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Marketing

Social engagements with brands continue to grow in volume, sophistication: Forrester

August 3, 2016

Brand engagements on social continue to grow Brand engagements on social continue to grow

 

By Chantal Tode

In 2016, 76 percent of online adults in the United States engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.

Forrester’s updated Social Technographics report found that the average score rating consumers’ social savviness rose to 40 in 2016, up from 37 a year ago. A key takeaway is that with the continuing growth of social means marketers need to integrate social media tactics and technologies more deeply into their overall marketing strategy.

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  1. Does Instagram have a TikTok problem?
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  3. Farfetch CEO sees tech innovation as key to ‘new luxury’
  4. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  5. 3 predictions that may shape luxury retail this year
  6. Rémy Martin toasts to the good life with new XO campaign
  7. Day's wrap: Kering, Tiffany & Co., Thierry Mugler, McLaren and US stocks
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. What are the secrets to selling hard luxury to Gen Z in China?
  10. Day’s wrap: LVMH, Cartier, Moncler, Four Seasons and Le Clos
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