCksbdkP4R0sqYYY3zoyrfX7hQdlP6gI+6XOVD\/78MAtb9KcY0QLq48yyMctSLX7KxerdgXQdKW7tnghnt9pMgOcnqfzJMAJ57kZzDyo4FpVirwVlyfTEcaK7jdFn6GTKdQeZJvOvqpWBIMEqqzgsu4S7HOni61wAN2OF7d3LjGTw2ZqKmteopBn\/n\/7jsjnzc6X\/nRZ\/dp2s0A\/Aj3vWY1TfPiEtiX1fDu5LWuuYrJeNH0zEsV3Ron5NFHJi3D1tncJpRbY5Tj+ZmixX6BoSo9g6WgXuxKICqauiaH8H3Dm9Ki0EJU2OcdOAf4nHa9LeV36ZwzvxqUfHICScgBIFGvuyoOgjcAba65\/fPkmxvulg7bsB4\/GtTIDeOF5rdk3QUvNx0ejheuBeect9\/u745sAVFnPiGbCI12rrDGTjPM1BwZ+sKN1UDZcpdhCJpgwXZ+BgM5RWv9Ryo8ZnjKobGzP7yP8qQdP8Yn6pCSrR41HjqP725PlIWhQxe067WGSf0pUhf5wji\/RensU40CCKPAq7ckm3FIC3EZgUg71J3oBjQXzE4Lqxpt+2uc+OxCXrurlHVWOmsoX0nj3k9evIRDcTl1a3nT0fTM\/YQWAbQmMx9JWwO8s54g\/bmONpel4jwmt9RvY\/OGpC1Sts6BbwmplweCuRK5LN9Y1\/GTFptungthJdULvBD+4pxIA4FFJwY1rfcucOf\/f7\/crQRnE2YYLO\/Ae2ULceGMvsxtJBJeC5\/DpsmQDKcLyCijgh\/itod9c3W3uo6OAxOkojfci4K6hyxvfN39hPF\/15us3JTEaRqajZ5S1Ox08raMb2nXk2gvt3RD4bKO8lpxRJSKFUInfjNRDfq6Tn0B7pXZleMNicHU4SOVCAVIOUaqfG4tCwdoEvrhtGaTAzyVhXAQ2fFONXFeXao8mE6vl4ENasFCxwsVCBrD8C5O4Aor9ntmoyzLBzo8vsz2jxtOlRIVVYr3IQhDIWxTnCnCle3hopOf3uN\/p8182KiDo14U+kan73Jg\/3W06pKfCtnabFCH0IJRPC8rj3QHWXpCDE3uvC3QKFCojtiBaQKKMgz5rfWUmW5YmclaWXKUE8TXMtsm9hg7sa+s8WfPzUwad66ko1BN1+17B+k4odmoB1RBmAiobU6Ag6czu62Q4nroCKKtwy8JdhNi8BD5b0z8iUgowUm3e2PcBjoELj\/MJsyDlASc8Orp6Y1nZLUwKLKOvXJ0n5V2fIjfztXIvlP1+qMOQYTlUflTUoK6+rgvcd63muTSxhwa7oxc3B+u\/1QYZy4NBFKDxaOFknJHRWQrraRFoNhPdIaAjxR4Mrh2RtCX9EyfBjuQi1siCXXgTmu734RoRpHfR7bzxqt1X3kmTXX5fdyU6p+nlIMBfoClmgz5lHsqeZYa7wdCeTJR5GPvYBB9I9bOoFdrqCahDl3mzc6aq4swkPDDG9dia3qPvsaUx+K0c+xfPgrYsV0nteuJJ4XXodlDmQYuayGcA4KdtE6MiszVcT2VprjVpTf9HwbxZRNhEfF3AU1vvb5X+Xq2uDP3HzF\/s1ztxjR1bewZg\/Bjgg0ejhhCDBzEXpmyRPpu7Tg5X18+cknrlWubCohBLQt7dAN1cdNVY+RlVow\/wzm4A5