Snapchat tests automated ads to ramp up relevancy, ROI
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"8b732ae46dc251f3accec460ebaba16f","s":"27e9d6970b273adf"}
