Snapchat tests automated ads to ramp up relevancy, ROI
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"b94c4c44bb7b8a4e03e18269241a8e04","s":"b6bf2d13a93a2863"}