Snapchat tests automated ads to ramp up relevancy, ROI
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"+6ZLNM7QdrHbSHec8dJu2bkkVYLFpYTXJPNid0JHSdIAAF1FFIY28XxTzdawagEZyPQEmAXhM40dmHE2IH3GAjZuWs7E+aNil5LZj6xB8VLabkgmK2+1JfTdM5dyl5bIX722hb1LSM9w2MN4DtQAcdNzi\/ufWPpM6ZAYQXwFtHI4\/zKFBbW3833L8a0t88DuMt7Oh8bwtQ\/xhCRydlDmEC9J3mP+8\/2iilgqtriKfuyVtI+L\/7ONXmdYMZkgj8Krb7l9wWHOPD8x9QH+LlpK2amBb9uUk\/\/J0rF6pzxdIlc6SzsI+gOsuGbI6A6wjrxX5iipk1N87RSHD4SUEwUrbRW4O\/I4KF6SANyslUW++i2HSmQz6DsyTyvFotNnjKiIzzufhPQ41vqetd91Ts1nCRhvtkBe+dJ66\/ROgOHonuFUEy2E1J8E15e0T6YIwt9AfBKSuK7O5SOcBbSyM8+gAqoJ\/0sXLHJreFzd0FI4XoHVC27NutRuhgTYLw62K9j9JIZ3AorIKOXF6rZNEcJVB2XSAhA8jQ2BcZZw4gTR2ZWp4aMTGfy3W\/EqfpXxMfEm8jtjrCTIUqPc9xPAMWFBZiRfbtlQ0uQRARUXCBo\/zw0xJmO+G63tC\/bCCVblDjjLR780D3iDOkwsdzI2Vektgmb1zXmMTE8cqvbzANozUJdit5fX2bU7bvjqqvvsovIZ3AVkVHewFQZOKZ0\/iW2IHWVESmQy5qEozYwEi4py5FQM3ETjxUd+mf7fI8QK4hQdna5TSCVJ6uRunVIGYkRSm6FhBNsDn7l6MXalafvRDbU4k02LNJ+SKexSOJRQXDnfI6BQ0cmStSFSKYMw8mcieSGM5LJWWQsDlqnHDImeN8\/u7zc6y+Hkm1MZhwO\/hlUMggsl134XVnKNBqhvcR\/xoDmRF5mjVLD+E1zLSaVxY8IJBrxuc9xzjXM6xOB9+Xs3wk0XT5Nubx8M4Bhg6UJF9JlELx+JHGADg18Tlk6XRTvUlcyoixgtnYt8QuVosWPhPRAiKG\/xhYlxh\/6LslM3sVF6Ov6vybQW\/fj2l7geRLlIEhRcP7JFaiYxPrQ6rLprBq5nqEzL9Ul6Q7xn6RGia8ud01eJAtUCv7xINvyGUDDtphaKNWZ+4av782F1p\/K37WNp28DBVe0kcKPBhdFHT08roqO+oYZ3LodJ+l7KB\/VRh7IzjR0GcrGATI\/97Lm0Alo0MouW3WbF1iBmKIgHecIfmEGJZAvWkVrBBWF3MOEHUJFk1f6VHFXsyiryPEyg+6xY8jysuiYVyJ7ZLWr60seJK6bODkpLu9hSysTWGSML+r9e\/WzCXQir8k6mjKSDkBNZ0M2Co3yX8Lz44uRf4ntZe3wGUrlmGsXeo75TVfBQbD\/FFHL5sbHo2XlyxP2CsZM5FgSmFffBupEwJz6aXsFKKvjTVcqmS4kioyjJdJ0PPI3\/3QIPjttVPFTQ0DbZDI9ltqmRZqSNaGVWd8xCMb6DozL\/srMkf2CulxPm8rnV+KolDvFB45cy5sz6oDp0n6cgSF5UsnLYEkf0yJfKozSb64iOuqdYuMyXVyxcIJKQOmyxNWqEFMeVPnR3KQvrsCMw+3kiANc7YrV7Jbd\/PD+fKLG9c8H+Lo+Qt1cP1jmnc64aUmWwyppnI1DaU6dpYsPuchxg59cBReD9Wi8aDtZSqoQgRESitgOTGEtnUweBRgMmmnMMfyjCHJE7yrMBncDOMWE8vTIuMCkFJ\/NJtYAsxvxxdhpejs0tfYIufTWY18YME0eqQaNSpal4pw6\/xIEFgJCDsXBBioftFBtl49h9ZtehMYkaEFgthmM1Ii7WFjI3mDdvSkFLOFhJ3prjys3KfGF3Vo3mznLFGUN\/pdlUNUv4Z0kCB2ljpxdf826LfKAc0r9kLcWIVWKYIOS8AgT9dy7pU7Ob+Hv8XFIrSRvd9TSqi1InD3Lu4CZd0fXP9FRs6VK4Uf0lcW0C9HmCsW+dJ0SdNb5qTIEJ3aQxTBKhm++ZVN1EEShdp0P1HX2bvLvZrWE7nShHMi3JUFHi9co94nfugZL\/zw58CYCnX7Wkrhp7Hg8KlPXUTYr40kdsg9AhP+72uiofClC2JWmCaRDZlBlvrWW6nO2\/D13EBu2YVf4K17AW8a7oaCwSWdGNxD4QWjVHrtJGIDaruvz70Uzq2laCP34v3aHZPBOc4U5aWKmAo\/NKbkRQXP2c9ZnZaX5vw1XqeVo7jG1BHeqsbvybsypE8dIbjrit2sx8ssvBWdM0Z2BATGQdDSTTesJBtSBOz4mu8dgNsqjhKtJntPtb7Wgq+MwO9SSU+2aAbcyrPzzgiiUV6mC7mfysAalF\/mVH+riog16NerQiBbCV3rY74O7QoRbEjiO0ZmbA5W2Sp13qxvAhtRE0BARr6OoGrXU5sgRPbLwaqwmSVNoZ3gm\/wv6OOZ+Eypc9c+opDzee3l3M+rE5iCrac0j\/gCoxn7Rpjc1ohQNKeOA2IMKgOogN3L6TJWeK9PgRjYxMY4myHirVJKhHFO45GInTScr6zpW7vIKgxNZ3sXA7hETpYrf4eMOVEwZgoF7ee3D8zxgzeU6N4lYAA+parr\/7MV23pnbfDJxL3QRAzquOFvgsw8LCcIYHViOSKausHhqdTQ\/0hY+M0QGi\/4y+VW+MxAWke5YVgA+4Au7+EApST2oiuedYcxwfZB2E5cgn++sQ5Tfl+tQXKI0rlUbwBedAVzsT5TzYFEzY2J2dE70Q6pxMCxvCJ\/qPyHakVNm3dqpx6ISFtesSSaxA3lFohPaFPV+zAAzfN+OkkVAx7CYLAb1ZpCLhrajaACTPWPP9\/V0ronB0hR+MUeVcWfPkT+\/1mLav5FOH4vODv40Uo52smjHpQ4fZCY6ox8vfSDbgcecISl1gCr68NMENKY+fjNtg64aSECqlWDwkeh+SaE+TNv0a0+2sGnJEmGHil+Coxo2d+Nr3TaWnnwwyhdcWpSY8MUHoUlkL2qpIiRLcqSgwFvS3VnYaSK4d5qDEJXwDbIOrlIKwJch4WgY9x2iEgJaIGmzDpgbcrJxjEt8jzoH7Fn9H\/UPpMh2KnOl6yryIwvumAgVRoNJ9wmv7ktM4ntZ4QaHco60HeLoz2QGHFZVDKsOfV4rYRChN0Aw\/9T3Ic3t58xmQ\/8jNGA\/tPyydLaVCgoNBOZMtsiZhyh3y9zS19YvpekTR7VCxtLyj+j+YdCJxlSe6T0wkUHtmRiaKi25f+6hREt3mdbmwkGj1LGZ6sCKY9jt1aVQoAkwvp5mxGytQGGT