Snapchat tests automated ads to ramp up relevancy, ROI
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"e595faca99ae0437983fb87a67bbfd94","s":"d99494bd4e94d5f5"}
