Snapchat tests automated ads to ramp up relevancy, ROI
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"A3R6Y2uNMoOKuhYpBrynqHvLKqE7iSW4fEml5CN0XS1e+wYGXQYbhUFP8jSduLUaRr33Q79qTMlHJGX8KO+Y7OCObUt1ci1kZRcHIrMeoB+kr8UIwbAjqkMAuYT3dcDFPIrrfQJj054SC5GcCiBnoRTGd4erg6l015IqFDnX49z8DvuL+ArKLTTTR+7fM3Bjft0OnIGbKggxFykNdOopaekRV7jqBetzvaZbfghSbfiGP9DYwvC+bAe5OsPSEZlbfbBqc5vNOOXAL98EE0SfYVr44lam7Uo3OHgVuyuHMpCLUqlgIWxvV+bWvr3a47NUYZyfgx+Mqb895Q1P2kDyZ1Aay\/7YGepdCDAPsCcdfwGCiuWfqGiInQHt+HGLpqoDoydgMqhH4zMuSaEH0+M6skf0+lB+WSDol2ERqI3Ih4GrpX74ekLtn+mIAsf99uoOKd9Y4r5ACkEe3SdW8vLoCjGUOAYP4SnqT7fVn3Z1IGkBdfoV0wCbGPk+N7XryfySku6EPWN54ALm7SjrfGYLqAVeD6+WELhEQLX5ZpX\/j1876bAKG0mKTt5Zvy41qStBvHAmjw6imyZFeU\/HOFFoqKh\/EbioLs2kKmi0X0C8BgSZEa+40jGjeIjyneO289XsUHzw77dGczcxObWau9htIeq21eFGpjDhVoWrAUYob543nJnyngV8J85I\/nBnhVEH8kQzMEvftyqLykxTchleNE6\/Gs4512dcR5dBs4yiBz2O4EBSxgP6eoGwk1+QoUzbgdMxS8iMC2rCu\/P\/2w1vvdKc1M8p2DYz5105MG7mSy8xf6IBtJ6jL0oHAokOjf\/l4aQEUVusUyuHiLFzrDeXMCj5EGrsNiMczDAwB4x1MbXSK4pN2dxJ\/3JgsTbjoDX2uC1jbc\/+LvdZcGDezgUesOMU19M8cSxcbBig2rMlRguk1gWAJBfieBM59Nriq0N7TPSOlNduHMbUPWiQDuoTv9bKjwxwQX8KfgRqh2e4sV0TA0xDuInAMgXzsLcdioXKLq\/bOvTNvy6HLRezJ9bL8NZen0JF6imBeYDDV8B6MGoehS\/Lpx2bTyF5+PJ8dRbAK0wRKQtaftdQqkTy5F4q74UNCOHfyd7ao5tHM+NvEXSeKJUvqyZyNNfTOD2VmhWGR2A6jO1kgZ0tWR+4GbGK+YmYWLRjoB6ISi4R2DCqNKPZVV0rt3jdzVNhaqQ5fSLhHzZh31VgI1qXZuwfFDR\/G4cObVx8ElZPJiils6hMCnZpQibp2R\/mAg3udcrzqFrBUeZllZKG9MYpHm4gbnJOyvIjcSKeA\/dIuIlTyiji4dJIzbc5xDRmMl1RicelzNrYJs5JMjKPRsiNBCPFHSIDzjG\/IBv4bjeTX0ZPGPYksXGFznEluvR902IiwHxO3w9uXtf5Mci9n1b5pqzaxf5XzmLUiTWzvitHRkvP4\/jguwr4odOk7LnS7JViNHOSkOL24e6A+HgF6hXqz3x4R9eLiziq4s4RRJC6uL0u5xwqy+EtFijgM9+yT3cDx4DQVcNivEgIi9GpXHCM9pRGS369Na5fQ2lVYSRT+IWWx4UJ9cRWWHHD\/8koC152