U\/zhrFvpyT\/HsA4tsVDdi07txGF4m6Bmo9Rl8l5JivyulvCWaMpouRUrDltk3mGIV8ArRwALJnMVsY2yM3PxhVeHjIMmc74UaOtQWwFGdFdYKmQXzfSYQbLCRhV3zWExPQxFdG1yVMN\/Nns3IFxU8k0ShI9NHvylRb66F7kgUMTFaFxt8nb6CV6qjOASnBJmnDMYu98Vb340R27seNzMxspccT6g21cUjvc+frwUUeWa82SmPAQVFWHT\/tseXlR7T6V8yIAlttELlGyDsBn6I8o2J5GNkzdhB+XET1BniIIJraTvp5WVTXpT15yIh0UwtmTtHhN6ImSJCDDPJsTmJdGPLFZClv\/APUJjK\/V7vqxbdLIZoj\/79vNE5R3l5B8zfuZA7pU4+Fvo7LJ6RCnAjAzlEXYjV1\/YuUDUUl5ZLQkUIf68e2O\/YUcp\/6\/bojB2hP5\/Ee\/HEa4c+MmOdj6TZLwf4h3xr\/yZU7vWzE9IMv1eUkx57sfLtZ2vZcpFgvh4vgUPDBKyhf4g2lSH3fJwEZeNK9hNqEiaXXf0gqrjgkafW+WKgpD3Y8i1anKD1m7cN36S8wKgI\/qH0Ihb3C\/vXGjkd52TJ58Xm7WtF2qijrgNHg9dxYM9r1SGateuwqC8MUjY+jhSpHYSCF0LMGkEVM+F2cGI9t2GJUnmjEFXX5k0au+5z3Gnme1i+335h1l3r1fC9BhqE0VeupacUdfWBuGJq4TSLHegHvaMq23VXPNUHf48EMuHmfV0DES5UJjENwbrFvRGcxIQH3HkPdYZhpFbgSTRYzvhyfFfH34Yk6TuqwDpduMCb1PFfVnZi9+oi\/FJoSesPU4Vofkc45OiADYDmanzquM\/V5xKiS+WaUGPJQ\/8neJe2n2G8gOM613n4llWGRaPv8onCEw6qYU\/UoE9PtpaJ6yxQ5NS4Ju9ZTwPGnqNy+R\/FucYnnSaY3tjobNJAAcYj5hIsK+S7sVNmbJWvg2CW6YgQ1wWTIMmJvq+QbQ3Iv4nnRFpM\/kYtOcMz77ZoRMg7vXVrWvTK\/Whu4trLRfiNV914\/syZoEoYLAyC1CogkjffNQrJWayBzJORlucRikU60mdFLyWymQ\/1OBSKKjSYkZ3J7mZiyv7kTuXCMapC+SzFxukmtvGWLDU5svdiqOVv0IOefBP7LL3MU5FXG\/6ECVdL3Z1jZDKpJ0jUs7qcECwhEpGDEXZBOQ0GRL7FsU7a0D\/A6He8WiwFRG6lgVCLklrs1CM0Jo2UbfhQ+bQ4JvymwZ0pInT+uau7XnhzefXzs3FneRXY0+lIhO7TFYukM4MWiqmcTFXrOGZs7rcF2PWtQDyuT2sF6MChoJ6W32+olgMYxLUiYXjJ5+hu3ctSYFfN+2EEL1Z7+VriSLEVrExfPfCRX24kRjcK\/fuuDQq7G3V\/m8UWsAp3+QXFxEz6oE+eX1fSJTYI7v7GD5iU3CIl\/huonDp2bF7Kpa23xbS8ji6uzqSrKIOdJRk+fdeqCNPXlZ8VH0xEQ\/vd4IYFzSXdJExZD4RSgShtgfJvVqWpueDDXA3cKaFEzYO2PLqsB7x5O1Ks6R6LD8KdkGxmXsQH9njKgmlJrP7HGENIdMauigA9XPIOi9+YhXtufgCuZCAihOeEpzValHLgAzYw5fI8wHkg5\/Q5bP+C0ZKU1OWi\/gKPsCyo++28pxWSxGxWNMMSUnj3an3i4piolW55N9FHXmNZabXUbcEqBS\/X\/sPMteqRFVSPkyPbcmXJZ1OLurF8Y3IlJ\/CxO2mTNeNkj96zF7jS0Ryz8ChVQNCeNn0OSC0Ma\/wO5I9U+uDoHGYB1+tp32Wk7AqqpjCZWXlcZbrcagid6klGoj5RLghbStqYabbxUEDa8BtqtyucmsZUFHuS6D4isDgaT27QGCbl+\/No47EubsWG4VyvCBqvseC9rP6DuzdTMhWxxMXVKUo6PG1tm\/dzK2BxiLNL\/al0UbuyHuQiqSczmb1ord08LyHZF\/u2IrzwOTZt1foqoWT438xtwtRcSpz2m65mOXJEQL2OhEDbI4\/WoMYosrTS7Mugwq3anVa+S3dApYg8lOysqMwy1raTjAaatshYatE0\/5Fm3xEGATfzR9hm4TNEGXKNq9kdGaT0cudN7KSBEZko57SO5PHyUy\/7kqPxjkzWbiAzaHL3aCAvMNFES\/8fdvH6tKvG1OLapJizZ2RbVLUbpSj9hfdTXcBKwDfNIkI5H1aapOGNGafB6EYjG2zkASNQRt2d90UfxS31JMlEwEEkz1LNyiB4fozre3mT5ku\/GUdNP9UMR8R\/bhuFwOtBMWdAYmJuZlhNN1k8vLAVaoxJZ8XtVS\/hZQjArzH1N+5lHPoEpobDgkaI7NCPPLguN2\/C+etI5QeuvSJJU6r9kB8yecTzKAVa1C1Sb1muHL29Sp+kwnfYXOBoFMkyD\/yGNBQ05A0dnlHp8TzX4QXaLuF05+3u9DvfSWsEs5x0HG0\/6yu6n4RQodlU5LtE1QQpU\/Y4w1t9Jb8ke8Fv2rFYvdcRG1iOE9zYKm9KdzZ9OQ\/TwTo9LiyX1G1ebUkH5RNfI99Veb4j\/+QCgA5T6yjFUFrqLeecfSSsl0w1AT6hUYROocgHS\/kkMjneW++j0RDjJU+xTjE34Uk\/gsfiCiB4l0KJnccFv1+y6712o+eudlEf46MlVJBxOaqfT2rVw3BarFeF7W4DqjVPzMZzfMsyBE2mO7tx1LOncTt5pE0bIaX0Nko4jLgCeuQ6yIlYjpuOzLRgF2zWn7HTC6J5hHRSgVYa9\/MOrWiZ5otzONB7wY8EWUKyX7nvmvD7igeAi234I8CgPRAE+tWe6iVGD5l4rjwNTMfgtXL6IpUScRHi04Lm++cYR2LCAUrGG5EzyO5BDZLAfpnzlE5L8YPETYDteoofwtaxF++TmXH56+FqOPqlNzjx0h3GY4wEsJh3Zfahucd6mjJJalxHO5eNY2hkfczk+1Gp\/jGqi+orMo7FuRPVRK0qWrEwBffDI5eRak3bwPfS\/riIO9\/Of4zidfGcaoszG7AoYAsscLD\/kqIvA0QrL\/DyHjlH4h6hCrhBaMVxpiU8rNh4f2cXrP6yEzsHKrEsa0wUcKqNwWIvPzqJ36\/LqOmcxK3np5SCD4ncKvCBTJZKP3UDP5ynaeyK3PUk\/JUFZ59XfRHFKf33Kj8Ies6WbVQWxhpR62t8\/kKGA0RZeyLzAcPc0U9fd9WNToM3PNNI3BCIV1H37cQbQzCp6smloOk4GDHjx2TfUsgg3S6MXos1bNlBVOh8ZYfzU685UPZBey7+9jys+UUDyvMWW64MLRzOa0iWgAjqawOjCNoiZkzzqi5EwwvcgQtTlsBxwrER6TRo5TNZbH3RzEIAVGPMojvK2vK78L0AcXUhmZ\/YfjIrPcdyQG02MxUZOqFOp+mfr71hv1emNVaFChjz+Icadx2CbliUt51h6gr7NaPKCMKwlboobHyXpdVXO52zMsc80g88rQp79sjdg7HBI9cX39kPoaLHMyjD4bjkW9oq0\/iSjEskx+UNkqvzRkTf\/m4hBqzMRfuh1TDmeD4U2tfzJjIB4+TBwiWx1qoiR7J\/mH+C5FURXV\/G6rTiv1BrstIjftC+zIodN9xd9LOim\/SMzyLGr7ohtEJO3Itn5pMfOVFtwRnzSc2q9mue63CoUHc+nA7ukV4fheVMWNc3pNQpUPtGIrkYPRFFuBruzS3ji+FE9NOyk\/Aqrb8uIgwbwNLWbtNgSJyI4FWC9x8WM+W63Tn4OfSqCaGdMCC+4929qrAIzE7MBtm3kY7xo9FTg5mvKnSzmglAmdprm\/4vbgxKIyUwl+pHdhpVlfnRNPSnw7RhabG+Yeqa1yjZAEU4gZmwilB\/Y\/OizqGTumB7wp7undP3ayIl+CU6ZX4lOKGwR6oXktk7ynESYRXkF4giAHj73YuVWJkXC3p\/GI00kjtR\/ZmwM66pf+KTGnqPU3YFFA9npBKgzDJOzOrwheAHYuKLcED+5GgPozSTesYrgfXqm+Y3q8Gl2EMmqv\/azaW\/xxNTyZU9Jnp6wY\/RsIRKFLZguF7MMRCSZZjNIYyOxkXAlU12MGyg2j4EO6ufoGIUEvRRYbsKe+ikIAXpfuzcz8LPlPEfDLXCs4sITgNKl67JEDVeOthuxNPE3MQqlp0FM3K5olNgZ90vcKYSUt\/tWZeWbAprfDihbS2\/3ArElUT\/MVcWMjf0tC\/S93M0Sq7kdEEPuFFtsD8pb6Rur1x9n8+7qbR3E0iisDdol\/AOcK5rn+InHl1pgyUjJeJ0nR3KWPDtIkb9ZDHirzeoDM\/yjWLyH0v0hR\/N+ZzC8i0VtMcarCbvGgnmGzHq3IGx3p+k6ftCsrlN1CxHQigIjvrPf7soIOnFAuTTlUs0g3qcQSAX5kRdtyeMr2cg2rOupUYOqZtMdTDCh3JzeuOqDmgp\/G2WMGM0\/XXLOXu\/6sraxiMTKODdvtcLTQYd24fl7BoX43IwUZSPDfVeNPL4hY+mDrI623CBYYwHEFr2hxN9ll\/nIYPwsm6hYfJjCQif+r01ya\/MKWMTaGKsQoRrzLIeTV2j37Lj\/nbRe\/V\/AeXpGlFUWSBUMgSBUFnhYwoktTF42szmzc8+zuUoaeUlYja446qv2244geCyN6MabEMrLOlBrymBWxQ8XI09xRVXwwNkXWjJjZSj8XpAvdBMm7\/9+oQoX9hZJCEpejS\/+0vC7mQA3UDTHTCPlqUWCeDk5A4S+4xmcBHOGlSFQ5QhNY2ac6cUa4ohZDMgi7PUWAFVM5FoN27DotSm3bR3obS3IcpflEYPogc\/TwsJBrmXH9xTs2lnQzlMJ7M=","iv":"668b0d0efbdd8bc81a2af7afff6805b6","s":"efcb85ff4cb9a5f2"}
