Social influencer campaigns 11x more impactful than digital advertising
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"OzayrlkiLwtrejeCE+RDoJNsush1rKwfyUOV7Nm2t2aeYzc8H4Z1193ZUWOGwEeoVsIXwnMFMin97pjekZpkqTGnKyku01UE84WytKsikjseoFEMWZQfyAYqxSVFenzLieaTSv5QeU2bxpi9rjnsUXsTMojayWj5bRVY7Cg6UswHg927vvE7nX1I49RPtalgYiPamWOAG9m6CwFK7GpNj9Z\/sPOB5LNfXo3vb6Bi2ZqflYlJqY5BL335gnG17bQzQ0itoDXbh5ibhEHog0d40HMdOSleVzzACWGiAWOQorAH0bjUV5yTABaMctafZor6rA1jjEYxAkpN7nADMJx1uDxdMXUWBlB1d1NC9CQI+6F4wj4YgX1tFa+dXwJEIHcAnfweM6zWSVU8Sg2sTZTvP\/2nK2x9QHa02TUf9m94QpHZaItVjGTq7VPIApfHcUivTiPeD+kFNFPhsG1BcTSlvgkvZxHFoHzFvGqEPtlQbZAxnLutye13pb5EA58Nddyf1hbWU4+Lf2kvCS6GmEpPc6\/LSLl6X1cRTj91c2c5nfV5StyuPvuHoPYF+ALP7Oe8ir6AQDmAaAv4mIe\/HRT+f6o8oBTQFgvm+9EPFI2GdsrgNzajlaXyUUGY5B5bfBquSYazRvUz\/UbyU1d8sTarFWH+BA5LhCgSFBnkPYM3XEZ6fzxAJ3Zs0srmw7C\/xbDljxk+4u1bCmogyddVrUrhXwpwapzWhZfU7UImIUjFWxDw8hrLk8dx7CtM50YBiEygRcIKLkeDZpEjvL3MsSWrav1PGfVirNuDQs1RuQektH6b\/gu16I8pLvcilobgnQw16AJKFPiJDXZwr0qPTtFoNHs4KdTd+mnwlRP34zawhP\/1hZsg23\/KXJ98x6Y+Sml8IAhlmCnrZwJHwylAYx2wOhM\/MQNVbP5mBMxfmeyi3pSVMvzK9Z\/pkX9iezNmiFeq\/VDAxo+5gAhq\/E6paFJL+IFheQhRj4QJzDO7G5+ktL9332NBGZWyrPO89BOtEj1k8FiRRIe9T52BfnexDJXnLhpWq1HWKKiIYgBiMfAgInr8eZUTDZnjVVq8TOgvyttjIjhmPhGcrzWdyBng9RnNmnACvpPuyvWc2tBdTfi3h2PnmylltEC\/bBHLVwNeCn6c8vDLxL\/zz1QaBDJBFYnKF\/WkPnR4FzHo50a1cFPbcpo2qlOKGacxQoe+yqM9YXVXorgsdXhcxBGhqcmvesOM\/csYJNwr10m39SO5CU1VuwOJoG1MLmj0Z+v+vZIyof8STITTs41iLS2lCiSbBLKXkRm+WwWhm7KzpC\/TP5OuiyRC\/CU59LE4czpLP\/wTggMc5xzYf5iU3Pgnz5mJm7HuLlI02+WZiY2w9\/CDkS5zgqcdryN5IvzGjQYxB1W9xF6iFrqA4UdAeY6hVxoz9fHl4u8bwvk0MRyfrTB9kPOyhPjpumdXQ3FUB8kEzvqZZplcRCYn6dlLJ7NEaTTv+51