2iZrZn5pKuOD1TBOv6NwsN88aJ2hvW0O1R3pZS7S6T85ohK3IqCGqqDBuVTHiABqKDRBaPUtUkNpANXQaa4N7l1XxGM5agB3Brm3dCqYKZE20cTZclO5ygpbXc+PvhbXqNv3p1\/9RaxJfBsKY\/2ULwBwt8vEssSnoRkMnJ6lVMcfk+d0PnVtYLH3vlxYQDf7u09xlzvenCfIBZ5ZgPhPi519gJCWB\/gPKVi\/8doRVstSNUG\/6Szbm6b\/kKyGb64\/BrSbKLmXa2I4EcjCDkOYJKAO3aeDOMnR+0kdw\/pPW3klafDDetzMQqpscLTuH48HdDgj7bbyLcN\/TQsNAXJ6pPt4SBxOMXyNAHljjXVC+k2NHWucma86U3ulytXsJkEpw7SmZtYXo1Vg+Gir\/lNNOmkNSplj6IJtgcBwd7JSfQ6rQL\/y\/EALvNt+KHYnJS+QCeTZMDD6f2iUIwslNphFX+EFTyB5DAEYsJngpBH7e4z0vvS+y\/xbLTOhTZof+5mZ82OLYtpbLmiroFSNtyPqgaWsF98e9KeErRMFguK\/I6oc45scK7Xr2SERuiWuXZmArNGxz7LKFf8rYgwH6NGw+qZvsysfFq+B3wspMBm0z1JWFWS0Jgg8SRNiy82zOl1\/1w3BuMGf1MWoLfXbGKVTlWI9zVB8pTc\/3ueJcoCEpirmUAYLHhTDex6ZJk33hqkMOzCVVKh9Y4p0iVqP99ksZQi0vBBIm5oOVwZ4UfYlq4qw5AoXjRm1TmxV4atd37nxUBG\/PlsHvPcSKkoj0+P+F6bFf9nrpsLvTAGSPzeB2i\/kYVxEvkk8GP4z+A8Wjf1AvkDplByrVDYAT6rbE\/8MNllpL9nK0BnZi4Q2GvnbuQHMol5v3p2E38NguV3WEVnDcQ17UvSxZ8JliSqJV4uVbe+ozeSvFtiELL\/3NBlhvepywSSu8lah1\/Qnsz1BC\/PdlsCqKxWl9oP1XO3tQyxQADWsRV4zI2sOcpBJQ+NFVOXXx9yNKraBE9yfsaPY2mn1KWsjEv3uWr47mMLJBax0RG8dc7goA3kBrqiOgkgQInvQp7fXUpDsmEmQ8UMH0TPXDOEavwjQVwXeSTQj7cOpwQA4dW8rQX6MKHD3ISpWRnaeEV8+hog+ddMnxiLhLUR0SWggJRXpg2H0MbQ6dJmfZG\/uEJwF8eK2NbDjwefeAbr\/pTkgGEAYRSkUVRSbXCQ9IzKCEL1vOTyee7VncyGPyT6ezio279HCBn\/dHRqtFKyYVpAvGUHRgIO0W+af2W8HwnnPRDSoV70oO7cOkw7rRyo7K\/bjyVU4cnXKLu1DjbYI9q4O+3jkgzhkEZx7\/rEQztYQOWiO4XpQ7ntuLHX+pQ7z2jVe\/JUogaTKjlQNEquMY9+6H3p9Hq2j6ko8qXOsdJJ40Sd\/FSve1KKFpfxAwTuIrRe01C0rzm9U5XYrUSbKKG9VF\/MW662zCcRIJwFZd8G+ssO44LEMVZgqatrprZu431wI+EuXQEV8+mf3wDrpoy22DJEO3nYFOOpD\/SIDkL1nrlsDhNJgWZVAV4VPgLG+Ad3s0f9v1o1YmegtLxwdCtuQTwN1liwivzLViBebUSa+4+U8WT4MH96iMCmfBmOcLFAUZ7kZ84C2IEnAUAwo6fMYbp8g1xENcH5wdPH7IVdACt4o8bOSqUTCTVA0vIAmAKeZKJkK81hlwW+VdBWhvAc\/WguXLVm\/MIC0eeazgh9RPLL3JcLtS6WNdMs7DhE5VJOFWfLugDqNuGl2GKjKnrqGBrL0DxQAIG9ICFmn+FkmxRguZ+PDLhFCvH3P5EYoSBS0r2DOLGz9d1W67ko6WqQAbzeJDL74gtR7dz7M\/xnoZaKTwbo7nVxCVm7zVnDhRCOHR2fyIgguzfQauCdj\/F62X+XhRmKVU1pfTYYzssK6+3vIxYlZq5gUt9FHpB7hC7\/Gx8xtcnKzkHVzhFWTe4ZaLSed0UZzjunKg5UyDt3AJ9b6GTtg\/FpqVpwjpxsnTOWSwwRcDLvFlGqOvSUOjC2bVmkQhEPdwUQjuHA0NY3lq5NIA+ORxU8KTlTNwm6G2jv+OP\/zB32aopBWs6RMjGdXafZdWyGfDXaTe9r0EG41iFN2N\/lggSRmDKIKLlxh3exdUCWBqOxNukkiZpoTVbD+euWEts4OuDyZs39NH5uoaNC\/yYZ0FcLdIUp8iF9pkfjzAnaZTkitLldPuhil8\/O2V5W\/JGr5u\/a\/kSTFWefMoHUHuTLcDBwsEKLMJGujAC+OJ32eoTocYRogT5q7LvTXqVNOM+Ov\/+O1FQM3CrlDko6zC5oUcuFYARM3bt3hbT3L3mLGrQ+dndw9g0yLgthfeEG0moMIzPSeqgAQD4Fb7x9b2GErS7wZ1UZmToJTbnpGIXCguoxakKTa0zQ+E5coOaNbBU2Caz9C9yTeuBAwbi\/O0lsbW0JaijYbWG\/3M987cdYnCEzQyexvxeBkTLYQIxy7elGX\/fmM\/EEMeOUFUJV+z\/5PIO9ajUxNTzXKvcBBqYqgeA6q7ybEgurA42VOeMBhXN7gWdnyFuUDWAva0k+LgNF43PYt+6HocwJVDSAfs5M9QJXpYneg7WMJ\/UvxECrEubqT4vZxuXq9EtnwqRuYvO+TrHFogIeKDOFP\/KFIJxABNdsGjpox9TfVLux0UqQhKegFezG3l1hEFdOwSH1B1yJwqEvnQToEcm22b7hnxihnzFu5E7FjguLCzAr1DGrt9gAFAeeG6iiqelJv17bICPVqkpqLO5v3Ye+eQsMJqNRWf90vK1SdnpLUX\/La8W9QkfXGr42G3kgBd\/S7yqEnEvkcND5y9jL5oL6Wzh3UkO\/h0trfd8QjZukY3Rgfym7u\/ce8tYn0ZoFJyLbOCicnP1OOLYv77TlzTSDd7FPVPny1Lwn06r3PV6YkmZfG43cZ6h0FxsiH4p53uOGsc8UprDOS04Ham+hQolSo+YZciX7Jxulo480HEJJExBtMT1Y3sWiDDUZWCEg09eHU4AZHm6S4IPz+AXaxX7frJa6NKMfeXn8zu81A75ADcAdpdm6WSdxgHkhuASCDS6epjLOtccrMVTKsghv0UWnkqbE6UpPP5iOkACT\/2zghu+aszblgCmUcON6E04LlyBsPAZWDOOjIpiMjYq7JoYiL6Bv3Ni6jY+e\/TBXYmj5lVxk1aRKIB8+XtlLFjx6hv0zhmDWDKLlY9zVy2gvqWrHKJQtCunFkhy\/V0ZUI\/iexA22YW6O66Cl8NFFj17QUWf5BP7eSzlsowpCcD8IGC9VnKSieshlIjUq4ySplJPTwkvuwpEo0ntZlnQ6JsUQhpMDeiL0YRQbeBNGCTY\/jd7ayut0PZ3CcUjQXFamn1G1IpbFIUsc0iot