Snapchat tests automated ads to ramp up relevancy, ROI
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"f240cf98832326c171e2cba79f9a05b0","s":"b4fd7cd86862fbec"}
