Snapchat tests automated ads to ramp up relevancy, ROI
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"b56e32cbc3d8842239234ff08efe5807","s":"52851a5ba72ca877"}