aEFO+DdlYNifKd2mjzimcb6YnVKg\/Y+i4bIzS8vLuu1Tk64GUfJBMCRAdZ4LUAD4qkRQNzE9ykZoKhbOVc049wfVV1IoX+AGl62PgsIkKsIUQHy1grzgIkJR24kXjtf1OKxstmdcZxr+tmWN5KIB4F1ZxPbMj\/S+LbtVJiCmacHGIes1To79yFor2bEAUDQxQGZ9T6bAk4SLrqfrl2eh1rgdUlRPEkcX577bVvNOgdPPEji7ajCGiKTFFE8hazKq24hyUGqnbLerZk6gfzn1qiZyOkB8rzpNYnrPdJl0DQnjMYjDdFsKbhIXQPPtTAek+n5rlxbJCQ\/CAp7ytkM80jsopgRxD\/M4YeU61AK3DuR5PiMhU1kcaZnTi8jhrjPsYxFDs5OJqi8ocr1hiQpjKZSxzPs51kiqEnHsamv9zB8E7rA9W8n5NDLa+TC5zDeewYWcATIf00BZlKiFugaMLh7N1mXvNtiMFKXz9RVxxrC96ee6BoDrcMl99C3mPSjx9G2\/MnuPrSSVzH2jpthHJt0aDuNjKtJrKMeovCNjXXWYqFi\/bNBJWQFcKqOcoYnLOBdQNAgx2+f3Icd73LTj3bX3wLsnygEessvE1DMW29l2kUuVIWa1OggyvQh++NKk7\/j0lKjh1XIO6Nv9rJJpecosSUUy8KGI6xeN9pG+ovc5HMS\/YgCN\/NO0CQtPeeASIZ5zmOSdxddB7gXsRenvbO9MRNy8h68l3uN8yaU0wQ4gH+rVm2e4CyJ2lRVeJkjSmT5aE5owjR2GC5BA8RalIe9bCPFZHJHPfjXpm+NswqJAdBA0JJAO71AfB8Q4W98H1aREbvEDsZ1nGzF42LRNT20JFv+jeArfpRSC2s2R2iM81Ra4HUqf8osYJNVtBotA37q3nE2YkBNyZ9ixnYN+4BehV3eLvRamugUbv\/bCnZM1pyy5g3IZDR4LLt3+O4JFjw3uMYEmwDGowbgCvl8S+wB9TgPS1wQ83gQ48tuKZjpYVQrUUODUfigsgK51JCiRO4AYEGroehz5LUvcat4IICm+ULrLVKLXVMbmyvrG0YJT21pbrVb\/ubfP2kBhECmfCHnqsn\/9g1\/M6lgwl1ThnlUO5qG++qK21S8+wzNStKUDP2vQf2VXqfcCWOm3ZNx6jq9gbIctaNgrd3+es3CC5+p5fOIwtqB++3eH6sHy8xvgRkXcsM38sIC4I5MKF3l5WS3vZS3l2I10mQSfT1GoOC41Ccp6DbPMl57Qt4SsxYGSGie9XmOxTXpr\/J3Auuqw1EhU+hRBwpW7ukDY8XV70ZBdiW4kI3FA9tRtLChP1UMHvOv791JnYjbLLBqfawNxq2hu7iH7x7qSeKYQa1ceEkkbLpFqzY4yWXMs56XH0c2zK3H6qVawGRnQGK9HMSiWp3HInOCguB\/FPveAQInUJSwscA1IXJBT7MnZiA0Aypc3PRvDAw69Sfpopj1QipuElLe\/SV7HXI\/ZqxDqWmcJbXAlvWT6q\/c8blXW9blT6cdKdAlS7HQGrYD7vCSrRWUJeC\/reaqUxctV7XUHX99y\/CZXOvRP9VUMcFsqTUeOQC1m2D7rq8j159UNJMgc8ZN2dhxuJUbGJD8A4trDxYt8mZPEGkiaGoPy91sMTvtplNobXN+eU7r1aGk9aJhYAZmVkGKBCe4r1UaWqUB3ZZtQyOYw7vBVqxo52