An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
Social media marketing means talking with consumers, not at them: study
Posted By Giselle Tsirulnik On In Featured,Marketing,Research | No Comments{"ct":"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","iv":"06602fe5e9b0acceb4947eca09293358","s":"abc6dbd787965636"}