Snapchat tests automated ads to ramp up relevancy, ROI
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"5858e22de4d07b3f1b008f4ee5396a03","s":"458522d46dece841"}