JQFkK+O1+PQbrAhdm\/k4V5SPwfDqwIi+vdnL9Ie9bgSgdJAqzzblBzzxFQwce41+la+fHnkdtTEK3VT+nuxlOEso1y3qiGVfJ\/\/fhgIGJ3cbQmNXSiSyn\/Ra8DSYEaz2dlV3VFdXep8w9GKqJob2\/6haQZ0IHrB2Lqphu76LpVUNdkJtEgO\/eng\/OGhx+v40213nzhDNEVsDLgOD\/TP48LHtlgfgFv\/yPzm0fQWc0IEYfZYOdZftaWAY6Not3ON6m+BetSjHUOSOmqW2QngL2gV3t5H2CwDgccvO93x0Q+eVm\/H44LwOEaT5QkniIA05Dzord3CyVFLxZP2VxqQ4RCG4EYdqbxJ0JtITlr+UM1Ze1VzUSrAiRcuXtKg1JlNULkJPxct+eWIAoP1Sfjc0TKvXN7ZQhKCIlLjokRzIegSrBbZ\/NtK2uKPmQOVxJOwpwmIhm2A31q2mppfEL0kViC0SLSsHjw2z4MrCj+JYqS0X0xc2AeheWuberVu0wfLOXp7jw0ErCDtab5h3+FHNEDMIcL9n73H8Ffc6SjaqUwYNe89EKnRp130xsoX\/HvbIaMm\/4u37rJyMOa0etyu18kuSCVrYZW19dK527Lm8EWFjIzblivq1W6unstS5UFgn4BgUwXdVXyGfm8N6Ok7T67bgSJMyTxcmnMKVgE5ohVG0wopo31HlSHCZrqtB0YvFdFhlj\/JXMLqDbCI\/19IUdY1o0zA0dPXG26E9ca3jIjNtGmq2B1JCOydvU5Va1EHNfe4xs4zbLKevb2GDV3F\/8zlLuHw5oOILeDvV9vjdVbyfLcxp\/+7QzWVVYaagQxDHvyxSYrfiEsAcmHWHYYPc+GV20coML3smwPybReZ3EDC2+M+xIijja62QdlgHjUGiHg\/ug12AiO1oIFFMGnJXWxlRaw55nM1APg0Op5tSUBQRvDFbEcdy+lp5coFo1OlSWP+rVT40dTpZpmX8sB9NuMqGCGYBgQyf4cVPlQCxHBbojI80ytGGg1d39Hd6Di2YVtBKzxFo+B4kR5hA2nJpyIAfx9DHN1XkQTnWv4WVqRSDB6WCLe4tCDKeWJoF93Pc5BSbNkHCsP7Kp0d7NIFCQkiaSjtwJurTcKkZz2amWVcmrO9XW6lA0LILyEJxWJm0mj4dNtXTte2NCPgBnszxC+\/\/dL8cEyNW424AyHdoK6iCcQZyQKbNqrsFAUj5Sa26CUl42CFyvghuRUsX8UX0UV3spwdbvtDfSUgDtCdCbdROH2Nx\/8zfNJBXYkFkipXzhuQPcVQJyogozG3Poid8I2UaqR6sBLfgxrkRffXDYJLaDER3WNvgzXujXiNvoD5YZKs7Xy+Fz1jpvmPpbiH4cm1KuIZddqsckYJr7Kj+W2JsZ+g6DsjBifWnwJx7fvllG5DBtdo9\/502u1KO2XunWWt8xOKhS94Ma969Nf0aCD0Q539w6SDmlAj08micFbdLViFCJYz2BXUWbAP\/XUb5LMTUXwfbEOxs6dlnXwwt4gPvo6SJNtdrjFl8b4CVlQBU9XgsJ827tvmd6Y6LYenvrp3EV1FW9+UV+ZECY+80jV7hXP\/jzKysJvmmFproamLCEMqnmEATkR5y0ETD7gPlt2z3lDbmZuLzvtKVPkFrsE\/JZU1O9JmKl7jII2zj9cKRNaY9D\/bI8PxQFRJM5EMhtn+xskw7