v7zC48T1CncLOXKPOTRK8ON9Z3i4tTYHATKHRgaoewC66cMFBvtdDQBAwDp8dg\/lA8TzUVhJ0dBmAgZ\/PBtoIkbRlbGRiJof\/rdFJK2GIRZ1rRbv2bkck50NvZXGyP93oRhD4G6dUzACBJDCeADcgfc+ioGJUaqO6jkRL2Rp0xhnrrBq70GKYirh9mv6qqV42imEN\/oGw+X58Axf5InKKBkpEdu7HL2ZaX\/\/S9FcZlttfsRJaP\/3rg667MTLT51ui2rLuJgPO59dhuehgL\/pB7ipWh51rdZQ2UXN5Hf1ZsEHeqgefXUAJHZXhQT\/lM1kyjlg6iz5b2ChtadR4PZpuYfzGujDiAJe5RT1FBVtoya4yPJbbnKsx85xF1s7y7\/9d4M33\/Wd37WsEqtOE4m9ZCG46ZqIrClYnBkwhazJbSkvHm1k2eocGWoAx8x2e6+cpgo87IiIxGxa0jSgsJM8WTfEvw8RdEZ\/TT48\/qexUv3s9EzfsEevnDtnE9Q2utFVs1k9goxTwiZQhy0cM2NTZWDCXup4aD1iAGKWHS1h9pfhbCDlxPV4vBhXryJTvd7KC70D2v5wWHwZJZkDXPQpw2e1DCDIDQCvy9Tq6\/sDdZKvOwIFBloKPLH1+RxI9YBjTsszad2+dZT2F7k6I6q+hOasbapPRco4YkkssiwwjvttV22JNz\/+FsmgM7lKHYMbBQ3rIypxfFbwRJoqac5OMPZj0UWVseZEn7SAgOA\/2ld2ajtRDjOqbmtX0RiGkasaSdRc9PM7YPKVwmSPuziOkKQPZo21Ul8At1yklwpFsOAuWjWf6K4xkhoZ7KDmXoHmuN1VkhiiVg1iNQS3AK+jYCDyDiA3op3aTYtVdY9RtDx8ne+E0gkCIPH2gcpK8oORfmjiSjf52LV1y9L2AzVD1aDSq6aEb4N\/bTsYQ\/bRqXzJNqXIj\/4kFo52zgOGCKBD7PdMq9Qc5R1grneNvRrEiCBOOTH43hAdXJAjjzT1wMy9Yu9TpbHoTtMZazENbzi0r8BTHW6shXEA2Rs\/M5SIdlrf9Z0BEKCxsBIiyHKym5m4mIDTR+cJJF0LjKtiu+bnIsaRXwOnOxZlsjwcrb64owwcw5WKnlejssXKWTCTvWDkRqgdl2LTwCvRhJo18ygDl8C69eWrYwH931ibjTy0nreLv4NtBt9y6N2\/+F+nfjETR8fcmJf5S2t47e9j4WB2a+ygI7isHhUkc5G++w662MYjEO4D540MqUoZSfrymuI67+o2eIlah7ZdZFdVopfC3oMmm0RVekI3Xk7VZMb4fM04AGKeHyMEL7Tfvf55rpJhovuBuiMhOwxH312iOIpS0zCI7k7t8hTjMvoa8G8Afq14uw4N+lse\/h12A9emMMWNSMQ3sHkBbqYacbbVycr6+F5Q3BmMZJ0xGoHao3h5QMohbu0jjuJSYZDx7NAvoFK3aEFFw\/jvkMn0stRr3v0eJJiiZPtXAqkjf9N4x\/qSPVd7VvTQXOrx1umA5jjoFSNgQ8u5udOtCKxKMTAmJmGVHl3I+dYntCFYzS\/6dWZPqVOFj0CjTP\/\/kkyuaNz\/N0PXP2t90u\/bXP0mGWLtNpK\/kGQ0aaFNdsiHI303t6vMdN9xpMJ8JQqHJbp2cyhIrBiSnzVhnEjpSqbe6GBPn8jg0rU0ZCTsOOEdXsqExn9W3GUYtC4qiqnFuyD8JZHTS4kn3YIwaNlwj8Jmrt2D5g7jsOa1GCw1BHEy\/fYpyfrwnvs\/bJeLXitQDTJI8P5ci87hAI8S47zLlAemPBpAmZBZ71o0TA9f6q5bk+jujAu6Snfbbf6E5BJBiTnw4oTNAXXTaeh0Yj4pA1+m+ziRKJQMvf6k151kPvebLJA1Cj4tCp\/4DZAHN4zt+VPOPEW5GZew1ZmRlZoEkD154F6iUmdZMX4wxPXitHqRh+nJ4xM3XJtF3pZcbeu9KTQfwU+0jwH4Au9h5GChzcbcryvc01JlLcSzaUl9HPOUEGjgerS\/1nO81LAMwnz3RkmzyC5hCPjGX\/iJlgGYtnIKXwis5QNjYBlo+cO9\/\/m2FFblVSlqyM3lEKkLeFwnaAxt3VY2tj\/83BOQ7Ef5kZIVDPLAuG9lS9ziqzYnDS+xI5XsiELUWcng4rz+DeA0K7L3114A7P142zgF6uRRNna5AvLvZbtgursFcG+F\/FabP7KCQIaGg0dNBG7uOEmnOAgVXnTL+msCnDEu8KGg5SJZ0gnj1qGEDqqCDks2bzs0XWJVgI6dASO4ZQH6Qc8PtFDBmSl7cHrZpcmAAqrL5olPjibD4SaxJOuG0m7ho4w7nkScpMeVHODArYCA0xlZgaU0il\/RMEgdsjzcip9KTFWAkLbXOcUWAIDcTj03fh1gMIZrJSyqGZnih04kgPqa4ZX225pw89+ve3cubbc9UnyPOPP2ch00\/MgtA+ygczzvuuIU1rIdkPasP+esoQYme62oLALej1K9dq8LEH4SKTq6uC5QxQOfEup2MHBH6WJ36kyryZ2e3uqRXzWrMqufFdtCy\/rw+0GUZo\/eru2FaP3vrQM+WFGtJTZoVvRDgQkdjy\/Y+gh9eY3sLlIN8KnZPyJBR9nLb5i8DMpxzU6y1hN11xvtREJI86CALvCW5uD9sNmG0qP\/ta9aJvhdfIUbLNw8CWPlqnv\/qFnbjKpfxCaZZ9Y6WnTvuhHC5eQ4Jxwe8IhUjXH7GaaUiKi7BTEhyYqk23A\/CAqI\/CrstItEX1v4Pn67PY2m9FJ0NbMRRNswOEUoqEdDpfnNpa01quLtlnxP9LRk+7KCKjhP2QGShPXpcCY8h4JfNBDpt3jHKBEPJ6ZPc\/ojUakgefuF4\/+AJT0Ks1GcJM6A+VuFmxTLFEgBw4jvRPZ3pmMtesgi8aaZkx6yas\/qbi2rUObfHpczXnZt\/uifyNwCNbM9r7Ns8DMbU724gPB\/86Uh1X7vbvHBjtBBWL5dSvHmYzGdVQ+dHtbQtAyUVh1MSCz4ErDhy9bvMyD9XVeBY2YqxeWxbVBHkD+AXcjX1kUF5\/zgeT750jxJ50xGhFnGJxzxB0J3dcuGJDRYH3wn6H1JjBFQQbLrPq4Jd3xQKv6M809i4\/DhXAHgNUmkQT87CZTcHFQPedNbQzvWApkEmrStSnun06rMSs15+GY3HpmHwHA2\/94Ahdfo6R+YBYxQqKOfyPxCfUmZghspFiYHRe+fYJShZ2ZYEPfUD2