A study by Booz&Co. suggests that luxury brands need to start figuring out ways to turn those “likes” into “buys,” since social media is now emerging as a direct commerce channel.
Social media emerging as direct commerce channel: study
Posted By Giselle Tsirulnik On In Commerce,Featured,Marketing | 1 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","iv":"1a45fc939e4bd3b6addd161a50f45eb4","s":"e86567fcee9c055e"}