Today in luxury marketing:
For luxury brands, is Weibo still worth it?
For luxury brands hoping to capture the hearts and minds of younger Chinese consumers, newer social media platforms such as WeChat might be the talk of the town at the moment, but for the last 18 months, three-year-old Sina Weibo -- often, and mostly inaccurately, described as China’s Twitter -- has been the focus of most major brands’ online public relations efforts in mainland China, per Jing Daily.