sBKI0zV\/QH5A2uNil+PTYzScqGko2+2U9ikohB8Ik9KsNT\/nl9CyllW1wsAuzLabLcsvsA6Ml2s1ZjM3m2AKyxdg1tzOPYpN240CWDV0VDANaK9ZAt+WbdjIubu9ny\/N0nlVkc30yf2PwbDVFqOPjBSx8ZvY2MklFD5bH4mWF1MM9YFC90SUwwYnNUPddY\/SnrCXtauG+yWX1XnB3etyA+\/+QQvw\/EaBBarzoJS5OXDZou75q1kWiLCcRi\/+abk72G4V3KqHlROSfWqpmUDcHhnZIwdd3xVHjl10lFRu6sV\/rJjUgfkseMOEeuWElPSX2Y7omy778UvXQRBIgsetN4gz6W4\/\/iYZX8j0cLiZVf7o2Ta1z5ERv9YN4LSqlJiXJrr7Lo\/T2WMZY0ZGFaf8kLO5aB1sI+Dv7UJYeKSXVYNJg0FRFswjU3pLSnkJM3WkXeV4N2YHndJpNini07TgOZS7J29l6EMs9PSfsGSvveK68cXIakn1JmmZhe\/vOXv6fgEpVu\/QHGLH12tKVxlRlVAdfVBFxrXrQt\/OXGJkqt0OdbSP32jbTdu2qD3Y\/0Q4BCH+oj+VdaVAoj7BU9UHRceUF07lEeM4xDE1GSL30XZeDMDEicZZv20UExIh525PLI5646A40vcaKbcQ\/PNfqUfKCEJm4a9nAbpDvJXI+ewrUfQp5w6jIfRUMKpdDPF3iB\/IaPLE5kJe+gsdiMQK59bgNNgBZrk\/Ft8aXBeI\/Jh3DxFE8sh\/scur66JpKgmEPFgdUlOwMlAHvimWW1sZeRAtlMWTebYO1bUB0PHOVVd6nFLbXozB+mkr7L2c6YGY10xVO4Aupv06Xog6CYG4LEInIm6eIA6Vg8fVxt5wwkgwaK9MksWz+nJne7TByDvGc2ZsedQ8cxe2xjy7\/gpFV7+x\/ubpHZ7X25ZFdB\/jAjoE2d2Zr3q7yRsqRtFpxbvandlM0WeXdVoKcQj0ZU7Hgw9X73hYD3yBI9w\/ShfGm012hzuWpfBbTmUuF1GmtmKWjfvez2jgL79kGEIyIHbYsB0DX0Scjx7ydvQ5m6tT\/aXpPf2T022RGpxG6M\/Hsc1nNnVun7YVIi8Uhd9h+xJ6RSyZy1OMlRIDLKnYN69+bF\/Ij1PrKuJHUXkGLbnnOxuPe4JsG\/R58cCEg7YaDrA8iFCk8ShvzN\/IDqmt1+s6QglE\/snGWfZsVCeVcT\/1rlv4\/CtDZ1Kce8r0\/of7lA15cKA\/XqGZMpLb44alfqtCRbfVfrDPjfhW0infa9\/73MVlFcLuTHGjBGcH2l70f+YyxztW0Q2+6nxdK2nEm+4xxS+TV+9vnZnwUBh5gcmpnHFCSfC8Vn3IfrT0QvXw+EWWuzs1\/sbSmLKymNCWMzV5x8OAExKZnHLDTswn46yUOTp7cx8k1h6irthEeN3htU3wXxKRcDXsYxNv5Ldiu8M1x4vk+eBSpuQa2ZhmWOdPSJOS5+hZwezwlbmiTXOq+1\/oJpQDA4j9OBpNBXliwahK8ncnBUEMszgC4R7jJzsGOUp14H+MVQNUetCqDZesHwJDT4\/1Q3mcwnBmNJVdTxiydja3\/myR0HLs2DCG8cYQmLDhBL9EjDFsOQiyGZp\/4AXPWrEMhz3ofS2oyM3UTaPTr+7RHdCe72wboLdUo+MD5\/Kt3XLdn1oLJ5pY9qT6bHjUdbcjmhGRlkYRZgtf2sZ6b7nJvFbkJgsfsrZbNOMThjQZ+YQOv0Vdf4yfgR69Q6Yrz69wDDXO7tVZ3jf7sjL++K4oGXlLTeWIke+9+MFkD7Cs6rXEBMAydybYpoVvd7SPfiRjUsgXTbZ\/8F5QueDrKb9SR66iT73r7isSsvglIegPzw9G1IzbAfBZtOt0SzOTwIfMS\/DJmPY6hFodQvd0gBr8wZbiZp+m6XJ\/Rx5Xq+jIFv07GVKzN7urx5tNRErm1EEFO\/hB7ypgLoMCX27R7vksHJuIvThzCCK3T6yOoi35pFi6sb+6IhaT9Ni\/2akmablUQLzSZ4fFbmbB4cm+r\/m7asQl9Sw9p+BiRo7k+EHk7mlSfffmOoDUqx86qUSeLZFoQy1sL++Cg4vGMiFyBEp59nfvAzgbJlfVe1D7QqkwTScIp28ML3oQlQ8EBoj\/1BF+epdFDCY4CoU3nkfuyTxvw8u0jqX7\/rLfnZ\/ozccQxTnMnqyTEECcS2m86ZWZhek\/TaySIrkGqdwgYYPMHxQLRsi3a+Z7yJv8l+mA7aPsMkgX0xvzqFQfYAKbSbO0XebnWWYgYwGreaw91b17s1gJ02xc42YNtb\/y7xyJSIeXzHeq691taouS3Q4FeqM4Cr2vmQ4UmYjMD9zpeFXXEWH8zEyADqV69M0LqNaxIVyaWp\/jfciCUYXsZ27Fi4i0Xno9ygYJQJecs\/JqHcvHNlIaRaxQCmsayqALiAlCNYmGYftnRHvoUwtLev0Y+qpgYOsYyI0hriYanWmV5NccmUQJdhe5HTw3NxCyDvfaoFQTic+ApljBZWcRZpZPd3yjcZ0LnXP7Cf\/aRicXcCZj0SjXZ0U0XdmkJWDtzOjaltBzMFUKYE8VKNW9egKQc+dJ49uskdgjNwPaW8bjEP\/QL8p7FV7AqR4d7Ro+uUzDslIm9oWWcpwNdYKCnjVheqPbsj3+uTZsXf77\/dx9cAcPJ9\/ORl+t5p3o6ZRh9WZUti69ThpVNvqMZtHZ+G3G4xT07xA5zB2e7YlHhFpl4V4pNkBsTwGq2Z8goaHAQI31bZTXGAsPxbK8NN\/cXpmeG2iy7lRZL4VkEV0nIi4PzTZ0CHEWQLTyZC2lr3m90TQhxNhCLPEmvINAmuEtvOVRrr8R7VFaEM9hx37tTmcX97bS1\/wOhUBLIjkYVuyqQZuAorvOERQtOBo3BmSfvi8dm4fvVwm7LxCVY03RCZPHBssAx2+bY2eaYT1csAqifRns6LhiOYeZpRHYC3J55vH0SqeAml8E1IFFAgcOQV3xFAfz1N1mULBp8X0vbn4ASi+5v2H6E1QuCzZqT+BhOQdC5g09T4HMb8KD1FjvDGXLfOdFP7ZNGRCIAvSxeNA0sFBYA\/DshKN9Szq+w5bvWr9bOPMF0FqVMyPS9BdCoIMfKMZYjYb+c6WFH1ZFGYxKFadRAQp+8ITxH5MsdoQZ2nQN2W+fr2pim4r80ynrpA3LHZWRo63Eaav\/Zg0e3k9ynGW69WhUfUJr+qv1j2SDDhOI08aTwBzE0gjwI2CN\/pmOInigFWy1sQSPCv0FXd8AbNJ8pk7ADAgtU\/VVjd0Uo41XSEUaprc0LiCq2TQEwCWcrSEzNa4m4Yh61y6CZ1WIqpDAws2jewUShV901Pkuwz6UWCzqVrRtMbKsgOdWCYZdr8OEkBg5MXUVIXblp5dNj5Ul6dxjaYi6RElCOxD7pr0XT1ZeoUo0ScsD6MBh6d4PvgGJMqVep4NiGIrogKlG1c0+N2sArxCrES2OFcx186R9o45NVGwivMtXneMNRV0FssTGeKEuZcyz77BmKU7ny66Qq0l7eloI1BLk\/602EevgjB15YoFr7yYzfVdLDh1yd06lfobhggPJvOH57To+h2Q6l+N8N4UzNHRSWuHmy1dsrjqG6yzBo7oHbjMpoJYsYgDPiY\/RSib66Y8WCopyOzLIhqD7QAC1vuLTdvitvT8FLtLrx8qIAoNAcyF2kJhHSfvTj6T7\/V3rp0S66GZf3YC2pqTqBW47bXS7Oalrbu8aOQhx+Y8Bcj8znICR\/2qSS\/ipQGxJKURGwdDOV3j\/wQS83ZggJ8tLnRG8vCtQ8nvZom3bXOa20dX4q0vhNx+IIRoly13XiBr7sROabWG3TsSQHJzeKNNvJpkmiBD1iKXaX60T6mrOf8bcPgFtEmPNXXYMHPmaNxfWuGGZRFUW2rgz1PEr1xuV8BQa62mMEdvdGBbqOPBGkKTkBNDYPdmPDCB\/actmUSgpszajZ8Pfzb\/xvU3aBZezN40CLqCntygG6vFC2y1OrnKfaDdFNw9\/sguIrsl9lAddWHjWMJwTdEWEZdBTabJGd7veWED4Usiwkj9lMvE8gVLvOG\/aqerApUWkVIdHm8EpOTZgWoQmCZCFzwOBi1ArCyqkYAeOjxtZr+ok2EjKvEXhvFHR5202D204CBTWUonfoJpLDOUSD3yevhcM0kbBJGxsBOTQ5jKWOaTbT6yybmJbuOdWiPrUwpCAAbQKInh\/S6QrzGgjIjPX61PkBum5NxrDv3j3Cw1zITWT\/NJUZqAc4eOW3Igw4GS2+9zouPqxm9xMV28xr7ivd7M9WSEx4F+aepReiLkXDfaUJuX8gxlIldUZj+prn8xXbTTA+8jJde25geSK5ndkO3rRqoHmv9qzC4T2fdlb9aJW+Hkv\/0RDUkJ1cD5feaqexqM7FzbGsrE3rvFuwsbah8WDZENcpXiNAXqdGb5C7k4f4VqPiZ9MyiDVLFA683yolDFQdFJAOffz\/KZVK+3PI7TIfeXhXlsrM6ULMkcKObkF22YQpzL9UzHgOSFoI\/dZSkYszD+LpZplrSgAQxbxsiIAtobkwdcM1LULidq4oDpniScfkx1xATkD8Oy7ytPdWjAUaH2mSYKkdOLURSj4ybBX\/90ooW+W\/6zBGRLXLdfS0X\/c0MUkQcJ6+WoRxpwvNoMM1xbxJldmA3e4ANvcbe6MM298fqoulXHSU6mQv\/CN\/wEA7n4zuKSSw+5gl3tizmulSVDpiOdtKP47jJ0Hhp+shn3LHCLy89yPenaaftIwrQS3Cml","iv":"a197ddb2030d0134f0de1ff1e3026c03","s":"4f3e9c50e2730106"}