ZDu1dcCkyDJ8JttOHChEBVLFXwtHbvPKUJrKiZd08yyf+DikgWokTKnEHR\/OlGDkyqRBEXpAPZisgqqm408averyrp+7ltiEEIBAmiQ+vAXO2F+GaErsM681dFmiyD4bNcOIvudI+LvS9VE49CKmwr53jk7EQM8zZF6mIGWPdOF\/nXTiKSydPiAlblhUt6jzZXnDneY4FOA94IOss0gQ3zS2HUfcgwrsi\/yLyK+fUZmmj6KuIkdlHuG4IE7hMWauVkN2Lr4Urqn5cL5Uv0qFX3v8HrGSQmz8tbNVZQDPELcvSOVe5OoeKsLXfxh92e\/mcSkqmGgCoX1CFe5rnvWkrStfNA70rHBv0Jzc\/GX9W9BiJpjMg\/Yd85RW2a6Ok1C7HrcxhqoGQWvIGcMyiRFFqH4s9xq5Ai\/0YqXI5hlE7uIpsW1puXy0QvsVLgX9y7udAclWaeUVqlXHQnMqyxI6FeHhyl02p3BksIn3TgBCsKR6eKMYaUaVIrOndjeE32Qb0+nfh1LikTjnUDWg8440CcS3E0c1ELVOpczDo6IoWFeXqIIVelNttZuMT6AFA+IWzDcTrvIX5kWSrL+tDRzaUAfgfld9r4sZn03BW5Rrfce4SujMjrwNApbF4HASXux8vD1UFtsampBzwbmRnUPr8XMsPg1uuyaUuqaTL7ndNDLPrKaYQ1PYgF5vkLsGvciS5h\/2kFJr4ql4YSmNuqmRb2YfgPLa6SgzUaOv8oAAko4k58XYIHq9e5+uF\/gYm\/DTZbsso6rsmz7ONUccryCV36t613LI3TmRkC+ttQVthSeKtN0S0RBfLqiJaqds5HwQaa3TDjybhssK5py\/StNJoDJwBebUdWf+hrjxlFclEXp1yuUiN8xfT\/FE3\/5I1soE6+jf1\/4AyuOg5hYtRZDVyMD3wC75WVmDJPI\/cbds6R2k76tUJvwBMoZkcjAwuZRbqB1AYsw7Fi267X3AjaXcesgyu20X9Y1bXmlRNxa5YyE0S8ful5VMdrtA9x1Dml8xNgPRcEJo4+q2v2Pd+jJm0ob5NPrdzAXhYsNDghtUlS2y8zfWRrh5mrDpzPeJTDT2Q\/PgN1p31i+Yrp2\/Qja41dxf2L9tf2D38G3XDKUSdEZHRPzJWykoBncrjWj8unS1f99YBY7X0cVYEAY4\/SvTZtfDqFVHvJhuAsKl6tej0qu5oCuxOEvYDCRLKmKzEY+cyKcTXdQNntjYvEqlRxWaopD4PiN3+hb2BHOy8g2w\/KZNDuA0BXTroHczCj3f95gJZmKZFSs7TkMcZmdo5q+ByOPG4+z1Aq5AljkNyo3pjoJTMfIl0Bk7zo5S+caQo\/D2ayWB8oGH\/SfS3tKaMdY82k8f5TeQTdTMbCp6lu6S3SEgGDQkjrjktZ4E1mU15BuH51bcIVvvbyLnGH5+L5jsztxmVs1h1+lbXmaJbXYMK7oGkbA5vh\/0YVE+zsj6z+APY46eHYv8wi\/TekKDaBbAiAba4zkdkfyh9J+\/mqySa3f6GF8rzWlVFxiBLSnCT5d\/\/zWkC8LHtXLR3SNbDY5ajyCmoAz3gTD0T2BLl7uZGOjPGFnWSls1ID8Z7OlMRegwiKjyi+JcakdrJ7lRv6DeKjTUYskZi\/GkDtjtYy7wdnNSOB3flg3RdKbtnfKNBAw5W\/+j5oG6pYxj\/Wp4uGghMjCuP