4ko9DBjoZHgo+WfcbZtB+RCQUYVD5uYXOSfqPbU2GfaEyc3mAC5mtfNljp5FBFjKPyal\/vuCAIyNThlswHqYHs604GCc0bR0i6TZfAMDsupBRYlryj+9i\/f3O1Vz8voIMkY9c5PbmW3SP2T1XIGkkceCQZKykXQ9DeY0VEobc67XS7xzTh1YrTO3XW5XJECxaZaROC\/VDoZ6Fel8dtMld7H69UZTRjyB195R9WkiSc7I4NvhrMpe8RhDKo4Su14\/l4\/FYRs428HgSwKJl6R4wgZD4R\/TJSNpSR82PXtYnkVcs60XqhtEZclObgAXbE4PKerhUiz4K6IrKE1ePG\/Y8929nL9vNbCcZF1svcjBwVmxNUh7cz2QC3N6POROAhKXmi7tZVKAP5nZEE0VvILgw4WpWOUUceSeVkCVe\/UITben0etfcwRuybD6IDvkFTb7LcXogIj5fg4YjhQ\/L4kUAw+qAER2SgXz03IThaJKgVJgQuwjIMRNjTa\/4mP3FeWYABrvqaC3EHfCS+KU7Ql4SmDKbBmcH6st4SMzSqj880xghOrObjB3tFKORJ2WOShfk39Y0RoBBCJ2TY2Pq6ER\/pIkpyfQZC3nZusEN7tJbBlL8gl7JICRAiLQoQkiB9nuaTE5OcgOJFNvX76GRbN87eBUbpNFzfI2w7rO+6tI\/eRSKfAZQ9f\/Kt2DXYZmF2aPYsUEtH5SW6xbc65yHYLTyNMGkrA2KHAO3XSPQJRkRPnDqrGi4ogSXllnc4lEgkAXklE6+p9ZK8OerHbh7QNwCG6WTqucx9SLOxEoc3P4CFstdgxDOcHfV9V6qBB68ncw4SyrlhEgPcfiuPlBnnc9WcB33MFnF7szceadMGqvNvw9JHwPrro1zMdRFrJWoFTuGmQKRCMLuNyYfjuHK6xsXcYL6ETgx5CqxLhuVMha2pRPW03jJJoi38XhDMExfjXF2g6dSMUICMCsHMQOTye7yOGyt+SdpKv0OHEfrCzsZsiO9nXoVbzk\/wMJUK\/N7WcTRweoolvKu5CnDV6etbF\/hScC2P2WCkxX9ho16jielZOntkw\/BAGi941v\/Za7Yeyw1t7jyPgxo9vQ0SsGnquSmSg1CbGa1gHADikets2EDqt2Klvt3bx1IFZtdeKmR7wsf+dzKaLyFuHcjZN9mRzcbaesR1WfdK90zXHnc9c4prOUHRdyD0YkTnmgKV6jBppM4XBvq14z9NZ\/nwxqijfqjBpH7+OO3Q3yXOsAO\/KFKo0n45rVixH2yqungHuxpc21pfbj4G+\/82JfL+vHFfFYOfUdv7elYmEeqPoPGbpRr7tEuRHF6mi8ioGqkxJNIDpcjE6prbvAkB3s1DJN9vDQ\/5aTR4ApOOuE547iQcNu1vjGyYvhtup4Awe2EV4fyKiIS\/WeC8+3FAP++UG9zHxm3COPHp2wW\/CBFWqy872zIQr4nCj6jtEceAho3hzjPBytnmv9rlaMDMrqdttseQ0hR\/9QHpm5pVrNLjeTvRHc\/It1dBfsRlFlMdlBTToAtswazQZ3UR6+zFaG5MaaI+PSxhtJPIU5S7UAFfXfn3lZZHH8G2WGPZDRf8qGNTPspQ++PhBAWemXJVtoRym55u4R0CMQmiyAI=","iv":"d9b9590a60d2f332867d912bca8a6612","s":"62cd1c0992451a4f"}