Social and search holiday advertising: Boom or bust?
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Marketing,Mobile,News,Opinion,Software and technology | No Comments{"ct":"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","iv":"7de557870933cead0da892ef6fdd3417","s":"b6fc1d7131b2d4af"}
Brian Handly is cofounder/CEO of Reveal Mobile