9DCQ\/awFLDPGelysQGj73n5JVLXcGRqKK87vM2quZqOqM4mjnlr1g5cmeR79O+BNPKGPjMFV1Cv7V6wF7Odp6OlNtYNGtcntGqOLcMTkG2ddF3T3fOQOt8Dc91PU0DPFbpurKuPa0pkvSVbXwnr6sB\/MP2c14KWdW4AtYnnxsPT5kbqj1jB1PqnzRv0pQZacw9neHydGjzz\/X2tSJ5qJAwKuom8x\/h+BSE7HprHT4iIeIGNHTzUwi1LYhazExvmJ9sDCc281A31k7d\/8VsPNqyGxNj6fOu9LcmyBVmmSKzl+2CEZ5t4PtbltGX4sTPGYhhvsvpaMmzUBTIqgdicv5smhPK7r9SnnLvMcApBuazxwf2XZQH1KJkOnZiZbAejYvOV3EtRCTHskGP01zI32KUvIkUxtSZj5WFbPAOWelLtUbuJQVFtqYKUTZZYDH1GWnbi+U43oYWRTmZ31ZUyYswZor5omuKLDQepvjk\/dHkujMbldFh9fWNQE7lmYG25pkuEA5gHxKL3fU7Kw3DKkSgLHRPMj7M4CzVDk4HqQNRsd1JU2AIqJYc3EVl9Uc8yDq5LPMy30SPNQI\/iFIs2\/IXnKZLaj8UUxjYp1jfhYpdbh0MukWj44k7E0FO03pj\/8\/xZa9PHM7GvDW8WGKdQYHLZtQ6LWuC7Ps7wuVwwTWPiot13VA0L5CKgZK3AYHfkQ5d2iPnA2GvmBgbXz2546wMKSlZ+4ALZyO7oIpVpMLSbZntJiXEhnDYDMoSH3xsR5iuIfXVXMAHxhoaUh9kqdgaFw9OFQVpNiECX6ieGIL0ik3XY4H2jQDV0h0HZd84akgu5JnJ4yhksSxw0sM9r7y1Hh9\/txZpJyd0By2\/rfLi6hF5QKSLStnzeLmPMkHeArHL+qafjiIYeKicnLNDaC3a2qYDDo58bSfvOv7JAhUj2ufNWQ+5yfF78CTyzL80FCkE0IGxlK5NWZJIqKxMYy1i0WXyeidi76iRDdbcq2cC05yJ1beyzoMiLjDUoriaLCM8f0ePFPPB+dSyu\/a\/t45l6cZt\/hVf6B6RpZ5jd2h0k5seCMmBnNws9P\/aqvChy8ynzY75OSwv65PKauhebNP7cxHshG9DOluT2FDvcNYlURvTOMGePRP6d0C5P03zP8lbewOxME+bRrc2gaOcPmXzbQFGoJMrwJbdsXi0JeCXyp8uXf\/WqexzAmH0g3H5JZjyZqEn\/giAda9mb+ZkLS\/qCf5vqURWSwSlIJi4R55rEp6z5vlCrR9gf1Gk111ZIk0E\/vlvqQ4S\/nRMlj+KJk06FYMBlRZiXP6Yt1cVoncg4VVJNp5JZ9FaT7AX6iHWGTNk4ARZHzX83Kx4IYnUNHHpS+0Jr4ILQdjSzSczo0iOE4ZtOB4gEKsZMEekJ4MGXq3CpTaOWB8BosI2xYtmQku6J5ubbRXYzEZzGbMobS+X+OfT6daSGYMStONIhhEifLGUdu1vlk3VJZxSTx\/FojX9BbyHbFqVU4xvBCnIXi26mrLrwd7ipdioN+eRpSdp\/Fh9tHpj7FgmmMXlbeV9dEUgDWMsSspgpPaIRGmgD+O4GwWGUUg1LdD6G2OOMXcdHmlNYinQOdobIJhYTD12qS627obF7oI=","iv":"ebbee72f75c348fcfe4a301e344149e6","s":"2241b5b46f547e15"}