A study by Booz&Co. suggests that luxury brands need to start figuring out ways to turn those “likes” into “buys,” since social media is now emerging as a direct commerce channel.
Social media emerging as direct commerce channel: study
Posted ByGiselle TsirulnikOn In Commerce,Featured,Marketing | 1 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","iv":"3423ff2cf34b684efa6c9b97e29bef12","s":"7642d402f09f6069"}